Assistant Manager - Marketing
Mahindra First Choice Wheels
Total years of experience :6 years, 6 Months
Highly motivated Assistant Manager Marketer with 3+ Years of experience driving business growth and brand success through ongoing ad and MarTech Tools management Planning & optimization of all advertisement campaigns. Supervised day-to-day operations to meet performance, quality and service expectations. Make effective decisions through strategic marketing initiatives, data-driven decisions, and resource management Responsible for planning & managing digital marketing activities in sync with the CAC targets & companys vision Driving lead generation campaigns through targeted campaigns and conversion rate optimization techniques Analyses data and metrics to track campaign performance, identify areas for improvement, and provide insights to inform future marketing decisions Responsible for planning BTL campaign planning and management and GTM plans for upcoming stores (used car stores) Manage entire Marketing teams budget monthly Analyze market trends and customer data to identify campaign optimization and innovation opportunities Collaborated with management team to develop strategic plans for business growth and improvement. Planned and executed different events to increase brand and business growth for company Collaborate with cross-functional teams, including external agencies, including marketing,
Writing content daily for Firstrcy website (B2C) with product range - Maternity, New Born, Kids aged 0-15 years and premature. Proofreading content, checking formatting, and editing product description after and before product goes live on website. Ensuring all keywords are tagged with products for search optimization. Ensuring content meets quality standards and within SLA. Added Warranty & Instruction links to live on-site products in HTML language Coordinate with other stakeholders, such as product, sourcing, warehouse, etc., for smooth work transition. Resolved Customer Questions with help of Stakeholders. Resolved online customer and audience complaints to foster satisfaction. Lead content team and provide daily tasks to each team member. Monitor products that have gone live and come up with category & subcategory easy tagging ideas. Ensured accuracy and consistency in all written materials through diligent proofreading and editing. Boosted reader engagement with carefully crafted headlines and compelling introductions.
Digital marketer with 2 years of experience conducting different activities such as email marketing, marketing analysis, campaign development and execution, sales team management, and social media management Developed and executed brand ad campaigns via Google Ads, email marketing, and social media for US & APAC regions Planned, executed, and optimized email marketing campaigns, including ABM, automated emails, A/B testing, and lead nurturing Coordinated with sales, tech, and product teams to align marketing strategies with client needs and market trends Monitored and analyzed acquisition and traffic metrics using Google Analytics and Mixpanel, sharing insights with stakeholders. Managed workflow between staff, coordinating documents and creative material distribution. Supported sales team efforts by creating persuasive sales collateral that clearly communicated product benefits. Planned and executed internal and external marketing events. Collaborated with cross-functional teams to establish successful execution of projects and campaigns. Enhanced brand visibility by developing and implementing targeted marketing campaigns. Created and implemented social media marketing strategies for local and international audiences, driving engagement and brand awareness Conducted in-depth market analysis to identify target markets and key segments, informing
2018-10 - 2021-08