Head - Product Planning
Reliance Retail
Total years of experience :12 years, 2 Months
Leading the launch and GTM of the Flagship Mobile series of devices:
Key Achievements:
* Led a consumer research of 10k+ consumers, leading to 100% improvement in NPS score
* Spearheaded a cross functional team leading to integration of new features related to better multimedia experience and regional preferences, leading to a monthly turnover of 100 Cr+
* Identified and set up an alternative sales channel for devices by implementing diverse use cases
Key Responsibilities:
* Leading a team to establish research processes for capturing Voice of Consumer and Partners, mapping key profiles and insights, resulting in product portfolio of 13+ devices in a year
* Leading a cross-functional team to ensure timely launches of devices with optimal user experience
* Managing the GTM including exploring alternate channels, right positioning and placement of devices
* Leading a cross functional team for establishing S&OP Process and forecasting model thus limiting the inventory risk for the organization by 50% level
Key Achievements:
▪ Turned around loss making business of Lava to a 5% positive EBITA business
▪ Spearheaded the project for delivery of best selling 5G device in the category
▪ Topline growth of 85% from 81 Cr to 150 Cr in 30 months’ time in the Feature Phone category
▪ Delivered 111% growth in OND’22 QoQ in smartphones, basis unique software applications
▪ Led Lava to top position in India's feature phone market, increasing market share from 5% to 23%
▪ Successfully launched Motorola feature phones (brand licensing), with 10 Cr revenue in first month
▪ Built additional business of Accessories from scratch to a level of 8 Cr/month in less than a year
▪ Successfully supported the international team with products leading to expansion in 10+ countries
▪ Collaborated with Google Android Team for launch of World’s First Android Oreo Go device(Z50)
▪ Led a team, finalist in Bill & Melinda Gates Foundation's offline payment solution competition
▪ Spearheaded Partnerships with operators Airtel, Vodafone, Jio to enhance consumer value
Key Responsibilities:
▪ Leading a team of 20+ senior managers managing P&L (revenues & margins) for Lava
▪ Creating the short term (1 year) as well as long term (5 year) plan for Product Roadmap for
different categories and driving the achievement of Annual Operating Plan
▪ Consumer Understanding, segmentation, targeting and positioning to define Product Roadmap,
Planning and execution of the GTM of product portfolio including Product Life Cycle Management
▪ Driving multi-channel sales via understanding channel needs, designing product and driving GTM
▪ Developing sourcing strategy and negotiation with International partners for component purchase
▪ Establishing partnership with external stakeholders to drive strategic objectives of the organization
▪ Creating product structure and defining role and responsibilities of the team members
▪ Creating processes for achieving the business objectives in collaboration with different departments
▪ Establishing and monitoring key business and people metrics
Rank 4
Rank 1, Gold Medallist across all specialisations in the University