Telemachos Soultis

Responsible for administrating, organizing and developing the company’s sales network. Identify business opportunities and propose new additional services /products. Selecting and carrying out the optimum Online Marketing Strategy and Services (Search Engine Optimization, Google Adwords Advertising, Social Media Marketing, Online Market Research, Online Marketing Audit & Consulting, Email Marketing, Web Development, E-Commerce), according to customer targets and needs.
Ensuring that customers and sales efficiency are improved online. Preparing sales budget and making projection of internet sales revenues.

Sales and Network Director. Responsible for administrating, organizing and developing the company’s Retail and Wholesale network, which consists of 21 Airport shops, 12 Border shops and 11 Port shops. Key Location is the Athens International Airport, which employs 480 persons and holds the 34% of the total Company’s turnover. Also, compile, implement and control company’s Annual Sales Budget. Additionally, responsible for the stores’ layout, merchandising, product mix, human resources management as well as for monitoring and controlling the stores’ key performance indicators. In addition, responsible for inventory control, competitive analysis, and evaluation of the promotional activities as well as of the company’s suppliers performance according to their sales and profitability.

Sales and Network Development Director.
Responsible for administrating, organizing and developing the company’s Wholesale and Retail network, which consists of 34 franchise stores, 9 shop-in shops, 11 corner shops, 5 Company stores and 180 Wholesale customers. Also, responsible for compiling, implementing and controlling company’s Annual Sales Budget. Evaluated proposals for new franchise partnerships as well as new customers. Coordinated the Purchases, Production and Logistics departments so that the Annual Sales Budget remained applicable.
Achievements: Sales increased 8%. Increased company’s and Franchise retail sales-points. Established a new rewarding system for sales force. Increased number of wholesale customers. Established new Production Plan, improving Products’ availability and minimizing Stock.

Deputy General Manager. Responsible for the management and administration of the whole group of companies consisting of 40 stores throughout Greece and Cyprus. Established annual commercial agreements with local and foreign suppliers. Responsible for the strategic planning of the company and the expansion of the network throughout Greece, Cyprus and the Balkans. Implemented company’s budget and business plan. Repositioned and differentiated each network (Collection, Central, Business, Karen Millen, Resort and Outlet) and conveyed clear image to end customer. Implemented marketing and promotional strategies in order to achieve commercial targets and strategic goals.
Achievements. Reengineered all departments focusing mainly in the increase of the efficiency and productivity as well as in the decrease of cost in all levels. Created reports for the commercial/sales as well as the financial department. Increased sales. Decreased operational expenses in double-digit percentage. Decreased the inventory from 50% of the net sales to 20% by the end of the year.

Buying Director.
Responsible for the whole range of white home appliances (free standing and built-in) for both networks KOTSOVOLOS and RADIO ATHINAI. Established annual commercial agreements with suppliers up to 120.000.000 euro. Provided implementation and control of above agreements in order to achieve the commercial targets of the company (sales turnover, profitability, inventory availability). Participated in company’s budget and business plan and managed competitive analysis, pricing policy and selection of promotional activities. Handled 3.500 plu’s, selection of the optimum product mix, and monitored and supplied products to 70 stores throughout Greece.
Achievements. Further contributed in company’s profit through ad-hoc agreements. Increased participation of the white appliances in company’s sales from 28% to 36%. Increased participation in company’s profit from 29% to 34%. Reduced inventory, managing to keep the lower level of inventory and at the some time the higher participation in sales and profitability. Acted as project leader entering successfully in the kitchen furniture market.

. Sales Manager.
Responsible for the whole range of products of the company (Champion) athletic apparel (clothes and accessories).