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Tha'er Al Aseer, COO

Tha'er Al Aseer

COO·Al-Menu Rsturants Operation

Saudi Arabia

Bachelor's degree, Business Development

Work experience

Total years of experience: 32 years, 2 months

COO

October 2023 - Present

Al-Menu Rsturants Operation

Riyadh, Saudi Arabia

October 2023 - Present

•My role as COO (chief operating officer) is crucial in ensuring the Al-menu.com long term goals are reflected in the smooth functioning of business operations. as COO my responsibilities include:
Overseeing day-to-day SMART Operations business and processes leveraging cutting-edge applications and strategies to streamline business functions and boost efficiency.
Delivering specialized consultation and support to restaurateurs, enhancing their business acumen and operational capabilities.
Led a dynamic team of 60+ professionals, including Directors, Regional Managers, Operations Managers, and 22+ Executive Chefs, fostering a culture of collaboration and excellence.
Managing and optimizing company resources, including human capital and technology.
Collaborating with other executives to align operational goals with overall business strategy
Monitoring key performance indicators (KPIs) and driving continuous improvement.
Company industry:
Catering, Food Service, & Restaurant

CEO

October 2020 - January 2023

WSC Management Consulting

Riyadh, Saudi Arabia

October 2020 - January 2023

The breakdown of my responsibilities as a CEO of a Management Consultant office my role was a strategic mix of data analysis, market research, and hands-on problem-solving, which aligns well with my leadership expertise in the restaurant and café industry.
Since Im deeply involved in franchising and operational frameworks, my consulting approach could emphasize:
Standardizing franchise operations to ensure scalable success.
Optimizing cost structures through feasibility studies and efficiency models.
Leveraging AI-driven analytics to enhance decision-making and streamline business performance.
Spearheaded the creation and operation of four innovative dining concepts, leading teams of 29 to 58 employees across various culinary specialties: Esmail Pasha (Turkish cuisine), Adams (Indian cuisine), Keep Fit (Healthy Meals), and Paper Gold (Oriental sweets and chocolate).
Conducted comprehensive project ideation, feasibility studies, and menu engineering analysis to ensure market viability and profitability.
Helping in establishing new ideas, feasibility studies, employment and opening more than 18 projects.
Company industry:
Management Consulting

Sr. Operations Consultant

November 2017 - January 2020

Real Business Co.

Riyadh, Saudi Arabia

November 2017 - January 2020

As Sr. Operations Consultant & Expert in Concept Creation, and adept preparing and finalizing comprehensive feasibility studies with business plans for more than 12 innovative projects.
Business Analysis and Strategic Planning, delivering actionable insights for sustained growth.
Specialized in providing targeted advice to food industry clients, enhancing their market position.
Menu Engineering & or Re-Engineering Analysis, optimizing offerings for profitability and customer appeal.
Operations Coaching & Auditing, ensuring peak performance & adherence to best practices.
Guiding clients through transformation, enabling them to rejuvenate their brand and recapture market share.
Authored comprehensive human resource policy manuals tailored to new business concepts.
Breakeven Point Analysis, aiding clients in financial planning and decision-making.
Proven track record in controlling and minimizing operating expenses, boosting overall efficiency.
Company industry:
Management Consulting

Director of Operations

November 2017 - January 2020

Real Burger Co.

Riyadh, Saudi Arabia

November 2017 - January 2020

Operational Leadership - Managing day-to-day operations while working toward long-term business goals, with a dynamic team of 18 managers, 22 supervisors, and 566 associates, driving the organization towards its vision and key performance indicators while achieving significant cost savings.
Financial Oversight - Monitoring revenue margins, operating expenses, and budgets with a robust SR.122 million annual P&L, demonstrating strong financial stewardship to ensure profitability. Managed comprehensive processing, inventory, and outbound operations within a 620 sqm. central kitchen, servicing over 18 branches efficiently. Achieved a 5% cost reduction, saving SR. 618k over two years by optimizing inventory, labor, and operating expenses. Enhancing inventory location accuracy from 68% to 97% by upgrading systems and conducting regular inbound and picking audits.
Staff Management - Hiring, training, and mentoring restaurant managers and supervisors, Strategically restructured shift and staffing models, resulting in a 23% decrease in associate turnover.
Process Optimization - Identifying areas for improvement in workflows and implementing efficiency strategies by Implementing and monitoring operational KPIs through detailed time studies to enhance efficiency, accuracy, and cost reduction.
Customer Experience Enhancement - Ensuring high service standards and addressing customer feedback.
Compliance & Quality Control - Maintaining health and safety regulations and company policies.
Strategic Growth - Collaborating with executives to develop expansion plans and optimize performance. Directed reports to efficiently handle administrative and accounting responsibilities.
Company industry:
Catering, Food Service, & Restaurant

Sr. Operations Consultant

January 2015 - October 2017

NSAC Consultancy Office

Riyadh, Saudi Arabia

January 2015 - October 2017

Concept Development and Innovation for 22 new concepts.
Proficient in crafting comprehensive Feasibility Studies along with Business Plans for start-ups.
Business Analysis and Strategic Planning for market competitiveness.
Menu Engineering and Optimization Analysis.
Collaborative approach with leadership to pinpoint and enhance operational efficiencies.
Adept in Break-even Analysis to inform financial strategies.
Proficient in Cost and Revenue Analysis, ensuring Quality Assurance and Control.
Company industry:
Management Consulting

Director of Operations

January 2011 - January 2015

Special Gourmet Co.

Riyadh, Saudi Arabia

January 2011 - January 2015

Pioneered three unique market-leading concepts, encompassing brand creation and product development for Special Gourmet European Sweets, Chess Pizza, and Special Gourmet Burger.
Achieved significant cost savings in construction expenditures for the employer.
Set a new corporate record by accelerating construction-to-opening timelines from 90-120 days to just 65 days, starting from lease acquisition and blueprint stages.
Managed end-to-end construction processes, including contractor coordination, bid comparisons, price negotiations, equipment procurement, licensing, and staff hiring and training for new openings.
Authored a comprehensive human resource policy manual tailored for the Special Gourmet company.
Supervised a team comprising 3 managers and over 40 employees, ensuring high performance and productivity.
Engaged in ongoing discussions with equity holders and lenders to strategize future restaurant development.
Spearheaded Local Restaurant Marketing initiatives, resulting in a 6.82% sales increase.
Originated all product recipes, overseeing production, presentation, and service to ensure uniqueness and quality.
Ensured daily adherence to the companys Mission Statement and Core Values across operations.
Maintained a comprehensive understanding of the Profit and Loss Statement, identifying opportunities for improvement and action planning.
Upheld stringent standards for food quality, handling, safety, security, service, and cleanliness.
Implemented and adhered to Operation Standard Procedures Manual, guiding decision-making and maintaining operational consistency.
Conducted regular inventory assessments on a daily, weekly, and monthly basis to ensure optimal stock management.
Formulated and executed comprehensive long-term strategic objectives and business plans, ensuring alignment with corporate goals and optimizing overall performance.
Company industry:
Catering, Food Service, & Restaurant

Director of Operations

January 2009 - August 2011

Gastronomica Co.

Riyadh, Saudi Arabia

January 2009 - August 2011

Company industry:
Catering, Food Service, & Restaurant
Job role:
Management

Operations Manager

January 2003 - December 2008

Amigos Mexican Cuisine

Riyadh, Saudi Arabia

January 2003 - December 2008

Implemented comprehensive standard operating procedures, aligning culinary team with best practices.
Revamped Amigos, boosted sales 123%
Cut inventory costs by 58%
Slashed payroll expenses by 22%
Set SOPs with culinary team.
Company industry:
Catering, Food Service, & Restaurant

Area Supervisor

January 1998 - December 2003

Olayan Food Services Co. Burger King & Häagen-Dazs®

Riyadh, Saudi Arabia

January 1998 - December 2003

Spearheaded multiple branches to win Superior Branch in the Middle East and North Africa for three consecutive years.
Recognized as Best Area Manager in Saudi Arabia four times consecutively.
Achieved the Brand Leadership Award for exceptional performance (Jan-Jun 2001).
Leveraged 5 years of leadership experience at Burger King to drive regional success.
Company industry:
Catering, Food Service, & Restaurant

General Supervisor

January 1995 - January 1998

Arab Food Catering Co. LTD Pizza Hut Restaurants

Amman, Jordan

January 1995 - January 1998

Overhauled employee onboarding with cutting-edge virtual reality training, slashing onboarding duration by 30% and elevating customer service scores by 25% across 4 sites.
Streamlined supply chain efficiency by adopting blockchain solutions, cutting food sourcing expenses by 12% and enhancing traceability of ingredients by 32%.
Company industry:
Catering, Food Service, & Restaurant

Front Counter Supervisor

January 1993 - January 1995

Bee Food Services Co. Jollibee

Amman, Jordan

January 1993 - January 1995

Spearheaded strategic planning initiatives to boost operational efficiency and elevate customer satisfaction levels.
Managed cross-functional teams to guarantee smooth restaurant operations and consistent service excellence.
Mentored management teams, nurturing leadership skills and encouraging professional development.
Employed data analytics to anticipate market trends and drive strategic business decisions.
Partnered with marketing to craft and implement cutting-edge promotional campaigns.
Ensured strict adherence to health, safety, and regulatory standards across all venues.
Embraced new technologies to modernize operations and improve overall productivity.
Oversaw budget development and control to meet financial goals and optimize cost savings.
Cultivated an environment focused on continuous improvement and agile problem-solving.
Company industry:
Catering, Food Service, & Restaurant

Education

Grand Fort University

March 2017

March 2017

Bachelor's degree, Business Development

United States

GPA (point): 3.66 out of 5

GPA (point): 3.66 out of 5

Creation, Incorporation & management Real Burger Restaurants. Burger Boutique restaurants. Maison Matisse restaurants. The Coffee Address. Capstone Café Acme Restaurants. Farmers Restaurants. Sita Sweets. Babylon Shawarma & Grill. Adam Indian Cuisine. Feasibility Study Sidewalk Café Shaman's Café Sharbek Shawarma. Hob’Hor Restaurants Lane Meal Restaurants Lameg Sbouha Restaurants Cherry Restaurants AitYan Restaurants Nirvana Restaurants Alam Kawthar Restaurants Giraldino Restaurants Rusteh Restaurants Babylon Shawarma & Grill Restaurants Adam Indian Restaurants Paper Gold Sweets. Path Correcting Ritual Lounge Olive Fish Restaurants Tatli Restaurants. Am’ha Food Restaurants Majlis Al Shabab Restaurants Finding Sushi Restaurants Nirvana Restaurants Alam Kawthar Restaurants Zoe Italian Restaurants Basatin Alrumaan Restaurants Leavsour Restaurants Waraq 3enab Stations Restaurants Tarim Restaurants Ashbiz Restaurants Yellow Rose Café

Al Quds University

June 1995

June 1995

Bachelor's degree, Accounting

Jordan

GPA (percentage): 88.9%

GPA (percentage): 88.9%

–

Skills

Costing

Expert

Quality Control

Expert

Menu Engineering Analysis.

Expert

Strategic Planning

Expert

Business Analysis

Expert

Develop and execute strategic plans.

Expert

Excellent interpersonal skills and the ability to inspire and motivate others.

Expert

Pleasant, diplomatic personality with strong interpersonal skills.

Expert

Customer Experience & Market Strategy

Expert

Development Sales & Business Strategy

Expert

Cost Analysis, Controlling & Reduction.

Expert

Event Planning & Coordination.

Expert

Quality Assurance and Quality Control.

Expert

Menu Re - Engineering Analysis Reports.

Expert

Passion for preserving culinary traditions while innovating for growth.

Expert

OPERATIONS

Expert

SOFTWARE DEVELOPMENT

Intermediate

HOSPITALITY

Expert

FRANCHISING

Expert

BUSINESS TRANSFORMATION

Expert

OPERATIONAL EXCELLENCE

Expert

STRATEGIC LEADERSHIP

Expert

MENTORSHIP

Expert

COMPUTER NETWORKS

Intermediate

CONSTRUCTION

Intermediate

Vendor & Supplier Management.

Expert

Strong negotiation and contract management capabilities.

Expert

Certified Trainer and Lecturer for Entrepreneurs, Managers and Employees.

Expert

Proficiency in POS systems, Microsoft Office, and data analytics tools.

Expert

Ability to anticipate problems and/or put contingency plans in place.

Expert

Operational Policy, Procedures & Audit.

Expert

Ability to work to tight deadlines.

Expert

P&L Management, and Budgeting.

Expert

Conducting & Analyzing Economic Feasibility Studies.

Expert

Franchise Development Management & Consulting, Transformation Prearations.

Expert

Project Management

Expert

Establish effective operational manuals processes, workflows, and procedures.

Expert

Financial Management & Reporting.

Expert

Cross-functional Team Leadership

Expert

Strategic, analytical thinker with problem-solving agility.

Expert

Extensive stock control, process adherence and warehousing skills & experience.

Expert

Opportunity Grabber to make a real impact.

Expert

Strong communication skills, demonstrating poise, gravitas and maturity.

Expert

Costing

Expert

Quality Control

Expert

Menu Engineering Analysis.

Expert

Strategic Planning

Expert

Business Analysis

Expert

Social profiles

Languages

Arabic

Expert

English

Expert

Training and Certifications

Certifications
WSC - Card
CEO - Card
RB
MM
NFC1
RYADIYAT
NFC
EJADA
Training
COO - Card
Al-Menu
HACCP
TAD
Dec 2012

Recommendations

Molly Benson

Nov 2020

Nov 2020

Vice President, Chief Securities, Governance and Compliance Officer, and Corporate Secretary•Subordinate

Greetings Mr. Tha'er Al Aseer Pleased to be shared in your connection as a friend.

Hobbies and interests

HIGHLIGHTED SUCCESS

Over the years, I have consistently demonstrated exceptional interpersonal skills that have greatly enhanced my training career. These qualities have paved the way for my success in operations, where I thrive as a hands-on, results-driven, and strategic planner. I have a strong belief in the power of people, coupled with remarkable analytical abilities, which together fuel my professional journey.

HIGHLIGHTED SUCCESS

I was selected to present a mobile food cart course for King Abdullah Charity Foundation - Riyadh 2016 with 136 people attending.

HIGHLIGHTED SUCCESS

Shield of Excellence for the best trainer and lecturer at the Saudi International Franchise Exhibition 2019 - Riyadh • I was selected and invited to present a training program affiliated with the Queen Rania Al- Abdullah Fund entitled Commercial Franchise (Donor or Grantee) in Amman - The Hashemite Kingdom of Jordan

HIGHLIGHTED SUCCESS

Joined the Real Burger with 3 branches. - Created a Central kitchen with hygienic standards compatible with the HACCP system. - Creating the Franchising System & OSP Manual. - Currently RB operate more than 21 branches in Kingdom of Saudi Arabia (Riyadh, Kharj, Alhasa, & Jizan) Qatar, Bahrain.

HIGHLIGHTED SUCCESS

Spearheaded the grand opening from ground up of two profitable restaurants [B+F Burger Boutique and Special Gourmet Burger] - Interviewed and hired support staff - Designed beverage program and bar layout, yielding an 86% profit margin - Created and implemented front-of-house standards and procedures, accounts payable system & manpower forecasting-scheduling

HIGHLIGHTED SUCCESS

Successfully revamped operations of a failing restaurant/ Amigos (Casual Dining Mexican Cuisine). - Increased weekly sales from SR.40K to SR89K. - Reduced inventory from SR300k to SR125K by implementing actual count, conducting a Daily, Weekly & Monthly inventory. - Reduced payroll expense by 22%. - Established standard operating procedures with culinary staff.

HIGHLIGHTED SUCCESS

With more than 30 years of experience in Hospitality industry, mainly in the QSR (Pizza Hut, Popeyes, Burger King, Real Burger), along with Casual Dining operations experience (Adam, Acme, Maison Mathis, B+F Burger Boutique), Coffee Shop operations, training path correcting (Lily Cafe, Al-Caraz, Haagen Dazs Café)