Thahseer Ali

• Collaborate with the Marketing Team to create comprehensive Digital Marketing Strategies aligned with overall business objectives.
• Identify Target Audiences, define Key Performance Indicators (KPIs), and establish campaign goals.
• Implement Digital Marketing Campaigns across multiple channels, including Search Engine Marketing (SEM), Search Engine Optimization (SEO), Social Media Marketing, Email Marketing, Content Marketing, and Display Advertising.
• Assist in creating visually appealing designs for various marketing and communication materials such as Flyers, Social Media Graphics and Advertisements.
• Create engaging and compelling content for various digital platforms, such as Websites, Blogs, Social media posts, and Email newsletters.
• Develop content calendars, conduct keyword research, and optimize content for search engines.
• Manage and grow the companys presence on social media platforms, such as Facebook, Instagram and LinkedIn.
• Create and schedule posts, engage with followers, monitor social media trends, and analyze performance metrics.
• Track, measure, and analyze key performance metrics using tools like Google Analytics, Social Media Analytics, and Marketing Automation platforms.
• Generate reports on campaign effectiveness, website traffic, conversion rates, and ROI. Provide actionable insights to optimize marketing efforts.

Client : United Arab Emirates (UAE)

Responsibilities
• Managing websites traffic growth.
• Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities.
• Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages.
• Provide recommendations and execute strategies for content development in coordination with SEO goals — general and keyword specific.
• Implement link building campaigns, blog posting and other SEO Strategies in coordination with client SEO goals
• Assist in development and execution of communication/content strategies via social communities in coordination with SEO goals.
• Keep pace with SEO, search engine, social media and internet marketing industry trends and developments
• Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals
• Monitor and evaluate search results and search performance across the major search channels
• Develop and Manage Digital Marketing Campaigns.
• Create, Manage and Execute Pay-Per Click Campaigns, Social Media Campaigns and Monitor the ongoing company presence on both organic search results and social media.
• Communication to team and management on project development, timelines, and results
• Work closely with the other team members to meet client goals

• Create, Manage and Execute ITL World Travel Management Companys Pay-Per Click Campaigns, Social Media Campaigns and Monitor the ongoing company presence on both organic search results and social media.
• Build and Execute Social Media Strategy through Competitive Research, Platform Determination, Benchmarking, Messaging and Audience Identification
• Creating Monthly Calendar of the Day to Day activities well in advance.
• Creating User Engaging and Shareable posts through SM Channels.
• Writing and Dispatching Email Marketing and WhatsApp Broadcast Campaigns.
• Monitor and evaluate end-to-end campaign performance, looking at Quality Leads, Open Rates, CTRs, Conversion metrics, and Revenue.
• Expertise in tools like Google Search Console, Google Analytics, Google Keyword Planner, Hootsuite, Send Grid and Webxion etc.
• Stay up-to-date on email industry and digital marketing best practices and provide recommendations for internal strategies
• Preparing the Monthly Budget Proposal & Allocating it to the different Market locations.
• Report on business performance using PowerPoint a weekly and monthly basis.
• Working closely with Designers, Web Developer, Products Team and reporting to the GCC Marketing Manager.
• Be actively involved in SEO efforts (keywords, image optimization etc.)
• On-Page elements & Off-Page essentials to optimize search engine visibility, usability, and conversion.
• Recommend changes to website architecture, content, linking and other factors to improve SEO position.
• Track and analyze website traffic flow and provide regular internal reports.

• Improve Search Engine Ranking.
• Drive traffic to website using variety of methods.
• Conducting Keyword Research relevant to the website.
• Recommend changes to website architecture, content, linking and other factors to improve SEO position.
• Develop and implement Link Building Strategy.
• Research and Implement On-Page and Off-Page Search Engine Optimization for our website.
• Setting up Campaigns in AdWords and Ad Mob (Search-Display-Remarketing) within the studied strategies to achieve the ROI.
• Develop and Maintain Social media profiles.
• Research and Implement Search Engine Recommendations.
• Researching new online media opportunities that may benefit the business including mobile, social media, development of blogs and forums.