Programmatic Product Manager
MMP World Wide
Total des années d'expérience :5 years, 11 Mois
In charge of yearly strategies, media planning & presentations in alignment with
client’s marketing directions for Coty Group, Chanel, Hyundai & Kia
- Lead Digital strategies & management of Social campaigns as well as YouTube and
Display (especially campaigns built based on CPA, CPE, CPC &
CPM) increasing Brands' online exposure to top levels
- Present media expertise in new business pitches as well as Out of the Box ideas
making sure each campaign stands out from competition
- Identify strategic and tactical opportunities that best fit the goals and KPIs of the
campaign
- Manage effective integrated media plans (from development, negotiation,
implementation, monitoring, reporting, maintenance and optimization) under the
supervision of the Media Director
- Coordinate with other internal and external teams in a cross-functional capacity to
ensure alignment of campaign objectives and expectations
- Administer progress and performance versus original plan and proactively optimize
throughout campaigns life cycle
- Build, develop and maintain advantageous relationships with the media suppliers
to maximize exposure and exclusivity
- Delivering excellent Client Service by managing multiple campaigns and accounts’
requests on a daily basis
- Coordinate trainings for clients on the use of Social media products, trends, and
practices regarding social media and online marketing
Develop yearly strategies for PUIG Group, Accor Hotels & Evian brands as well as plans
& presentations to meet client’s expectations and marketing objectives
- Meet KPIs by implementing effective media plans and buys under Manager’s
supervision
- Provide client with weekly progress of active media campaigns, budget sheets and
achievements
- Present client with Out of the Box ideas in order to differentiate the brands from
competition
- Monitor development of campaigns throughout its life cycle, optimize and report final
results
- Slash media buys by 20%+ in each single campaign by negotiating pricing and added
value benefits to the client
Ceritification of Achievement - High Grades / 2008
- Studied several Business and Management modules including Marketing, Finance &
Strategy. Being the team leader of my group and taking initiatives of organizing
meetings, dates and material needed as well as being responsible for the final check on
