General Manager
Najran Mineral Water Company
مجموع سنوات الخبرة :33 years, 11 أشهر
• Led a comprehensive turnaround, restructuring the company, establishing e-commerce, and achieving key milestones:
• Established a Quality department and changed water treatment
according to the latest international standards.
• Secured HACCP food safety certification.
• Won Distinguished Taste Award from World Water Institute Belgium.
• Established sales automation system - MIRNA
• Opened new sales branches in key locations.
Skills: Strategic Planning · Business Turnaround · Team Leadership · Quality Management · Sales and Marketing · Team Motivation · Human capital development · Profit Maximization · Change Management · Turn Around Management · Business Process Improvement · Industrial Safety · Team Management · Follow-up Sales Activity · Strategic Thinking · New Business Development · Director level · Brand Development
• Provided strategic guidance and restructuring solutions to various
companies in Jeddah, including Miraya Company and Abdul Aziz Al Salamah Law Firm.
Skills: Strategic Consulting · Business Restructuring · Organizational Development · Organizational Leadership · Freelancing · Sales Processes
• Restructured sales department, leading to a net profit increase of 18%
during a challenging period.
• Improved cash flow through strategic sourcing and customer credit facilities.
• Developed and implemented a comprehensive training program to cultivate future leaders.
Skills: Director level · Business Growth & Profitability · Profitability Improvement · Sales & Marketing Leadership · Poultry · Production Planning · Business Process Improvement
• Successfully recommended a merger with Astra Agricultural Company, optimizing profitability.
• Maximized product portfolio by introducing new revenue streams.
• Served on the Board of Directors 2017-2018.
Skills: Mergers & Acquisitions · Product Portfolio Management · Board Governance · Follow-up Sales Activity · Sales Operations · Director level · Business Growth & Profitability
In Foam Factory : Reduced production cost by 23% and improved selling price by 11% while entering new markets.
Achieved a positive cash flow within 5 months through sales department restructuring.
Increased company net profits from 12% to 19% within two years.In Foam Factory : Reduced production cost by 23% and improved selling price by 11% while entering new markets. Achieved a positive cash flow within 5 months through sales department restructuring. Increased company net profits from 12% to 19% within two years.
Skills: Change Management · Cost Reduction · Sales Restructuring · Cash Flow Management · New Business Development · Profitability Improvement · Director level
in Sanitary ware factory: Developed and implemented business strategies, turning around a loss-making plant into profitability.
Established new production lines to enhance productivity while adhering to company standards.
Led sales and marketing initiatives, exceeding annual sales targets.in Sanitary ware factory: Developed and implemented business strategies, turning around a loss-making plant into profitability. Established new production lines to enhance productivity while adhering to company standards. Led sales and marketing initiatives, exceeding annual sales targets.
Skills: Business Strategy · Sales & Marketing Leadership · Profitability Improvement · Manufacturing Process Improvement · Process Optimization (Manufacturing) · Business Turnaround · Business Restructuring · Performance Improvement · business improvement
• Increased sales by 28% and enhanced plant productivity through process improvements.
• Executed sales communication strategies that maximized
company net profit.
• Oversaw recruiting, training, and performance management of
employees.
Skills: Sales Management · Marketing Strategy · Team Building & Leadership · Performance Management · Plant Operations · Manufacturing Operations Management · Manufacturing Process Improvement
mplemented a comprehensive marketing overhaul that included:
Enhanced Brand Image.
Expanded Product Portfolio.
Revamped Retail Presence 31 showrooms.
Improved Product Display Strategy.
Showrooms Coding System.
Set up Sales operation Manual, customer service protocols and home delivery procedures.
These initiatives yielded impressive results:
Spring Mattress Sales increased by 36% within 15 months.
Market Share increase from 8% to 19%.
Skills: Change Management · Sales Management · Marketing Strategy · Team Building & Leadership · Performance Management · Showrooms · Customer Retention · Customer Service Management · Time Management · Sales Trainings
Cortina Foods Dairy & Juices products
Restructuring all departments.
Developing long-term business strategy.
Introducing new products (breakfast cream).
Reduction in costs by 31%, and a net profit increased by 17%.
Skills: Change Management · New Business Development · Dairy Products · Business Restructuring · Marketing Strategy · Business Process Re-engineering · Business Turnaround · Fast-Moving Consumer Goods (FMCG)
Rice sector
Entering to new market sectors.
Achieving a significant market share compared to the price of the product.
Developing storage mechanisms to reduce waste by less than 1.5% compared to 7%.
Managing the company’s warehouses in 9 branches across the Kingdom.
Skills: Sales · Brand Management · Procurement · Product Marketing · Marketing Strategy · Market Research
Tema Foods & Tilda rice
Skills: Product Marketing · Product Launch · Market Planning · Warehouse Operations
MBA
Media - Major Public Relation & Advertising
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