Asaad Ali Akhunzada

- Planned and executed multi-channel digital marketing campaigns across paid search, social, and content channels targeting
APAC markets, contributing to a consistent increase in qualified lead volume quarter-over-quarter.
- Managed a team of 6 marketing specialists (content, paid media, and SEO), setting weekly priorities, reviewing deliverables,
and conducting monthly performance check-ins.
- Built a campaign performance reporting framework using Google Analytics and HubSpot, giving clients clear visibility into
CPL, CTR, and conversion rates across channels.
- Consolidated 3 separate vendor contracts into a single integrated toolstack, reducing monthly tooling spend by
approximately 15%.
- Coordinated with external creative and web development teams to deliver 4 full brand refresh projects for enterprise clients
within agreed timelines and budgets.
- Supported business development by preparing marketing proposals and capability decks for prospective clients across the
professional services and technology sectors.

- Led day-to-day operations of a 22-person marketing department across content, paid media, design, and account
management sub-teams, including recruitment, onboarding, and performance management.
- Developed and rolled out a standardised client reporting template adopted across all accounts, reducing time spent on
monthly reporting by approximately 30%.
- Oversaw the companys marketing automation migration from a manual email workflow to ActiveCampaign, reducing lead
response time from 48 hours to under 4 hours.
- Renegotiated contracts with 3 key vendors (creative production, paid media tools, analytics platform), achieving a combined
20% reduction in operational expenses.
- Managed a monthly paid media budget of $120K+ across Google Ads and Meta, tracking spend pacing and optimising bids to
maintain target ROAS.
- Drove client portfolio growth by collaborating with the sales team on pitch materials, case studies, and sector-specific
campaign templates that improved win rates on new business proposals.

- Managed performance across SEO, Google Ads, and paid social campaigns for a portfolio of 12+ B2B and B2C clients,
delivering an average 40% improvement in website traffic and lead conversions within 9 months.
- Ran structured A/B testing on landing pages, ad copy, and email subject lines, documenting findings and applying learnings to
active campaigns on a bi-weekly basis.
- Coordinated monthly content calendars with an in-house writing team and external freelancers, maintaining consistent
publishing schedules across blog, LinkedIn, and email channels.
- Conducted quarterly SEO audits for 8 client websites, implementing technical fixes and on-page optimisation
recommendations that improved average organic rankings for target keywords.
- Produced performance reports with channel-level attribution for client review meetings, translating data into plain-language
insights and actionable next steps.

- Supported the preparation and submission of a $10M FTTH infrastructure tender, coordinating inputs from technical, legal,
and commercial teams and managing the document review process end to end.
- Developed go-to-market materials for new verticals including IoT and Smart Cities, producing sector briefs, capability
presentations, and pitch decks for prospective government and enterprise partners.
- Managed relationships with 5+ strategic suppliers and partners, tracking contract milestones and flagging delivery risks to
senior management on a weekly basis.
- Led internal digital transformation initiative, migrating manual marketing and sales reporting processes to a centralised CRM
and dashboard system, cutting reporting preparation time by 35%.
- Conducted market research across telecom and infrastructure sectors to support pricing strategy and competitive positioning
for new service offerings.

- Managed the universitys digital marketing channels including Facebook, Instagram, and Google Ads, optimising for student
enquiry volume ahead of each enrolment cycle.
- Organised 6+ outreach events including education fairs, school visits, and alumni seminars, coordinating logistics, speaker
invitations, and post-event follow-up communications.
- Briefed and project-managed a software vendor for the development of a student admissions mobile app, defining
requirements, reviewing prototypes, and testing prior to launch.
- Produced monthly marketing performance reports for the senior leadership team, covering campaign spend, enquiry
volumes, and enrolment conversion rates.

Coordinated promotional campaign logistics, managed supplier relationships, maintained inventory records, and supported field
marketing activations across retail channels. Introduced an inventory tracking system that reduced product wastage by 17% year
on-year.

Oversaw daily sales reporting, inventory management, and stock replenishment across franchise outlets. Identified stock
movement patterns and implemented order scheduling improvements that reduced excess stock and minimised wastage.
- Grew managed client portfolio by 2x within 18 months at Moobila through improved retention processes and referral-based
new business development.
- Delivered 40%+ uplift in website traffic and conversion volume across a 12-client portfolio through structured SEO, SEM, and
landing page optimisation.
- Reduced marketing teams vendor and tooling costs by 20% through contract renegotiation and platform consolidation.
- Supported successful submission of a $10M government infrastructure tender as Commercial Manager, coordinating multi
team inputs and commercial documentation.
- Built a 22-person marketing department from an initial team of 4, including defining roles, hiring, and establishing team
workflows and KPI frameworks.