Digital Marketing Specialist
Kissflow
مجموع سنوات الخبرة :10 years, 5 أشهر
Responsible for connecting with industry thought leaders and influencers
to promote the product by building lasting relationships. Ran ads on social platforms to generate signups. Came up with content ideas to be used on blogs and organic activities to influence signup decisions and increased website engagement. Setup video marketing channel to develop video content for both organic and paid marketing activities. Integrated video as one of the primary modes of communication with the
target audience.
Worked on coming up with content ideas for blogs, published and
optimised them for SERP. Collected school district data through manual data mining, setup and ran email marketing campaigns for the data collected and developed a funnel system for email marketing. Managed 5 social media pages, generated content ideas and created content with the help of the design team to build a community around the product and to run ads. Worked on ASO (App store optimisation) for Avaz app.
Responsible for devising a strategy for business growth through organic
and paid marketing. Optimised website for keyword importance and helped them rank on the 1st page of SERP. Campaign setup, optimisation, keyword research, bid adjustment, bid optimisation are some of the responsibilities. Came up with content ideas for social pages and blogs by research through google trends, SEM rush and other tools. Responsible to run Facebook ads for lead generation and community growth.
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