Jilbee Rohan

* Develop and execute content strategies to strengthen brand visibility, student engagement, and admissions outreach across digital platforms.

* Create, manage, and optimize social media content including reels, videos, campaigns, and promotional assets for institutional marketing initiatives.

* Collaborate with admissions, academic, and management teams to align content with organizational objectives and audience needs.

* Plan and oversee content calendars, campaign execution, and performance tracking across Meta, YouTube, LinkedIn, and other digital channels.

* Produce end-to-end content from concept development and scripting to production, editing, and publishing.

* Drive engagement through storytelling, event coverage, student success stories, faculty highlights, and institutional branding initiatives.

* Analyze campaign performance metrics and audience insights to improve content effectiveness, reach, and engagement.

* Support marketing and brand-building activities through creative communication strategies and multimedia content production.

• Led content strategy, brand positioning, and digital growth initiatives for automotive and lifestyle brands including BluArmor, Orion Motors, and BMC Filters.

• Developed data-driven content calendars and campaign strategies aligned with business objectives, audience behavior, and platform trends.

• Increased BluArmor’s digital performance, achieving 477K+ views, 140K+ reach (+634%), and significant growth in audience engagement.

• Drove engagement growth for Orion Motors, resulting in a 157.9% increase in content interactions and a 55.7% increase in reach within a short campaign period.

• Created and managed end-to-end content production including campaign planning, scripting, creative direction, video execution, and performance optimization.

• Collaborated with designers, marketing teams, and stakeholders to deliver integrated digital campaigns that improved brand visibility and customer engagement.

• Analyzed Meta Business Suite and social media insights to refine content strategies, improve audience retention, and increase profile visits and website traffic.

• Established content pillars, visual storytelling frameworks, and brand communication guidelines to strengthen consistency across digital platforms.

• Spearheaded content strategy and digital brand growth for leading automotive and lifestyle clients — BluArmor, Orion
Motors, and BMC Filters.
◦ Delivered impressive growth in key Instagram metrics within two months:
◦ BluArmor: 477K total views (+71.7%), 140.9K reach (+634%), and 5.8K content interactions (+4.5%).
◦ Orion Motors: 93.7K total views (+40.5%), 17.4K reach (+55.7%), and 1.5K content interactions (+157.9%).
◦ Increased Instagram profile visits by 22.5% and link clicks by 100%, driving measurable website traffic and customer inquiries.
◦ Developed data-driven content calendars, aligning creative storytelling with performance analytics for continuous growth
optimization.
◦ Collaborated with design, performance marketing, and brand teams to craft campaign narratives that boosted engagement
and brand recall.
◦ Introduced new content pillars and visual styles that enhanced brand voice consistency and improved audience retention.
◦ Implemented insight-led revisions based on Meta Business Suite analytics, achieving sustained engagement spikes across
campaigns.

• Conceptualized, scripted, produced, and published digital content for Fever 104 FM and Radio One 94.3 FM across social media, radio promotions, and branded campaigns.

• Managed end-to-end content production including ideation, storyboarding, shooting, editing, and campaign execution for clients and station-led initiatives.

• Collaborated closely with sales, programming, and client servicing teams to deliver integrated marketing campaigns aligned with business and audience objectives.

• Successfully executed 20+ brand campaigns and 10+ large-scale events, contributing to audience engagement, brand visibility, and client satisfaction.

• Produced multimedia content for social platforms, on-ground activations, celebrity interactions, contests, and promotional campaigns.

• Coordinated with creative teams, vendors, artists, and stakeholders to ensure seamless execution of projects within tight deadlines.

• Developed content strategies that strengthened digital presence, increased audience interaction, and enhanced brand recall across platforms.

• Managed multiple projects simultaneously in a fast-paced media environment while maintaining quality, timelines, and campaign objectives.

Conceptualized, storyboarded, shot, edited, and packaged content for radio broadcasts, social media platforms and
leading clients.
Closely worked with the sales and client solution team to execute 20+ campaigns and 10+ big events that attracted
over 10, 000 attendees and received positive feedback for its seamless execution .

• Managed end-to-end film and commercial production projects across pre-production, production, and post-production stages for feature films, branded content, and digital campaigns.

• Coordinated production schedules, call sheets, budgets, locations, vendors, cast, and technical crews to ensure smooth project execution.

• Assisted in creative development, script breakdowns, shot planning, and on-set direction while supporting directors and production teams.

• Led cross-functional teams including artists, technicians, production staff, and external stakeholders in fast-paced production environments.

• Oversaw daily production operations, resource allocation, logistics management, and deadline tracking for multiple projects simultaneously.

• Worked closely with clients, creative teams, and production partners to translate concepts into compelling visual content.

• Managed high-pressure situations, last-minute changes, and operational challenges while maintaining production quality and delivery timelines.

• Contributed to successful film, advertising, and branded content projects through a combination of creative leadership, project coordination, and execution excellence.

Deep knowledge of the end-to-end film production process, from pre-production to post-production
Ability to manage diverse teams, including actors, technical crew, and production staff. Precise attention to detail
in managing production schedules, call sheets, and daily logistics.
Worked in thrive in fast-paced and high-pressure environments, often found in production settings
Passion for storytelling and commitment to ensuring smooth and efficient production processes
Working on tight deadlines and managing last-minute changes efficiently.