توماس لويس

Own the end-to-end eCommerce business for Anker India with full P&L responsibility across Charging, Consumer Audio and Home Appliances categories. Lead the commercial strategy across marketplaces, quick commerce and D2C while partnering closely with Marketing, Finance, Supply Chain and Operations to drive profitable and sustainable growth.

Responsible for Annual Business Planning, forecasting, commercial negotiations, pricing strategy, portfolio expansion, marketplace governance, trade investments and business performance across key online channels including Amazon, Flipkart, Blinkit and other strategic partners. Lead digital commerce transformation initiatives focused on improving assortment, customer experience, conversion and profitability.

In addition to leading the India business, support regional marketplace and commercial initiatives across UAE and Egypt by advising MEA teams on marketplace strategy, D2C growth, commercial planning and business expansion across Amazon and Noon.

Key achievements include:

Delivered 2X year-on-year revenue growth through integrated commercial and digital growth strategies.
Improved marketplace conversion rates by 90% by transforming content, assortment and execution.
Expanded category market share by 150% through portfolio expansion and strategic marketplace partnerships.
Established eCommerce as the company's most profitable growth channel by optimizing commercial investments, pricing frameworks and marketplace performance.
Built scalable operating rhythms across commercial, marketing, finance and supply chain teams to improve planning accuracy and execution.

Following my tenure at LEGO, I chose to explore entrepreneurship and independent consulting with the objective of building my own advisory practice focused on digital commerce and commercial growth. During this period, I partnered with consumer brands on go-to-market strategy, marketplace expansion and B2B channel optimization, helping clients improve commercial performance and deliver measurable revenue growth.

While the consulting engagements were successful, the experience reinforced that my greatest strength and passion lie in building, scaling and leading businesses from within an organization. This realization led me to return to corporate leadership, joining Anker to lead its India eCommerce business and support regional growth initiatives across MEA.

Key Achievement

Delivered a 30% revenue uplift for clients through go-to-market strategy, marketplace expansion and commercial optimization.

Joined LEGO India as part of the core leadership team responsible for establishing and scaling the company's India business, with the mandate to build the eCommerce function from the ground up. Led the complete digital commerce agenda with end-to-end P&L ownership, defining the commercial strategy, marketplace partnerships and operating model that would establish eCommerce as a primary growth engine for the business.

Built and executed the long-term digital commerce strategy across Amazon, Flipkart, FirstCry and other strategic online partners, while developing scalable capabilities across Annual Business Planning, forecasting, pricing, assortment planning, customer acquisition, promotional planning and marketplace governance. Worked closely with Marketing, Finance, Supply Chain and Operations to deliver sustainable and profitable growth.

As a member of LEGO's APAC eCommerce Centre of Excellence, collaborated with regional leadership to share best practices, support strategic initiatives and contribute to digital commerce capability building across multiple markets.

Key Achievements
Built LEGO India's eCommerce business from launch to a US$55M annual business, making eCommerce the company's largest revenue channel, contributing approximately 67% of total India sales.
Achieved category leadership within two years and delivered sustained 2X year-on-year growth, making India one of LEGO's fastest-growing eCommerce businesses in the APAC region.
Owned full P&L responsibility and transformed eCommerce into the company's most profitable business channel through disciplined commercial planning and marketplace execution.
Negotiated Joint Business Plans with Amazon, Flipkart and other strategic retail partners, strengthening long-term partnerships and accelerating profitable growth.
Led cross-functional teams across Commercial, Marketing, Finance, Supply Chain and Operations to build a scalable, high-performing digital commerce organization.

Led the eCommerce business for Samsung's Large Appliances portfolio, with end-to-end responsibility for commercial strategy, category growth and marketplace performance across Amazon, Flipkart and leading online retailers. Managed a business portfolio exceeding US$100 million, driving profitable growth across Refrigerators, Washing Machines and Microwave Ovens in one of India's most competitive consumer electronics categories.

Owned Annual Business Planning, forecasting, pricing strategy, promotional planning, assortment management and commercial negotiations while partnering closely with Marketing, Finance, Supply Chain and Product teams to deliver business objectives. Developed and executed marketplace growth strategies, optimized product portfolios and strengthened strategic partnerships to improve market share, profitability and customer experience.

Led cross-functional teams to ensure operational excellence, demand planning and flawless execution across key sales events, while driving data-led decision making and continuous business improvement.

Key Achievements
Managed a US$100M+ eCommerce portfolio, delivering sustained category growth and strengthening Samsung's leadership position across major online marketplaces.
Achieved #1 category ranking through commercial planning, pricing optimization, assortment strategy and marketplace execution.
Built and executed Joint Business Plans with Amazon and Flipkart, strengthening strategic partnerships and accelerating revenue growth.
Led cross-functional collaboration across Commercial, Marketing, Finance, Product and Supply Chain teams to improve operational efficiency and profitability.
Drove category expansion, promotional effectiveness and customer-centric initiatives through data-driven commercial planning and marketplace governance.

Hired to establish IFB's eCommerce business from the ground up and lead the company's digital commerce transformation. Built the eCommerce function, operating model and commercial strategy at a time when online retail was still an emerging channel for large appliances in India.

Owned end-to-end responsibility for the eCommerce business, including P&L management, Annual Business Planning, commercial strategy, marketplace expansion, pricing, forecasting, assortment planning, customer acquisition, trade investments and business performance. Developed strategic partnerships with Amazon, Flipkart and other leading marketplaces while also driving the company's D2C initiatives.

Worked closely with Marketing, Sales, Finance, Supply Chain and Product teams to integrate eCommerce into the broader commercial strategy, improve operational execution and build scalable processes that supported sustainable long-term growth.

Key Achievements
Built IFB's eCommerce business from inception, increasing online market share from 0% to 47% within three years and establishing the company as a market leader across digital commerce.
Owned a US$50M+ P&L, delivering profitable growth across marketplace and D2C channels.
Established long-term strategic partnerships with leading marketplaces, creating a scalable digital commerce ecosystem for the business.
Led the company's digital commerce transformation by introducing structured planning, forecasting and commercial governance frameworks.
Built cross-functional capabilities across Commercial, Marketing, Finance and Supply Chain to support rapid business expansion and operational excellence.

Joined one of India's pioneering eCommerce businesses during the early stages of online retail, with the responsibility of building and scaling the Footwear category from the ground up. Led the complete commercial lifecycle, including category strategy, vendor acquisition, merchandising, pricing, promotions, inventory planning and business development while establishing the category as a key growth driver for the organization.

Developed strategic partnerships with leading national and international brands, expanded the supplier ecosystem and introduced structured commercial planning to improve assortment, pricing and customer experience. In addition to leading the Footwear business, managed the Corporate Gifting and B2B verticals, driving business development and strengthening relationships with enterprise customers.

Worked closely with Marketing, Operations, Supply Chain and Technology teams to launch new initiatives, optimize customer journeys and improve overall marketplace performance.

Key Achievements
Built the Footwear category from inception into the company's largest and most profitable category within two years.
Established strategic partnerships with leading footwear brands, significantly expanding assortment and market presence.
Led Corporate Gifting and B2B business development initiatives, strengthening enterprise customer relationships and driving incremental revenue.
Introduced structured category management, pricing and merchandising practices that improved business performance and customer experience.
Built a strong foundation in digital commerce, commercial strategy and category leadership during the formative years of India's eCommerce industry.

Managed enterprise accounts and business development initiatives, building long-term customer relationships and delivering technology solutions to corporate clients.

Supported the company's early eCommerce initiatives, managing online catalogues, digital merchandising and marketplace operations during the formative years of online retail.

Managed key customer portfolios and business relationships, driving revenue growth and customer retention while developing a strong foundation in commercial management and account development.