Regional Business Manager
Vinelab
Total des années d'expérience :11 years, 10 Mois
Developing the company’s Go-to-Market strategy and Unique Value Proposition
Developing the Channel Partner strategy, including identification and management of the
company’s key strategic partners
Leading Vinelab’s business development across the GCC countries and educating brands about
the company’s proprietary SAAS technology and best practices for effective influencer branded
programs and campaigns
Developing Vinelab’s client base and managing the relationship with key accounts and clients
Managing and coordinating between the various internal teams to ensure timely and high-quality
deliverables
Leading strategic planning initiatives (in close coordination with the content partnership and product teams) to develop and implement innovative marketing ideas for specific brand and agency clients
Developing and managing the relationship with Anghami’s key advertisers and sales representatives in the MENA region
Working closely with the sales and Ad operations teams to develop innovative campaigns that balance between revenue generation for Anghami while achieving the clients’ goals and objectives
Key achievements:
- Grew Anghami’s commercial Ad revenue by 25% from 2018 to 2019
- Led Anghami's advertising transformation and transition to new Ad systems and technologies
that achieve better efficiency
Managing STORCK brands across Lebanon (Werther’s Original, Merci, ...)
Translating brand strategies into brand plans, brand positioning and go-to-market strategies
Monitoring market trends and competitor activities to identify opportunities and threats
Managing the relationship with BAT’s distributor for the Abu Dhabi and Al Ain regions in the UAE
Planning and negotiating all marketing investments and contracts for existing and potential
customers in Abu Dhabi and Al Ain
Key achievements:
- Increased BAT’s market share by 22% vs. competition for Dunhill brand
- Increased overall product distribution in Abu Dhabi from 69% to 87% in less than 2 years
Managing the Non-Food portfolio of P&G, Clorox and Burnus
Developing action plans to grow sales, working closely with customers to achieve
targets
Planning and implementing shopper marketing and Category Management
initiatives to support sales growth plans and targets