Head-Media Services
Paramin Advertising & Marketing Associates
Total des années d'expérience :32 years, 11 Mois
Leading the media planning and buying functions. Managing Events and Exhibitions as well as
managing key accounts including Air India, Air India Express, Department of Goods and Service Tax and Maharashtra Maritime Board.
Selected Accomplishments:
• Developed a 20 second promotional film that created history by taking the sale of gold on a single day to $50 million in 2005.
• Planned negotiated and executed the launch campaigns of several retail outlets and a national brand including print, OOH and TV promotions.
• Provided retail branding solutions for a commercial bank on pan India basis.
• Wrote and produced product catalogues for real estate developers and educational institutions.
• Conceptualized and executed television shows and entertainment events for creating brand synergies.
• Organized trade exhibitions and events to promote trade and convergence of buyers and sellers.
• Created brilliant in-programme product placement ideas and negotiated the investments for a very cost effective media platform.
Initiated the launch of a separate division for content marketing and made recommendations and evaluations for media plans
Selected Accomplishments:
• Made profits for the content marketing division in the first year of operation in one of the toughest year for private producers on the National Network.
• Helped to save considerable amount from the advertising budget.
• Pitched for a number of new accounts.
Marketing sponsorship rights and commercial time for the in house TV programmes aired on the National Network.
Selected Accomplishments:
• Widened the agency network and increased the sales revenue to create an impact during the IPO and subsequent listing on the BSE.
• Also took the additional responsibility of outsourcing regional language programmes.
Marketing advertising space for the daily news paper in the Western region.
Selected Accomplishments:
• Negotiated several prestigious campaigns for the news paper in spite of the small subscriber base.
• Was the best performer in the marketing team.
Managed the sales growth and contact base in a very competitive environment.
Selected Accomplishments:
• Implemented several innovative strategies to increase the business volume and bottom line.
• Rewarded twice with special increments for exceptional performance.
Expanded the client base from financial advertisers to other corporate advertisers and investment products.
Selected Accomplishments:
• Attracted many non conventional advertisers to the publication with convincing sales pitches to seasoned media professionals.
Did a project on Industrial Buying Behaviour.