Lead - Corporate Communication and CSR
Tesco
Total des années d'expérience :15 years, 5 Mois
• Planned and led internal communication for more than 4, 500 employees based in Bengaluru.
• Role of content steward and curator within business
• Used internal and external (social media and PR agency) channels to maximise brand impact.
• Managed budget of more than $350, 000 in CSR activities.
• Led CSR initiatives and liaised with stakeholders
• Maintain a thorough understanding of the Corporate Communications strategy and brand positioning guidelines and requirements as established by the Marketing and Corporate Communications function and ensure adherence of all MASAT Marketing activities.
• Promote MASAT’s brand as well as activities through different type of PR activities with the relevant media targets including messaging and positioning,
• Execute PR and media campaigns designed to establish good reputation in the market in line with the Corporate guidelines.
• Support with content development of the marketing collaterals and where is needed from messaging point of view.
• Be involved in the development and execution of Crisis communication plan and manual.
• Work closely with the PR agency to ensure best outcomes and services as well as providing them with updates for potential stories or PR activities
• Ensure preparation of regular management reports and that such reports are delivered to Department Head, as and when required.
• Build and maintain positive relations with the departments as well as with external parties ie: investors, media…etc, , to ensure the brand is continually enhanced and strengthened.
• Worked closely with Section Head in developing the internal and corporate communication plans outlining objectives that support key communication objectives throughout the company
• Developed Internal Communications initiatives that reflect DPG brand strategy and support the company’s mission, vision and values
• Worked closely with business units to facilitate a smooth implementation of all communications in line with the Communication plans for the department teams assigned.
• Developed and managed the content development of the company intranet portal, including the oversight of relevant agencies and the implementation of enhancements and upgrades to the system.
• Assisted in organizing internal events and built a smooth and affirmative relationship with all stakeholders.
• Worked on various technology accounts including RIM (BlackBerry), Lenovo, Qualcomm, Citrix, Sony Professional as well as non-technology accounts such as TDIC - Cultural District, DLA Piper, SunGard, and Lombard Odier amongst others
• As an account executive my responsibilities involved working on a range of public relation activities including research, writing, event planning, event organization, logistical support for account teams and overseeing the work of account assistants
• Represented clients to the media and managed aspects of media relations including news conferences, promotions, product launches and round table meetings
• Built sustainable relationships with clients by demonstrating clear understanding of their business
• Strong knowledge of print & broadcast production process and dealing with 3rd party suppliers
(Chameleon). Ensured on-time, error-free and accurate web content
• Handled reader queries on registration and activation of individual accounts
The MA International Public Relations and Global Communications Management is a unique one year course that develops the skills and techniques required to practice public relations and communications at an international level. The degree is fully accredited by the Chartered Institute of Public Relations (CIPR) and Cardiff University are one of only ten Partner Universities in the UK to the Public Relations Consultants Association (PRCA). Cardiff University was ranked first in the Guardian’s University league table for Journalism and Public Relations (2016 and 2017). It is a hybrid course mixing both theory and practice.
http://xaviers.edu/main/index.php/baintroduction