Tinton Akbar

1. Business Development
2. Area management
3. Customer management
4. Personnel management
5. Business Administration

PT. Ichitan Indonesia is a join company between Mitsubishi Japan - Ichitan Thailand and Alfamart Group Indonesia which specialized in flavoured tea beverages.

• Established new business
• New Product launch
• Established customer data base and customer management.
• Set up sales and distribution system
• New product development .

PT. Combiphar Consumer Health - Jakarta 2005-2013
Marketing Service Manager - OTC Division

Head of Region for Jabotabek, West Java & Kalimantan (PTK) 2008 - 2009

Head of Region for Jabotabek, Kalimantan 2005 - 2008
Responsibilities: • Business Development
• Area Management (Jabotabek, West Java, and Kalimantan/PTK)
• Distributor Management (APL and PP)
• Sales Force Management (Managed 3 DSM/RM and 13 AM)
Others: • Analysis competitor's products,
• Prepare sales budgets, and distribution strategy
• Direct and coordinate all marketing and sales promotion activities, accomplishing organization objectives and defined sales goals
• Ensure the adequacy and soundness of the company's profitability and financial structure

Regional Market Dev. Manager-Sumatera, Marketing Operation Division 2003 - 2005
Achievement: • Achieve target volume for Sumatera Region (Lampung Growth 14%, Medan growth 11% vs 2003)
• Successfully launched Frestea (together with brand team and bottlers) in Sumatera
• Successfully develop liter package in Medan and lampung area, to build in-home consumption of CSD through strategic channel development, consumer promo, Door to door program, and mums gathering
• Archipelago development projects (i.e. Bangka and Belitung development, Riau island development) . The aim is to improve availability through strategic channel development (agent appointed), area development, and business development.


Responsibilities: • Meet and exceed volume objectives, by: o Provide regular detail analysis on volume trends for over and behind trends (consumer, customer, system and competition), by package, by brand, by sales center and by channel.
o Determine and implement corrective action plan to keep volume on trend
• Provide strategic future volume growth by package, by brand, by channel for the operations and sales centers
• Identify and develop strategic local per capita driving program base on key local consumer issues/opportunities
• Ensure implementation of National Consumer Promotions and monitor execution at the field
• Champion and support local brand activity program and provide continuous feedback to the brand prior to and during implementation

Operational manager RTD Tea-Jakarta, Marketing Operation Division May 2002-2003
Achievement: • Successfully launch Frestea in Jakarta (coordinate with brand Team and the bottlers)
• Initiated "indirect channel project" (Strategic channel development), which the aim is to improve Frestea available in indirect outlets

Responsibilities: • Develop and agree the business plan with assigned bottler, aligned with overall company strategy and review progress against plan on a regular basis
• Monitor and analyze daily area sales information, competitor activity and market share data, and develop necessary action plan as appropriate
• Ensure that local and national promotions are executed successfully by the bottler
• Establish field monitoring tool to measure and assess field execution and distribution system key indicators
• Identify and develop potential volume opportunities
• Develop bottler capabilities by proving, where necessary, through focused training, coaching, and follow-up to ensure sustainable improvement
• Establish and monitor the sales forecast on a regular basis with the bottler, including full understanding of reasons for any deviations from plan

TETRA PAK INDONESIA 2000-2002
Retail Manager
Achievement: • Successfully launched Jobber Project with Ultra Jaya in Jabotabek, Bandung, and Surabaya. The aim of this project was to set up "an agent" in each pasar to improve distribution with minimum cost, and improve customer satisfaction.
• Successfully launched "Spreading project" with PJJ (Yahuii) in Jabotabek area. The aim of this project was to increase availability of Yahuii using Motorbike Taskforce.
• Successfully launched "spreading Project" with BSK (Cocomas-coconut cream) in Jabotabek area. The aim of this project was product launch, and increase availability of Cocomas using Motor bike Task force.
• Improved customer satisfaction, through customer management and strategic business development (i.e. project TPMR with Sosro)


Responsibilities: * Assist customers (i.e. Ultra Jaya, Sosro, ABC, Indomilk, PJJ) in retail and distribution activities in order to increase brand awareness and achieve sales volume
* Managed 75 merchandisers (Jakarta, Bandung, Semarang, Yogya, Surabaya, and Medan)
* Assist customers in product development (i.e. market survey, research, market trial)
* Working together with customers in planning and conducting marketing activities
* Monitor and up-date retail and distribution development, both in Indonesia and worldwide
* Establish professional working relationships with the customers and key third parties
• Conducting regular meeting to discuss weekly report of market findings with customers
• Customer management through KAM (Key account Management team)

Head of Area, Tangerang July 1998-Dec 1999
Achievement: • Initiated and involved in "Maggi Gerobak Sayur Project". The aim of this project was to find efficient and effective way of distributing and building brand awareness of MAGGI.


• Successfully develop and increase Distributor total business (PT. Sekawan Pangan Jaya) . As the result within 1 year, total volume of distributor's growth from Rp. 150 mio/month to Rp. 850 mio/month. Two key activities: internal (improved system process, increase bank guarantee, improved employee's reward, improved stock in warehouse), and external (review current area coverage, review system coverage, explore area potential)

Responsibilities: * Managed Distributor (incl. 25 Distributor's personnel)
* Business Development
* Area Management
* Sales Administration

NESTLE INDONESIA 1995 - 1999

Sales Supervisor, South Jakarta June 1997 - July 1998
Responsibilities: * Business development
* Customer Management
* Personnel Management (incl. managed 12 sales forces)

Management Trainee (YBE Trainee) Sept 1995-May 1997
Responsibilities: * Learning and working about the company networks and systems by joining to each department (every three months), within the company (Accounting, Sales Admin, HRD, Customer Service, Marketing Service, Marketing Confectionery, Export, Key Account - Sales, and Food Service-Sales)