Retail Manager
Qatar National Import & Export Co.
Total years of experience :20 years, 11 Months
Position: Sales Business Unit Head
Period: August 2011 - to Present.
• Manage the modern trade business for the company with a customer base of 110 outlets which includes Lulu, Carrefour, Al Meera, Safari Group of Hypermarkets, Masskar Hypermarkets, NBK Group and other A Class & B Class outlets in Qatar.
• Responsible for the performance and development of the sales staff with strength of 13 members.
• Prepares action plans by individuals as well as by team for effective search of sales leads and prospects.
• Responsible to Achieve the Sales Target set by the company
• Initiate and coordinate development of action plans to penetrate new markets.
• Conducts one-on-one review with all KAE to build more effective communications, to understand training and development needs, and to provide insight for the improvement of sales representatives' sales and activity performance.
• Negotiation and implementation of BDA.
• Create and conduct presentations to key Customers on an agreed time line.
• Controls expenses to meet budget guidelines.
• Adhere to all company policies, procedures and business ethics codes and ensures that they are communicated and implemented within the team.
• Maintaining and developing relationships with existing customers in person.
• Meetings with potential customers to prospect for new business.
• Gathering market and customer information and share with the management, sales and marketing team.
• Gaining a clear understanding of customers' businesses and requirements.
• Feedback on Competitor information and Market updates to Marketing and Management.
• Monitor and Feedback on Sales Promotion and Trade Marketing Activities to the marketing and brand Team.
• Organize and conduct review meeting for the Sales Team.
• Co Ordinate with Logistics on Delivery and Stocks Issues
• Follow up with customers on Collections and receivables.
• To Conduct Quarterly Business review with customers who contributes to 80 % of the business.
• Reporting directly to the COO.
• Manage the modern trade (Carrefour, Lulu, Sultan Centre, Al Fair and other major hypermarkets in capital) and the convenient stores (petrol station) business for the company in the capital region.
• Manage a sales team of 14 people.
• Provide guidance and training to the team.
• Check on implementation of planogram in each outlet.
• Check on merchandising of products and provide guidance to the staff.
• Assist in BDA discussion with the customers.
• Ensure stock freshness and stock rotation in the market.
• Proactive planning to liquidate slow moving sku’s and short expiry stocks.
• Implementation of visibility terms in BDA with the customers.
• Assist in listing of products in various outlets.
• Involved in planning of consumer promotions in the market.
• Assist in implementation of promotions and in following the promotion calendar.
• Assist in random check of stocks in the van operation (convenient stores).
• Ensure the monthly and annual targeted budgets are achieved.
Al Seer Trading Agencies and Arabian Oasis Food Co. together hold major agencies like Anchor milk products, Henkel Detergents, Ferrero Roche chocolates, Zetra, Deemah biscuits, Mehran spices, Safa juices, Al Watania Poultry, Al Islami chicken and meat products, Al Ain mineral water, Sun Top, Best Foods (Mazola Oil and mayonnaise) and UB biscuits.
Position: Channel Specialist.
Period: June 2007 - Nov 2009
Job Profile
• Activate food service business in Oman.
• Managing key channels like Hotels, Hypermarkets, Bakeries, Wholesalers, Catering suppliers, Catering companies and Palace supplies.
• Manage customers in Coastal region, Nizwa and the capital region.
• Implementation of consumer promotion in the retail outlet.
• Involved in product listing, negotiation on prices and other activities with retail outlets.
• Coordinate and conduct product sampling and demonstration in key outlets.
• Achieved record sale for Feta cheese for Anchor in GCC.
• Conversion of competitor brands in the respected channel by product demonstration and sampling.
• Assist in stock management.
• Preparation of reports for the management.
• Directly involved in debtors collection.
• Reporting directly to the Business Development Manager
Zainal Baqer Mohebi are the distributors for core food service products like Puratos bakery ingredients, Figaro Olives and Olive oil, Helema biscuits, Twining Tea, Kimberly Clark Tissues, Evian mineral and Volvic mineral water, Pal hygiene products and Cuban cigars.
Position: Sales Executive
Period: SEP 2006 - MARCH 2007
Job Profile
• Manage key HORECA customers like Al Bustan Palace Hotel, Shangri-La, Grand Hyatt, Intercontinental Hotel, Crowne Plaza, Radisson SAS Hotel, Ramee Guest line, Al Sawadi Beach Resort, Lulu Hypermarket, Carrefour and Al Fair.
• Assist in stock management and product promotion.
• Coordinating live demonstration and sampling with executive chefs of various star hotels in Oman.
• Organize the cigar roller event with Shangri-La, Radisson SAS and Grand Hyatt.
• Organize Twinning's Tea training for the staff of Shangri-La, Radisson SAS, Al Sawadi Beach Resort and Grand Hyatt.
• Achieved sales growth for cigars by 20 percent in the hotels due to the promotions and awareness generated to the consumers.
• Introduction of products to the hotel segment, liaison with the F&B managers in introducing new products to the minibar and to the restaurants.
• Preparation of competition reports on our products.
• Directly reporting to the sales manager.
Carrefour is the leading hypermarket chain which has its operation throughout the GCC with annual sales exceeding $1 Billion. Carrefour offers a comprehensive range of products which includes FMCG, Fresh Food, Light household goods, textiles and electronics.
Position: Receiving Supervisor
Period: FEB 2003- AUGUST 2006
Job Profile
• Managing receivables of stocks from the local market and imports from Europe and other GCC countries.
• Managing documentation of day to day deliveries received and home deliveries made to customers, provide necessary data's and support needed to the finance department.
• Managing and maintaining the warehouse as per the standard management guidelines of Carrefour.
• Assist the finance and concerned departments in inventory control.
• Scheduling of vehicles for home deliveries and deliveries receivables.
• Liaison out with transporters for exports and imports from the GCC.
• Managing staff s in the receiving department.
• Preparation of staff schedule, overtime and document related to HR department.
• Planning of staff annual leave for the department.
• Assist in HACCP auditing and guidelines.
• Reporting directly to the Receiving and Warehouse Manager
1. Bachelor's Degree in Business Management. (Bang lore University -2001)
Completed Higher Secondary School certification. ( Kerala University- 1998)
Completed Secondary School Certification (CBSE), Indian School, Muscat -1996