Senior Marketing Manager
Rank
Total years of experience :13 years, 7 Months
Based in Gibraltar
Managing a number of top clients, leading project development.
Responsibilities include:
• Leading the projects for a number of top tier online companies including Electronic Arts, Verizon, Zynga, 888 and William Hill, as well as traditional B&M companies such as AMEX and CitiBank.
• Delivering performance on campaigns on a consistent basis across all active channels including email, display, PPC campaigns.
• Presenting in-depth statistical analysis back to the client in a clear and understandable manner.
• Making technical integration with the client as frictionless as possible often into proprietary systems.
Responsible for
• Account management for on going campaigns, being the touch point for clients questions and concerns.
• Coordinate with the internal teams including creative, technical and statistical departments.
• Helping to spin out digital marketing as a separate business unit to mobile marketing within 12 months with a client list unique to the group.
• Influential in securing $15 million Venture Capital from leading Silicon Valley investment company.
• Ran online marketing for a number of $50m+ companies trialing a new service in multiple languages including Arabic, Italian, English and Greek, with the average increase in CTR% of 30% CTR.
• Proof of concept work for a mobile dating company working on push notifications on smart phones (both Android and IOS devices).
