Toni Abou Rached, Director Manager Projects

Toni Abou Rached

Director Manager Projects

Hoshan group

Location
Saudi Arabia - Riyadh
Education
Bachelor's degree, Marketing And Sales
Experience
24 years, 5 Months

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Work Experience

Total years of experience :24 years, 5 Months

Director Manager Projects at Hoshan group
  • Saudi Arabia - Riyadh
  • My current job since January 2018

Head of sales and consulting

Sales Projects Manager Central Region at Almutlaq Furniture
  • Saudi Arabia - Riyadh
  • October 2014 to December 2017

Central Sales Manager Projects

Assistant Business Development Manager at KPS - Kinnarps Project Solutions
  • Saudi Arabia - Riyadh
  • September 2012 to November 2013

Responsibilities u**
Business Development
• Focused on maximizing market penetration across key accounts and strategic geographies through identification/ development of new business opportunities.
• Developed customized business solutions based on client requirements to maintain a strong foothold amongst the target market segment.
• Maintained sales volume, product mix, selling price by keeping current with supply/ demand, changing trends, economic indicators, and competitors.
• Generated market awareness through implementation of various promotional schemes.
Team Management/ General Administration
• Groomed/ mentored team members in accomplishment of business targets.
• Enhanced team satisfaction through effective resolution of issues and implementation of various welfare measures.
• Managed administrative aspects related to day to day team operations.
• Drafted various status reports for the senior management team to enable effective decision making.

Various Roles at Samir Group
  • Saudi Arabia - Riyadh
  • January 2001 to September 2012

Designation Chronology
• MM/ 2011 - September 2012, Sales Manager
• January 2009 - January 2011, Product Manager - Digital Signage Solutions
• January 2005 - January 2009, Key Accounts Manager
• January 2001 - January 2005, Senior Marketing Executive

Highlights u**
• Acknowledged for accomplishment of annual average sales targets of SR 10, 000, 000 and SR 5, 000, 000 respectively.

Responsibilities u**
Key Responsibilities - Sales Manager - Samir Group & NEC Display Solutions
• Involved in sale of Professional Monitors - Digital Signage and Hyper Wall Solutions across the target market segment.
• Analyzed annual unit and gross profit plans through implementation of effective marketing strategies.
• Defined sales objectives by forecasting/ developing annual sales quotas for regions and territories.
• Prepared projections for expected sales volume/ profit for existing and new products including field sales action plans for implementation of various sales programs.
Key Responsibilities - Product Manager - Digital Signage Solutions
• Managed product line life cycle from strategic planning to tactical activities aimed at accomplishment of business targets.
• Specified market requirements for existing/ future products based on market research, interaction with clients and prospects.
• Defined/ implemented company-wide go-to-market plan in coordination with various associated departments.
• Set up strategic partnerships based on market requirements.
Key Responsibilities - Key Accounts Manager
• Rendered qualitative presentations highlighting product capabilities for the technology audio visual & project division.
• Built/ maintained productive business relationship with major organizations across financial market & contracting companies like Saudi Oger -Saudi bin laden group (BTC -BTAT -SAS).
• Involved in design and installation of turnkey audio visual projects as full integrated solutions.
• Developed new business pitches for on-boarding of new clients.
Key Responsibilities - Senior Marketing Executive
• Involved in sale of projectors and plasma monitors -LCD's and audio systems across the target market segment.
• Implemented business strategies based on collated market intelligence on price, demand and competition.
• Focused on compilation/ distribution of financial and statistical information to enable effective management decision making.
• Prepared various reports based on product performance and market feedback.

Sales Representative at LG Electronics
  • Lebanon - Beirut
  • April 1998 to January 2000

Responsibilitiesu**
• Catered to existing accounts, obtained orders and developed new accounts based on regular interaction with existing/ potential clients across the target market segment.
• Reengineered sales presentations/ efforts based on market requirements and evaluation of existing/ potential volume of dealers.
• Involved in submission of orders based on referred price lists and product literature.
• Analyzed competition and collated market intelligence on pricing, products, new products, delivery schedules, merchandising techniques, etc.
• Recommended changes in products, service, and policy by evaluating results and competitive developments.
• Updated the management on various market scenarios through various status reports.
• Enhanced client satisfaction through prompt resolution of issued and qualitative service delivery aligned to business requirements.

Education

Bachelor's degree, Marketing And Sales
  • at Zahle
  • May 1998

Specialties & Skills

Market Penetration
Key Account Management
Market Analysis
Product Management
Business Development
Analytical Ability, Critical Thinking, Decision Making and Problem Solving
Standardized Policies and Procedures, Management Reporting
Product Distribution, Target Setting and Achievement
Clientele Development, Leadership, Team Building, Motivation
Product Positioning, Marketing Campaigns, SWOT Analysis
Market Penetration, Market Research, Competitor Analysis
Strategic Sales & Marketing, Business Development
Revenue Generation, Target Achievement, Asset/Portfolio Management
Communication, Time Management, Ability to work under pressure
Premiere Customer and Service Management

Languages

Arabic
Expert
English
Expert
Spanish
Expert
French
Native Speaker

Training and Certifications

Sales and Technical (Training)
Training Institute:
Onelan Digital Signage Solution
Date Attended:
September 2008
NEC Latest Public Display Tech (Training)
Training Institute:
NEC Public Display - Dubai
Date Attended:
February 2005
Sales and Technical (Training)
Training Institute:
BARCO Visualization Solution – Dubai
Date Attended:
March 2007
Art of Negotating, Influencing, Communicating and Conflict Resolution (Training)
Training Institute:
Intech International
Date Attended:
May 2006
Leading Bold Change (Training)
Training Institute:
ISB Worldwide Certified Master Trainer
Date Attended:
January 2010
Sales and Technical (Training)
Training Institute:
NEC Monitors Control and Command Centres
Date Attended:
February 2011
Sales and Technical (Training)
Training Institute:
Philips 3D solutions - Dubai
Date Attended:
February 2008