Senior Exchange Executive
mindshare
مجموع سنوات الخبرة :17 years, 4 أشهر
In Charge of media planning and buying, continuous interaction with clients and suppliers, negotiating rates and offers from media suppliers to the benefit of the client, executing client requests related to gathering needed marketing intelligence from the market, competitive monitoring, reporting and developing yearly media strategies along with implementation plans. Also assisting on multinational and local clients pitches.
Current Accounts Portfolio:
- PAFL (Indomie & TOYA)
- United Yousuf Naghi (LG & LAKES "Electronics", EDDY "Furniture").
- Honda (Automotive)
- Al Fareeda Ewaan (Real Estate)
- HEMPEL (Paints)
- Account Handler of day to day management of all ATL clients’ activities ensuring proper implementation of approved media plans.
Main Clients Accounts handled: Samsung & alfa
- Account Handler of day to day management of all ATL clients activities ensuring proper implementation of approved media plans.
- Main Clients accounts handled: JTI (Winston, Aspen, Glamour, Vantage, CAMEL, etc…), OMT - Western Union, Heineken, BBAC, Reebok, Qatar Airways and TOTAL.
- Helped on Nokia account pitch in Q4 2010.
Identifying, developing and evaluating the company marketing strategy, based on knowledge of establishment objectives, market characteristics, cost and markup factors. Responsible of formulating, directing and coordinating marketing activities and policies to promote GRE products and services in coordination with advertising and promotion agencies, etc…
Helped in Strategy and Marketing Department: Products, Operational Marketing, Quality & Rivalry, Publicity and Institutional Communication projects.
Start-up of a Bar & restaurant from scratch, took care of all the daily management tasks from purchasing to final selling.
Masters in Business and Management; option “Services Marketing”.
Masters in Business and Management; option “Services Marketing”.
Faculty of Business and Management, BA of Business and Management.
Certificate of English language Proficiency Level: Advanced