toni mehanna

Specialized in start-ups, Business turnaround, Branding & re-branding, growth strategy, profit maximization, Marketing & Social media Strategy, change management. Specialized in bringing sustainable positive change to the business.

A Franchise of Texas Chicken in Saudi Arabia (Central & Eastern provinces).

The main achievements are:
- Developed a strategic business plan that resulted in double-digit sales & Profit growth.
- Decreased Food Cost by high double digits.
- Introduced efficient Social media strategy

AWARDS
- In 2015 & 2014 received from Texas Chicken the “Profit Pillar Award” for double-digit OP profit growth.
- In 2012 received from Texas Chicken the award for achieving the highest comp sales growth% in the entire system

A Franchise operation for Burger King in the MENA region covers more than 250 restaurants. Oversee Marketing activities in 10 countries in GCC & Levant Countries: (Saudi Arabia, United Arab Emirates, Kuwait, Bahrain, Qatar, Oman, Egypt, Jordan, Lebanon, and Morocco.)

The main achievements are:
• Led & executed a regional marketing strategy that helped the Brand growth & passing safely the economic slowdown that hit the ME region in ’09 & ’10.
• Led & participated in maintaining 18 consecutive months of positive year to year sales.
• Led a team in November 2009 that helped turning around the BK operation in one of its main markets by increasing its comp sales 15% over a period of 12months.
• Conducted Market research for new markets entry.

AWARD
In 2009 received the Burger King “Pillar Award” for the best Regional Marketing Director in the entire system.

Responsible for Marketing & Sales of Al Nawaim factory.

The main achievement is:

- Introduced 2 successful lines of jewelry that made around 20% of the company’s sales portfolio.