Toni Toonzs, Head of Creative & Marketing

Toni Toonzs

Head of Creative & Marketing

Selevision

Lieu
Émirats Arabes Unis - Dubaï
Éducation
Diplôme, Cinéma
Expérience
22 years, 11 Mois

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Expériences professionnelles

Total des années d'expérience :22 years, 11 Mois

Head of Creative & Marketing à Selevision
  • Émirats Arabes Unis - Dubaï
  • Je travaille ici depuis octobre 2014

www.selevision.net

Marketing & Communications Manager à Mega Mall & Q-Gourmet (Citadel Group)
  • Émirats Arabes Unis - Sharjah
  • août 2013 à septembre 2014

www.megamall.ae

- Creating, developing and overseeing communications, marketing
and media strategies and programs that effectively describe
and promote the company working
closely with head of business unit.

- Working with external PR and advertising agencies as well as
production and post production houses to ensure contracted
services are delivered on time, within budget and maintain
integrity of the brand.

- Setting the scope of production, oversee the creative
campaigns, compose, edit and manage the production of a
full range of material.

- Planning and carrying out direct marketing activities to agreed
budgets, values, product mix and timescales.

- Maintaining and managing electronic communication and other
internal communication channels to ensure information is
regularly reviewed and updated through a variety of social
media platforms and web content.

- Working closely with all of the company’s malls tenants to
implement marketing strategies and ongoing promotional
ideas through social media and on site as part of the
company’s plan.

- Creating and executing advertising concepts in house when
needed thanks to the acquired skills in terms of graphical
and media software such as video and audio editing as well
as illustration.

Corporate Communications Manager à Sharjah Holding (Government of Sharjah & Majid Al Futtaim Properties)
  • Émirats Arabes Unis - Dubaï
  • décembre 2011 à juillet 2013

www.sharjahholding.ae
www.majidalfuttaim.com


- Creating, developing and overseeing communications, marketing
and media strategies and programs that effectively describe
and promote the company and its products, such as Malls -
Matajer Malls - and Mixed Use projects - Al Zahia - working
closely with head of business unit.

- Working with external PR and advertising agencies as well as
production and post production houses to ensure contracted
services are delivered on time, within budget and maintain
integrity of the brand.

- Setting the scope of production, oversee the creative
campaigns, compose, edit and manage the production of a
full range of material.

- Planning and carrying out direct marketing activities to agreed
budgets, values, product mix and timescales.

- Maintaining and managing electronic communication and other
internal communication channels to ensure information is
regularly reviewed and updated through a variety of social
media platforms and web content.

- Working closely with all of the company’s malls tenants to
implement marketing strategies and ongoing promotional
ideas through social media and on site as part of the
company’s plan.

- Creating and executing advertising concepts in house when
needed thanks to the acquired skills in terms of graphical
and media software such as video and audio editing as well
as illustration.

Producer à Zoé Production
  • Liban - Beyrouth
  • août 2008 à novembre 2011

www.zoe-prod.com


- Communicating directly with regional and international
advertising agencies notably with marketing and account
managers, agency producers and creative directors to review
and develop the suggested scripts and storyboards and
recommend the right director and key crew individuals.

- Setting the budget and schedule and oversee the day to day
planning and running of the pre-production, production and
post production.

- Overseing the creative and technical parts of the process such
as art department, casting, technical equipment, shooting
locations, etc…

- Handling the communication between all crew parties notably
between the director and client to maintain the appropriate
ratio of creativity/marketing strategy and target.

- Overseeing the post production process to make sure the work
in progress and final films’ edits are as per the advertising
agency and client’s requirements and scope.

- Producing short and experimental films.

- Organizing cultural events related to the cinema and video art
fields with number of directors and photographers.

- Implementing new ideas as in communication and web content
to maintain the production house’s creative image.

Producer à Rolling Film H.
  • Liban - Beyrouth
  • février 2006 à août 2008

- Communicating directly with regional and international
advertising agencies notably with marketing and account
managers, agency producers and creative directors to review
and develop the suggested scripts and storyboards and
recommend the right director and key crew individuals.

- Setting the budget and schedule and oversee the day to day
planning and running of the pre-production, production and
post production.

- Overseing the creative and technical parts of the process such
as art department, casting, technical equipment, shooting
locations, etc…

- Handling the communication between all crew parties notably
between the director and client to maintain the appropriate
ratio of creativity/marketing strategy and target.

- Overseeing the post production process to make sure the work
in progress and final films’ edits are as per the advertising
agency and client’s requirements and scope.

Line Producer à iMagic
  • Liban - Beyrouth
  • février 2005 à février 2007

- Handling the research, scriptwriting and oversee preproduction
and production processes.

- Setting-up technical teams for the footage recordings.

- Creating and producing segments for several entertainment and
social tv shows for different tv stations in the middle east.

- Overseeing the post production process to make sure the
creative part as well as the messages are delivered properly
through footage editing.

Story Teller & Animator à Family Care Association
  • Liban - Beyrouth
  • juin 2001 à juin 2005

- Researching, developing and delivering a diverse programme of
storytelling activity based on an intensive specialized
workshop done in association with several humanitarian
movements.

- Writing and illustrating stories for children.

- Handling storytelling sessions for children and contributing to the
development of storytelling and animation for old people.

Segment Director & Promo Producer à Phoenix Pictures International
  • Liban - Beyrouth
  • juin 2004 à février 2005

- Working on a project basis during two years which is a usual
procedure in the media field.

- Worked on re-looking the KSA Channel One television with a
team of producers and writers in order to create number of tv
shows to re-brand the television’s image. Create and
execute promotional spots for the channel’s seasonal and
weekly grid.

- Creating and directing segments for cultural and reality tv shows
for different tv stations in the Middle East.

- Handling the research and oversee pre-production, production
and post production processes.

Segment Director à Signature Productions
  • Liban - Beyrouth
  • février 2002 à février 2004

- Working on a project basis during two years which is a usual
procedure in the media field.

- Creating and directing segments for reality and political tv shows.

- Live broadcast for live prime time shows managing the live
mixer shots dealing with several cameras and operators.

- Handling the research and overseeing pre-production, production
and post production processes.

Éducation

Diplôme, Cinéma
  • à USEK
  • février 2003

Specialties & Skills

Innovation
Media Advertising
Media Communications
Creative Communication
Adobe: Photoshop, Illustrator
Audiovisual Editing: Final Cut Pro, Sony Vegas, Avid
Microsoft: Excel, Word, Powerpoint

Langues

Français
Expert
Anglais
Expert
Arabe
Expert

Formation et Diplômes

Storytelling, Diction, Animation & Theater Oriented Formation (Formation)
Institut de formation:
A Team of Specialized French Storytellers
Date de la formation:
May 2004