طوني Esper

General manager for ORAINVEST GROUP INTERMARKET

Retail, Sales and Hospitality )
* Responsible for all activities of the company including strategic planning, internal organization
, human resources, business development, growth, financial management .
* Maximizes financial performance and profit .
* Motivate and lead a high performance management team, Mentor direct reports to cultivate skills
and to increase consciousness of the interrelationship between each department in the operations
groups.
* Provide direction to a service organization that mirrors the adopted mission and core values of
the Company, provides the best customer service experience that delivers total customer
satisfaction.
* Collaborate with the management team to develop and implement plans for the operational
infrastructure of systems, processes, and personnel designed to accommodate the rapid growth
objectives of the organization.
* Responsible for capital planning and expenditures .
* Gather and analyse market & customer tends to assist in developing corporate strategy, developing
business plan and ensure its implementation, achievement of business goals and objectives .
* Represent the Company at various community activities, Meet and network regularly with Business
leaders in the community, Executes company wide marketing programs
* Establish compensation, training, short and long-term goals for the operations groups.
Notable Achievements :
* Managed 76 million us budget projects and achieved project scheduled goals.
* Knowledge in setting up hotels, Prepared and developed a resort & spa project ( royal village resort
& spa ). controlling the project from the construction phase up to the inauguration period
* Develop a joint venture business with several Franchising Operators

charge on day to day full stores operation ( 25 supermarkets and 8 wholesales stores )
* Managing and supporting to up to 1450 members of staff and motivating them towards the
achievement of optimum service delivery standards to facilitate customer satisfaction and maximum
revenue generation.
* Ensure business targets are aligned with the overall strategy of the company.
* Drive business excellence, improve sales, improve stores profitability through superior sales efforts.
* Develop framework to proactively monitor performance of each retail store .
* Identify new product offering to achieve higher revenues and profitability.
* Ensure implementation of company policies & procedures.
* Costing, Expenses, Inventory and stock loss control, profit & loss analysis.
* Marketing with market intelligence on competitor activities, Promotion planning .
* Direct preparation of departmental annual budget and review the budgets with the key people
* Improving the total stores sales turn over yearly from 325 millions Saudi riyals first year to 395
millions the second year while maintaining a high product margin .
* Increasing the total SKU ‘s (products range ) from 7000 SKU ‘s in the high size stores to a 35000
SKU’s
* Changing the recent concept of 100 % whole sales running stores to a 90 % retail stores while
maintaining a high gross profit.
* Saved SR 10 million annually by reducing fixed spending 10% and variable overhead spending 19%
through a variety of cost-improvement initiatives through better utilization of resources.

charge on day to day full store operation .
* Achieves financial objectives by preparing an annual budget, scheduling expenditures, analyzing
variances, initiating corrective actions,
* Maintains store staff job results by coaching, counseling, and disciplining employees, planning,
monitoring, and appraising job results.
* Identifies current and future customer requirements by establishing rapport with potential and actual
customers and other persons in a position to understand service requirements.
* Ensures availability of merchandise and services by approving contracts, maintaining inventories.
* Formulates pricing policies by reviewing merchandising activities, determining additional needed
sales promotion; authorizing clearance sales, studying trends.
* Markets merchandise by studying advertising, sales promotion, and display plans, analyzing
operating and financial statements for profitability ratios.
* Secures merchandise by implementing security systems and measures.
* Protects employees and customers by providing a safe and clean store environment.
* Determines marketing strategy changes by reviewing operating and financial statements and
departmental sales records.
* Optimize people productivity by manpower planning and implementation to achieve target and
maximum productivity
* Establishes and implements departmental policies, goals, objectives, and procedures, conferring with
department heads, section managers and staff members as necessary.
* Maintains professional and technical knowledge by attending educational workshops; reviewing
professional publications; establishing personal networks; participating in professional societies
* Maintain food safety and hygiene by implementing, monitoring, and conducting training to achieve
all targets.
* Take the lead in participating of the development of 2 hypermarkets project in Saida & Tripoli .

Managing & controlling all store operations .
* Maintaining a high level of customer satisfaction while ensuring achievement of sales targets and
profitability, Increased the sales turn over from 100 millions Saudi riyals to 132 millions yearly.
* Markets merchandise by studying advertising, sales promotion, and display plans, analyzing
operating and financial statements for profitability ratios.
* Develop and implements departmental policies, goals, objectives, and procedures, conferring with
department heads, section managers and staff members as necessary
* Regular feed back of customer requirements and identifying ideal product assortments and business
development opportunities, Increase the customer count from 3250 daily to an average of 5450.
* Dealing with customer service issues such as queries and complaints.
* Supervising stock inventory control, pricing, stock loss, profit & loss analysis &Budgeting planning
.
* Improving inventory turn over to 16 days period stock in hands.
* Recruiting, training, appraising and supervising staff
* Purchasing, Category Management .
* Increase the basket size from 50 Saudi riyals to 75 Saudi riyals by customer, running the highest
product margin % in the perishables depts. ( Bakery 65 %, Meat 29 %, Deli 37 %, Produce 27 % )
, reducing the shrink & Stock losses overall to 0.45 %.
* Awarded number one store manager in 2000 over all

Plan, coordinate, manage, control & execution of all activities related to the receiving, storage,
inventory movement, and shipping to meet the production requirements and delivery schedules .
* Develop and implement warehouse expansion/maintenance plans.
* Prepare annual cycle count plan for the warehouse .
* Prepare regular, timely operational reports regarding warehousing activities, expired goods&
stock control.
* Plan, manage and organize warehouse operations and determine space requirements along with
workforce requirements based on seasonal forecasts.
* Plan and implement all aspects of trucking and logistics management, and managing
transportation resources to reduce transportation costs, Ensure cost-effective warehousing and
transportation techniques.
* Ensure customer satisfaction and efficient logistics operational objectives are being
accomplished.
* Coordinate with purchasing & production on stock safety levels & informing purchasing when re-
purchase level is reached in stores or whenever needed.
* Preventing stock losses with high security measurement methods .
* Ensure maintenance, cleaning and store appearance is up to company standards.
* Follow up on receiving discrepancies, damaged goods, damage claims, and returns-to-vendor and
to ensure accuracy of inventory.
* Monitor daily progress of work orders (In & Out) to ensure that production workflow is
continuous and stays on plan including ensure proper stock rotation (FIFO

under training ( Rolled out in all departments )