Sales & Marketing Manager
Hisense International Co, LTD
Total des années d'expérience :20 years, 11 Mois
Responsible for Air Conditioner channels in Saudi Arabia for Kelon brand B2C and Hisense
brand B2B channels.
• Leading all marketing activities in the Saudi Market and managing and promoting the
complete sales operations especially focusing on all major Hypermarkets & Power Retailers
across the Kingdom.
• Lead and planned all promotions as per the marketing calendar provided by key accounts &
collaborating with the product & marketing team in order to effectively and creatively design
sales promotions for our products to enhance our sales as well as profitability.
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• Ensured shelf share of products on display in all key accounts to enhance the sales and
product visibility.
• Analyze sale report of key accounts & competitive Activity, Product offerings in terms of
features, price points and placement.
• Negotiating on event /promotion contribution with Key retailers with solid ROI on marketing
investments. Participated in key retailers leaflet and invested in potential stores to achieve
visibility range and sales.
• Developed specific plans to ensure revenue growth in all company’s products and
collaborated with top management to develop sales strategies to improve market share in all
product lines.
• Identified objectives, strategies and action plans to improve short- and long-term sales and
earnings.
• Ensured accuracy of all transactions for all accounts and timely collection of outstanding and
account reconciliation.
• Maintaining business relation with the buyer, floor manager, supervisor and sales staff.
• Motivating the merchandiser and educating them about the features and product training.
• Handling new sales leads and opportunities in addition to maintaining and strengthening our
present relationship with existing accounts.
• Resolving customer and client concerns, identifying trends and implementing solutions.
• Collaborating closely with retail & Channel partners to develop sales strategies and business
plans for the optimal positioning of brands within the stores.
• Working closely with distribution partners in formulating sales plans for partners, defining
targets and ensuring strong follow ups on achievement of those targets.
• Planning sales and product trainings for promoters and Retailer Sales Staff.
• Maintaining and publishing sales daily /monthly sales data to the senior management.
• Meeting channel partners to enhance product awareness by conducting continual events and
training programs.
• Close co-ordination between the HQ & channel partner in KSA.
• Carry out price & market surveys and provide useful information on competitor activity to the
immediate Manager.
• Prepare and submit daily sales report in a timely and detailed manner to the VP &GM.
• Liaising with after sales team to ensure that the customer service is at its best.
• Increased brand integrity and awareness by monitoring the quality of marketing content and
understanding market exposures.
Jacobs Douwe Egberts is an international coffee brand with over 260 years of reputation for excellent taste. Today our coffee & tea portfolio is available in over 100 countries around the world through iconic household names including: Jacobs, Tassimo, Moccona, Senseo, L’OR among others
• Responsible for the operations of Eastern Region- KSA & BAHRAIN.
• Promoting the company products: Coffee machines, Coffee beans and liquid.
• Maintain a high profile of public relations exercise within the competitive hotel business environment in Eastern Province, Kingdom of Saudi Arabia &Bahrain
• Brand Ambassador and built strong customer relationships by understanding the client requirements.
Established in 1999, JAHACO has the largest household appliance distribution network in Saudi
Arabia, carrying brands such as Carrier, Frigidaire, Kelvinator, Vulcan, Harmony, Smeg, Falcon and
Regent.
• Selling a company's products for Air-conditioning and Home appliance through B2B channel
• Sales target achieved $ 3M (Air Conditioning) for clinics of health through MAPA Construction.
Elie Saidy opened the first POP 84 fashion retail store in Lebanon in
1985. The Italian franchise became an instant hit with a reputation of great quality and price for all
age groups. Following the success of the first store he expanded the business by opening in Beirut,
Furn El Chebbak, Jal elDib and 6 branches in Bekaa. In the late nineties he added many new Italian
brands to the collection offered, expanding the variety and changing the store name to GMA.
• Handling direct sales teams and contribute to company growth and profitability. recruiting
and training staff, collaborating with company managers to increase sales, assigning tasks to
sales representatives, controlling expenses, implementing company policies, and monitoring
staff performance.
• Managed the sales team the stores.
• Pricing and displaying the Apparel in an appealing and fashionable manner
• of salesmen and saleswomen of 30 through the retail stores.
• Responsible for receiving merchandise for
• Daily management of stock to minimize stock loss and maximize sales.
• Achieved target for $1.5M through channel retail stores and wholesale distributors for
Apparel brands.
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