Troy كاهلر

Google Premier Partner + Local Search Online Advertising

Cloud EcoSystem Consulting Firm
- SALESFORCE GOLD ALLIANCE PARTNER
- NetSuite ERP Partner
- SAP SuccessFactors Partner

• Advise CEO and Business Development Team on All Enterprise Client Relationship & Led All Proposal/Pitch Process

• Oversee All Sales & Marketing Activities - Lead Acquisition/New Business/Networking/Marketing Campaigns
• Identify Opportunities for Campaigns, Services & Distribution Channels Through Knowledge of Market/Industry
• Track, Record & Overlook Weekly/Monthly/Quarterly Progress Reports For Personal Performance & BDM Team

• Leverage Network, Events, Strategic Partnerships to Educate & Roll-Out Marketing Strategy

• Total Ownership Over Internal Digital Strategy and Integrated Digital Marketing

• Oversee Entire Business - Marketing Communications/Digital Strategy & Execution/ Salesforce.com Implementations
• Lead Consultant on All Client Cloud Computing Salesforce.com CRM, Digital & Marketing Strategy
• Define, Manage, Implement All Digital Product/Service Campaigns - Social Media Community Expert
• Community & Lead Acquisition Expert in Social Media - Google Certified
• Control & Manage Day‐to‐Day Operations, Lead Proposal Generation, All Client Pitches, Project Roll-Outs & Campaigns

Media Communications Company

• Reported Directly to CEO, Held Strategic Leadership Over All Client Relationships
• Streamlined Org from 62 to 27 Employees (Feb - May 2013)
• Restructured Operational Processes, Implement Salesforce.com CRM & Repositioned Division Management (August 2013)
• Prospected For New Clients Via Networking Channels, Events, E-Marketing, Cold Calling
• Identified Decision Makers and Built Key Relationship Inside Customer Orgs (Meetings, Proposals & Retention)
• Presented & Consulted Latest Business Trends with C-Level Contacts (Social Media, Networking Events)
• Identified Opportunities for Campaigns, Services & Distribution Channels Through Knowledge of Market/Industry
• Track, Record & Overlook Weekly/Monthly/Quarterly Progress Reports For Personal Performance & BDM Team
• With COO, Directed All Business Strategy, Implemented All Product/Service Road Mapping, Initiatives
• Defined & Managed PR, Sales & Marketing Campaigns, Proposal Development, Pitches, Contract Negotiations
(5 Pillars of Digital Marketing - Web Development & SEO, Video, Social Media, E-Marketing & Search)
• Implemented & Managed Salesforce.com CRM, Employee Reviews, Hiring, New/Continuous Employee Training

ACHIEVEMENTS

• Managed Quarterly Team Pipeline (1.375 M), Individual Pipeline (600K) (Roll-Over Growth Target - 7%)
• Spearheaded the 'LM Digital Boot Camp' For On-Boarding Training of All Employees & New Hires.
• Created, Implemented & Led Company Wide Training & Certification Program - LMU (Local Media University)
• Closed Highest Quarterly Gross Revenue in Company (2012 - Q4 2013 - Q1, Q2, Q3, Q4)
• Established Strategic Digital Relationships with Partners (7DAYS, Salesforce.com)
• Pitched & Closed 2 Largest Deals in Company History (NOKIA MENA - 500K - Q4 & PWC ACADEMY - 279K - Q3\]

• Reported Directly to VP, Directed Client Relationships
• Responsible for All Client Relationships & New Business Development,

ACHIEVEMENTS

• Managed Client Book Offering of BPaaS to Public SME, Law Firms & NFP Organizations
• Granted Access to (TSX) Publically Traded Client Virtual Minutes, Contracts, Committee Docs
• Defined, Managed, Implemented Proprietary BPaaS CRM/All Product/Service Road Mapping & Business Initiative for ‘Suite of Digital Marketing Services’:
• Web Development Solutions (Google Adwords, SEO, PPC, Google Analytics)
• Corporate Videos, Trade Show Videos, Testimonials, Re-Usable Media
• E-Marketing Activities - Campaigns, Templates, Customer Reward Programs
• Social Media Strategies & Management (LinkedIn, Facebook, YouTube)
• AGM Strategy - Video & Print Materials (Notice & Access Annual Reports)

• Hired, Trained and Managed Acquisition Division Team of (12) Consult Hybrid BDMs
• Coordinate Strategic Tactical Objectives and Initiatives for New Product/Service Rollout with Marketing
• Defined, Managed, Implemented Product/Service Roadmap for Net New and Client Retention Customers
• Operated/Managed Salesforce.com Pipeline for Sales Team of (3.2 M) Quarterly - (Growth Target 1.2%)
• Responsible for All B2B Proposals, Pitches, Presentations & Retention Relationship with Clients
• Operate and Manage SFDC

ACHIEVEMENTS

• First in Recruiting Class with 95 percentile on University of Dell - Freshmen Final Exam
• Won, Q4-2010 Rep of Quarter - 258% of 625K Quota (1.6M)
• Won, 2010 ‘Dell’s Got Talent’ Presentation Contest - (Customer Facing)
• Landed Largest 2011 SMB Acquisition Deal of (1.2M) - VRStorm - Cloud Solution via ‘Cold Call’

• Managed 17 Operational Employees
• Developed ALL New Business Opportunities By Coordinating Promotional Events, (N-F-P Galas, TIFF, etc)
• Leveraged 100% Digital Marketing Strategy for Operation of Events (Social Media & E-Marketing Activities)
• Booked Venues/Talent, Implemented Digital Strategy and Advertising Initiatives, Control Business Forecast

ACHIEVEMENTS

• CLIENTS - Nesbitt Burns, Robert Half & Associates, Maple Leaf Sports Entertainment, Goldman-Sachs,
• Established ‘The 5th Winter Charity Fashion 8 Week Series’ (Grossed 83K - 2007, 114K 2008)
• Exceeded Goal to Raise 20K for Various Charities in the GTA - 8 Week Period for Christmas '07, '08
• Operations - 'Katwalk Wed's Fashion Shows @UltraSupperClub - Summer ’09 to Raise Funds (Cancer Research)

• Outbound B2B BlackBerry Solutions to Prospective/Existing Small-to-Medium (25-500 Employees) Clients
• Analyze Trends, KPI’s, Strategy/Tactics in Pricing, Product Marketing, Positioning, Digital Marketing Strategy
• Managed Saleforce.com Pipeline of 1M/Q, Cradle to Grave Pitch/Contract Process & Product Service Rollout
• Implementation of Blackberry Hardware Devices with C-Level Executives and IT Divisions

ACHIEVEMENTS
• Quarterly Quota $150K - 2009 Jan 1 - Mar 31 - (165K) - Monthly Quota 50K (104%, 109%, 117%)
• First Year SMB Corporate Sales Rep of the 2009 1st Quarter
• Quarterly Quota $300K - 2009 April 1 - June 31 (584K) - Monthly Quota 100K (102%, 271%, 211%)

ACHIEVEMENTS

• Consistently Grew Managed Funds and Insurance Practice by 40%, Client Base by 35% Quarterly
• Successfully Managed the Financial Portfolio’s of 13 High Profile Professional Hockey Players
• Built of Book of 3.1 Million in Active Assets Under Management in 44 months
• 560K in Annual Insurance Premium Renewals and Group Retirement Products
• Finished 3rd in Ontario For First Year Advisors in Annual Sales (8 Months)
• Won 'Top First Year Producer' in Southern, Ontario - 2004
• Sold Largest Branch Insurance Product with a Term-900K policy October 2007