Senior Director
Saudi Arabian Mining Company - Ma’aden
مجموع سنوات الخبرة :27 years, 2 أشهر
• Responsible for planning, development and implementation of all of the Organization Marketing Strategies, Marketing communications, Event Management, Corporate Communications and Public relations plans & activities.
• Develop and enhance the organization identity over all traditional, nontraditional, direct and digital communication channels
• Develop policies, procedures on short- and long-term strategies for all marketing/communications/ public relations programs and its activities.
• Develop and implement communications and media strategies that successfully deliver information and key messages to the public.
• Guarantee progress monitor, assure adherence and evaluate performance.
• Maintain a climate that attracts, retains and motivates top quality personnel including recruiting, training, supervise, support, develop, promote and guide qualified personnel.
• Directs the efforts of the marketing communication team and coordinates at the strategic and tactical levels with all stakeholders of the Organization.
Drive the implementation plans for the marketing and sales functions of the retail division including detailing and implementing the branding and Social Media marketing plans, launching new brand including, development and execution of digital marketing campaigns, managing and developing the strategic Social Network / Media plans, defining the direction and roadmap for social media channels and ensuring it's harmony with the organization strategy. Also, developing all sales support activities & processes including cross channel fulfillment, creation of sales MIS and reports (feeding into both performance assessment and sales effectiveness tracking).
Set marketing strategy
Brand positioning & strategic brand development
Services pricing
PR & communication plans.
Responsible for research, retention & loyalty.
-Manage & follow up all business activates to achieve the target revenues US$6.9 billions, and market share 67%
-Manage Service, Customers, Roaming, Development, Communication, & Strategies
-Manage service lifecycle, revenues and profitability
-Conduct adequate training and knowledge transfer, through presentations, workshops, etc.
-Communication, PR, Crises Management, and all necessary material and information to create awareness.
-Coordinate and support pricing plans
-Manage services commercial launch and support Marketing Communication
-Marketing strategies plans and prepare all related documents (Product/Service Description, Market benchmark and all Requirements...etc) and create new products / services project plan.
-Project management, create products and services, analyzing post launch products/services statistics e.g. recharging patterns, develop and implement customer satisfaction.
-Content Partners Relationship: responsible for all content and service providers’ arrangements and requirements to deliver all VAS, and new interactive services to STC customers.
Responsible for developing and implementing the marketing plan and go-to-market strategies. Manage the development and launch of the new and advanced GSM & 3G value-added services.
Set the marketing strategies of the largest ISP business in KSA & develop the company marketing framework.
Participate in establishing the business plan of the ISP and the portal of Naseej.com. Develop the marketing plans to achieve the main objectives of the company.