Tughreed Adil

My Role as Marketing Manager at Palma Holding is to oversee marketing communication, Public Relation, Marketing Campaigns (Print, Outdoors & Online), Digital Marketing, and Brand & Identity Development of Projects. It includes design and production of print materials with direct response needed for broadcast campaigns.in line with the need to keep the brand in front of the target audience. Managing press relations, speaking engagements, special events, Project launch and community outreach activities. Website maintenance & management of social media platform is one of the key roles. Managing and leading the digital marketing for the group and to ensure we meet market standards. Supervising staff of professionals & serving as internal consultant to our core business units within the Palma holding. Often preparing business proposals to pitch new projects.
Executed the successful launch of a luxury and boutique Project Called “Serenia Residences - The Palm” where all marketing was leaded under my supervision.

Marketing Plan & Budget:
 Designing & Planning and administering the firm’s annual marketing operational budget and MARCOM plan for all business units.
 Developing marketing strategy based on knowledge of establishment policy, nature of market, copyrights and royalty requirements to cost & markup factors.
 Involved in strategic planning of client presentation, proposals, develop and deliver creative presentations where appropriate.
 Oversee corporate communication (internal & External) and running day to day activity with PR & Media Agency.
 Develop and administer marketing database which includes client prospect information & mailing list applications.
 Responsible for staffing and hiring decisions with in marketing department, build and develop marketing team which is competent and dedicated.
Digital Marketing:
Managing social media platforms from concept to delivery with strategic planning and generating content in line with the proposed digital media strategy. Monitoring and analyzing campaigns through media monitoring tools to provide insights and recommendations to CEO.
 Maximize growth and reach by developing and implementing integrated social media marketing strategies.
 Acquire new customers through social media campaigns with specific call to actions and measurable results
 Increase online visibility, website traffic, and lead generation, through Search Engine Marketing (SEM) campaigns
 Key liaison with external agencies and partners, for both media planning and creative briefs.
 Managing the creative material for digital advertising and coordination of website and online marketing executions
Brand Management:
Revamped brand identity at Palma holding with coordination of Palma team, since than monitoring market trends and marketing activities and advertising to ensure the right message is being delivered with respective call to action. Working closely with marketing team and creative agencies to ensure consistent branding, the designs & messages meet the company brand and regulatory guidelines. Continue to develop brands for new projects when required.

Strategic Marketing & Exhibitions (SME) - Dubai, UAE (November 2012 to Present)
In SME I am responsible for Marketing Department and taking the core activities to a different level by utilizing my expertise of Marcoms and Branding Procedures. My responsibilities include

Branding & Marcoms:
 Developing general marketing & branding plan for organization and other sister companies using marketing mix.
 Producing results within given marketing budget in general and respectively for each show by utilizing appropriate marketing channels.
 Developing Brand Identity for following
 Annual Investment Meeting 2013 Dubai, UAE
 International Property Show 2013 Dubai, UAE
 Wood Show 2013 Dubai, UAE

Media Planning, Partnership & Press Media:
 Monitoring Media, Advertisements, Press Release, Articles and interviews of each show.
 Establishing, Managing & negotiating media deals with relevant organizations to gain maximum exposure.
 Choosing, Buying and placing advertisements.
 Coordinating with PR agency to get the desired results in press media.
 Leading, Managing and Briefing Internal copywriters for content development.

Marketing Collaterals - Design & development:
 Leading and Managing Graphic Design Department, working closely with web Developer and Graphic Designer to brief them for online and offline marketing collaterals and to get the desired output.
 Responsible for website conceptualizing, developing and implementation and to keep watch on continuous updates as required.
 Producing all marketing collaterals from scratch, it includes brochures, advertisements, banners, visitor promotional campaigns and Eblast.

Brand Identity:
 Maintaining a consistent look and feel throughout all branding properties of CCG (17 Companies).
 Ensuring all content is on-brand, consistent in terms of style, quality, and tone of voice, and optimized for all channels of content including online, social media, email, print, and in-person
 Updating Listings online and print media (web, magazines, newspaper, directory).
Content Development:
 Formulating the contents of marketing mix.
 Gathering, writing, and proof reading contents for marketing literatures, websites, catalogues, Presentations, Press Releases, Advertorials, Advertisements, Articles and Posters.
Websites:
 Working with a cross-departmental team, to gather and develop the master content for all web properties.
 Providing web related updates, including, but not limited to News alerts, event announcement, press release, technology launch and other changes as required.
Press Release:
 Supervising the work of external writers and content providers, holding them to best practices in grammar, messaging, writing, and style.
 Coordination with PR Agency to leverage the CCG brands.
Design Projects:
 Heading design, print and E-media within the group, gathering and proof reading contents Advertorials, Advertisements, Posters, Exhibition stand designs with coordination of internal designer for final printout.
Procurement (Under Marketing):
 Meeting with vendors/ Suppliers to discuss the development and specifications for products.
 Evaluating material for accuracy and optimum quality.(Issuing Final Approval after evaluation)
 Reviewing and approving purchase order (PO) for marketing material.
 Coordinating and following up with purchase department till delivery received.