Managing Partner
Peppers & Rogers Group
Total years of experience :20 years, 2 Months
Managing top management relationship building across key banks and insurance companies
Strategy, CRM, Product & Channel Development, Economic Research and Bancassurance
• Responsible for the Strategy, CRM, Product & Channel Development, Economic Research and Bancassurance functions
• Responsible for identifying, developing, prioritizing and implementing the right business strategies at
Responsible for the performance of retail banking business line in the whole NBG International region covering Romania,
Responsible for strategy development and all marketing activities of retail banking business line at Finansbank
• Responsible for managing all retail banking products across all customer segments such as mass, upper-mass and affluent
• Responsible for managing credit card business and increased outstanding balance market share from 6% to 10% in 2 years
• Managed all consumer finance business covering mortgages, consumer loans, overdrafts and auto loans
• Managed all investment products and developed a new loyalty program called “Clubfinans” for affluent segment
• Coordinated all efforts to set-up small business banking
• Managed an annual marketing communication budget of 30 mio usd representing more than 50% of banks total
• Responsible for retail banking P&L generating a net profit of more than 100 mio usd per year
• Responsible for a team of 40+ managers and specialists at Headquarter
Group Head of Retail
Lead and coordinated all efforts to set-up the right retail banking organization and infrastructure at Finansbank
• Developed and implemented the retail banking strategy as the only group head in the team
• Managed all sales & marketing activities across all product and segment groups at retail banking
• Managed a marketing communication budget of more than 20 mio usd per year
• Responsible for retail banking P&L generating a net profit of more than 70 mio usd per year
S&P 500 and
and leading business analyst for Capital One’s bundled “credit card &cellular phone” program with more
than $10mio annual marketing budget
• Developed and implemented a structured cross-sell marketing program across various channels
• Product manager and lead analyst for marketing “additional line” programs on existing customer base
• Developed and implemented a proactive retention strategy to decrease attrition rates
Marketing & Analysis Department
Created and maintained statistical forecasting models to forecast customer behavior and key performance indicators like
account attrition, customer risk, and response rates to different marketing programs in US credit card business line
• Gathered and analyzed data to support key decisions on profitability improvements within areas like customer service,
collections, integrated call centers, account acquisition and account management
• Analyzed Capital One’s revenue generating policies regarding fee waivers, cross-sell activities, and balance transfers, and
supported senior management to make key decisions on profitability improvement and expense management strategies
• Analyzed main reasons behind incoming customer service calls and implemented a strategy to mitigate calls
courses and projects: Information Based Marketing Management; Management of Change, Innovation, and Technology; Information Based Financial Management; Performance and Quality Measurement; Management of Information Systems; Advanced Corporate Finance; Advanced Engineering Economy; Decision Support Systems
courses and projects: Operations Research, Engineering Economy, Mathematical Modeling and Applied Statistics, Feasibility Analysis, Corporate Finance and Accounting, Production Planning