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Turki Al-Arefe, Change Management & Communications Specialist

Turki Al-Arefe

Change Management & Communications Specialist·Saudi Basic Industries Corporation - Sabic

Saudi Arabia

Bachelor's degree, Communication And Public Relations

Work experience

Total years of experience: 7 years, 2 months

Change Management & Communications Specialist

August 2023 - Present

Saudi Basic Industries Corporation - Sabic

Riyadh, Saudi Arabia

August 2023 - Present

- Spearheaded planning and execution of major corporate events, including:
- Strategic Business Units Inauguration
- Riyadh Global Digitalization Social Gathering - Multiple AI awareness workshops
- MEA DataThon
- Managed communication strategies, ensuring clear messaging across all channels
- Utilized ADKAR model for successful change management planning and execution
- Coordinated cross-departmental eorts to ensure seamless event delivery

Company industry:
Petrochemicals & Refined Petroleum Products Manufacture
Job role:
Marketing and PR

Digital Marketing & Communications Specialist

February 2021 - Present

THREE ARTS

Riyadh, Saudi Arabia

February 2021 - Present

Stakeholders Management
Media Buying
SEO
SEM
Analytics Reports

Company industry:
Market Research
Job role:
Marketing and PR

Media Liaison Officer

September 2020 - December 2020

G20 Secretariat

Riyadh, Saudi Arabia

September 2020 - December 2020

Orchestrated media coverage for a high-level delegation at KAPSARC (King Abdullah Petroleum Studies and Research Center), sponsored by His Royal Highness, the Minister of Energy
- Led a team of 25 ocers to execute the G20 summit event Dinner in Ad Diriyah
- Coordinated media activities, ensuring smooth operations and timely information dissemination

Company industry:
1334
Job role:
Management

Public Relations Intern

December 2019 - April 2020

King Abdulaziz Center For National Dialogue

Riyadh, Saudi Arabia

December 2019 - April 2020

Managed an official visit from US Congress members
leading the Sculpture symposium event with more than +50 participants from across the KSA

Company industry:
Scientific Research & Development
Job role:
Marketing and PR

Events Coordinator

October 2018 - October 2019

Rodyan Media Group

Riyadh, Saudi Arabia

October 2018 - October 2019

- Coordinated logistics for over 10 successful events, achieving a 95% success rate in event execution
- Managed audio-visual equipment, transportation, displays, and other event needs
- Collaborated with sponsors and organizing committees to plan event scope, format, and budgets
- Oversaw event billing and payment processes, ensuring accuracy and timely approvals

Company industry:
Media Production
Job role:
Management

Education

Kind Saud University

February 2020

February 2020

Bachelor's degree, Communication And Public Relations

Saudi Arabia

GPA (point): 4.07 out of 5

GPA (point): 4.07 out of 5

KSU Media Club KSU Marketing Club Surveys in the mega projects in KSA
View attachment

Skills

Media Design
Expert
Media Design
Expert
Mass Communication
Expert
Mass Communication
Expert
Major Events
Expert
Major Events
Expert
Business Solutions
Expert
Business Solutions
Expert
Google Analytics
Expert
Google Analytics
Expert
Office 365
Intermediate
Office 365
Intermediate
Genraitve AI
Intermediate
Genraitve AI
Intermediate
SEO
Intermediate
SEO
Intermediate
SEM
Intermediate
SEM
Intermediate
PowerPoint
Expert
PowerPoint
Expert
Problem Solving
Intermediate
Problem Solving
Intermediate

Languages

Arabic
Native Speaker
English
Expert

Training and Certifications

Certifications
Digital Marketing NANODEGREE

Hobbies

  • Tech Competitions
    Top 20 Project during GAIA Hackathon