امينة خالد

• Collaborated with a videographer/photographer to create high-quality visual content.
• Managed social media for the salon, building its online presence from the ground up.
• Developed and implemented a content creation strategy, including recruiting models for
promotional campaigns.
• Handled print media materials to enhance local visibility.
• Conducted influencer research to identify potential collaborators for increased brand
awareness.
• Designed and executed a comprehensive marketing strategy to establish the salon in the
market.

• Managed Instagram account for one month, building momentum for the December 28th
event.
◦ Content Creation: Filmed, edited, and published videos, while developing a detailed content
calendar.
• Copywriting: Crafted scripts and captions for video content to drive engagement.
Results Achieved:
1.Views reached: 1.7M
2.Interactions: 56.1K
3.New Followers: 2, 944
4.Content Shared: 133
• Executed paid ads to boost awareness and event visibility.
• Worked collaboratively with a dedicated team to ensure seamless content production.

• Managed Instagram account for the event over 3 days, driving significant growth and
engagement.
• Live Content Creation: Posted live reels, stories, and user-generated content (UGC) for
comprehensive event coverage.
Key Metrics Achieved:
1.Accounts reached: +97.1%
2.Accounts engaged: +206.5%
3.Total followers: +16.0%
4.Total message contacts: +204.9%
• Collaborated with a 10-person production team to deliver high-quality media and social
content.

Managed and grew social media accounts, increasing reach and followers by +81.6%.
Created and edited social media posts, videos, and graphics.
Collaborated with all departments to ensure cohesive brand representation.
Designed and distributed marketing materials like brochures and flyers.
Coordinated offline marketing activities with local events and facilities.
Analyzed KPIs and Google Analytics to measure marketing campaign effectiveness.

Assisted with questions at reception, filling applications for new students.
Learned Life skills, degree audits, add/drop, and letter registration
Registered & supported expected graduation letter
Applied students for a make-up exam & checked for graduation clearance
Prepared Re-admission & Re-enrollment
Applied for grad online & withheld their ability to register for further semesters
ID card software usage and scanner usage
Created a Video for the first female school tournament.
Content creation for social media with Malik (innovation center shooting vid).
Created a barcode that had advisors office directions.
Analyzed monthly social media report for January with Malik

Created a marketing research survey for a Christmas tree event
Produced videos and content for the Christmas event & blood donation campaign
Participated in analyzing social media tools such as the meta business suite
Helped organize the Christmas tree event

Increased Instagram followers by +8.9% in 1 week
Engaged accounts rose to +313%
Produced a video for their new opening branch
Enhanced and Edited their Google business profile
Expanded Instagram reel views from 184 to 379

Created content for social media
Increased Instagram reel views from 400 to 1, 700
Developed a plan to enhance the user experience for Instagram
Initiated a campaign for their new opening restaurant

Created a campaign for their number called Dear Health
Generated content for 71 pharmacy social media platforms
Calculated engagement and analyzed social media insights
Utilized marketing budget efficiently