Chief Operating Officer - Group
Nawata Group of companies
Total years of experience :19 years, 5 Months
Direct responsibility for the group Revenue and profitability Targets.
Look for new business lines for the group, Locally as well as Internationally
Negotiating with suppliers in India/China/Dubai for raw materials and prices
Negotiating with Banks for new credit lines for the Import requirements of raw materials/Lubricants requirements of the different group companies.
Ensuring proper financial discipline is practiced in the group companies.
Ensuring KPI’s are set for each group company, evaluation on a regular, and motivate staff for optimum productivity
Direct reporting to the Deputy Chairman on all operational and to the board on strategic matters
Overseeing the ongoing business operations of the TV and Radio channels and reporting to the Chairman.
Ensuring proper journalistic ethical media practices and standards are practiced.
Planning and executing the Marketing plans for each Station to ensure building a loyal Listener base.
Monitor competitor activities and strategize new programmes and content with the Programming Division to garner a wider audience.
Training salespersons to analyze the client’s advertising needs and proposing creative concepts to cater to them
Training salespersons to sell airtime scientifically using published LMRB research data to Advertising Agencies and clients
Scheduling the efficient and collaborative running of all supporting departments such as HR, IT, and noting their contribution to the achievement of the overall Channel Objectives
Maintain good PR with agency heads and marketing decision makers
Managed new channels of sales including Database Marketing, Online channels, Bancassurance, and Micro Insurance
Generated information through consumer and competitor research and provided monthly dashboard and quarterly reports to the board
Preparation of the annual Marketing Plan and the Budget
Draw up a detailed monthly activity plan and ensure implementation and follow-up.
Take an active part in new product development and develop launch events for Salesforce.
Work very closely with the Advertising agencies for creatives when launching new campaigns.
Strategize the CSR activities and ensure it is implemented and monitored.
Visiting branches regularly and assisting the sales force by providing knowledge and training to improve sales.
Managed the Liability Portfolio and the Asset Brands of the Bank
Giving strategic advice and guidance to the Brand Manager’s team
Managed the Bancassurance Sales Operation comprised of 75 sales staff
Directed the Publicity and Promotions Division including the mobile banking units
Providing the marketing direction for credit card operations
Administering Branch Sales
Managing the Bank’s corporate brand image through corporate communications and PR initiatives
Established annual sales targets in the corporate, state, and retail sectors.
Recruited, trained, and motivated salespersons to achieve their personal goals
Strategizing on air, station, and street promotions
Executed the international Marketing campaigns locally by liaising with advertising agencies
Developed loyalty schemes, local promotions, market research and public relations activities