Project/business development Manager
N&S International
Total years of experience :8 years, 4 Months
• Organization: N&S International.
• Tenure: 15 July 2012 till date.
Designation Project Manager
RESPONSIBILITIES
In charge of business development and responsible for generating new business.
Overseeing smooth handling of on ground execution for active projects.
Conducted focus groups and other market research, gleaning insights into consumer behavior and preferences to ensure accurate targeting of advertising campaigns.
Vendor negotiation and development of cost structure for projects. Meeting given targets by clients in all promotional and sales campaigns.
Handled challenging account known for "agency hopping" and last-minute changes. Effectively managed expectations and avoided scope creep.
KEY ACHIEVMENTS
I have used my understanding of brands to manage consistent execution to the highest standards and enhanced sales through understanding of effective store design, layout and customer profiles aligned to campaigns or promotions in multiple brand launches.
Spearheaded execution of all campaigns and derived seasonal sales by implementing strategic & tactical plans for attractive festive promotion campaigns through effective 360 degree marketing in conjunction with operations and visual merchandising teams.
In charge of business development and responsible for generating new business.
Overseeing smooth handling of on ground execution for active projects.
Conducted focus groups and other market research, gleaning insights into consumer behavior and preferences to ensure accurate targeting of advertising campaigns.
Vendor negotiation and development of cost structure for projects. Meeting given targets by clients in all promotional and sales campaigns.
Handled challenging account known for “agency hopping” and last-minute changes. Effectively managed expectations and avoided scope creep.
I have used my understanding of brands to manage consistent execution to the highest standards and enhanced sales through understanding of effective store design, layout and customer profiles aligned to campaigns or promotions in multiple brand launches.
Spearheaded execution of all campaigns and derived seasonal sales by implementing strategic & tactical plans for attractive festive promotion campaigns through effective 360 degree marketing in conjunction with operations and visual merchandising teams.
• Organization: Brand. Activate (PVT) LTD, Karachi, Pakistan.
• Tenure: 1 March 2011 till 4 July 2012.
• Designation: Project Manager, Client services & Operations
Department.
RESPONSIBILITIES
I oversee all aspects of Advertising, PR, Events and Media in addition to the brand strategy plans, campaign executions and spear heading the creative, media and client service teams for L'Oreal.
Visiting on site locations and supervising daily activities as per agreed SOP's with clients.
CLIENTS & CAMPAIGNS HANDLED
Nokia Pakistan, L'Oreal, UFONE, Warid Telecom, Samsung & National Foods.
• Organization: Interflow Group (Ogilvy & Actions)
• Tenure: 29 august 2008 till 22 Feb 2011
Designation: Assistant Manager Client Services,
RESPONSIBILITIES
Manage six of the agency's largest accounts, serving as the primary liaison between agency staff, client marketing teams and outsourced vendors. Define client requirements and project parameters and guide teams in the development and delivery of campaign strategy and multimedia collateral.
Adhere to budgets, oversee account billing and communicate updates to client teams. Played a lead role on pitches to current and prospective accounts, delivering presentations that won new and increased existing business to drive multimillion-dollar revenue growth.
Grew portfolio of accounts to generate nearly 20 percent of agency's revenues in 2010. Maintained ongoing communications with all accounts and fostered loyal, lasting relationships.
• Organization: Ensign Communiqué (Shaheen foundation)
• Tenure: 6 July 2006 till 22 Aug 2007
• Designation: Trainer / Floor manager for UK
Floor, Coaching new agents on UK culture and soft skills for outsourcing, motivating and Managing team to achieve the requirements of the campaign supervising agent. Maintaining a cohesive & cooperative work environment through team building.
• Organization: AMZ Access (AMZ venture Group)
• Tenure: 6 Jan 2005 tell 4 Dec 2005
• Designation: Team leader for UK campaign
• BBA from Brooklyn Park University, Washington DC. • Intermediate from Sindh Board, Karachi. • Matriculation from Sindh Board, Karachi.