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Shafiq ul Umar, Product UX Designer

Shafiq ul Umar

Product UX Designer·Token 13 Software L. L.C

Pakistan

Bachelor's degree, Software Engineering

Work experience

Total years of experience: 5 years, 8 months

Product UX Designer

August 2025 - February 2026

Token 13 Software L. L.C

Dubai, United Arab Emirates

August 2025 - February 2026

Led end-to-end UI/ UX design of a multi-chain crypto wallet, including research, user flows, wireframing, and
high-fidelity prototyping.
Applied AI-driven insights, machine learning-based user behavior analysis, and predictive UX modeling to
optimize usability and security.
Used generative AI tools for design ideation, rapid prototyping, and workflow automation.
Implemented AI-powered usability testing, personalization patterns, and intel ligent decision flows to
enhance user engagement.
Collaborated closely with developers to deliver a secure, scalable, and intuitive digital asset management
experience.
Company industry:
Financial Services

Product Designer

January 2023 - January 2025

Cedar Financial

Lahore, Pakistan

January 2023 - January 2025

Designed user-friendly UI/ UX for web and SaaS, including B2C SaaS website interfaces.
Conducted user research, journey mapping, and usability testing to inform design decisions.
Collaborated with cross-functional teams to create consistent and scalable design system components.
Iterated and refined designs based on data-driven insights and AI-powered user behavior analysis.
Company industry:
Financial Services

CRO UI/UX Designer

January 2022 - January 2025

ConversionWise

Birmingham, United Kingdom •Remote

January 2022 - January 2025

Designed conversion-focused UI/ UX for DTC brand websites, creating user-friendly, high-performing
interfaces.
Conducted A/B testing, CRO optimization, and data-driven UX analysis to improve engagement and
conversion rates.
Leveraged AI-driven insights, predictive analytics, and machine learning-based user behavior analysis to
inform design decisions.
Used generative AI tools for rapid prototyping, design ideation, and workflow automation.
Company industry:
Internet & E-commerce

UI/UX Designer

January 2021 - December 2021

AlphaSquad

Islamabad, Pakistan

January 2021 - December 2021

Designed user-friendly UI/ UX and prototypes for web /mobile apps, including B2C brand websites.
Conducted user research, testing, and feedback analysis to refine designs.
Collaborated with developers to deliver functional, scalable, and engaging interfaces.
Applied AI-driven insights and predictive UX modeling to optimize workflows.
Company industry:
Software Development

UI/UX Design Intern

January 2020 - January 2021

RightBiz

Gujranwala, Pakistan •Remote

January 2020 - January 2021

Completed an internship at RightBiz, contributing to UI/UX design projects for web and mobile platforms.
Assisted in user research, wireframing, and prototyping, helping improve usability and visual consistency.
Collaborated with the design team to create intuitive interfaces and support the development of scalable
design systems.
Gained hands-on experience in design workflows, user testing, and cross-team col laboration.
Company industry:
Real Estate
Job role:
Design, Creative, and Arts

Education

COMSATS University Islamabad

August 2021

August 2021

Bachelor's degree, Software Engineering

Pakistan

GPA (point): 2.47 out of 4

GPA (point): 2.47 out of 4

I have Bachelors in Software Engineering.

Skills

User Interface
Expert
User Interface
Expert
User Experience Design
Expert
User Experience Design
Expert
BRANDING
Intermediate
BRANDING
Intermediate
HUMAN CENTERED DESIGN
Intermediate
HUMAN CENTERED DESIGN
Intermediate
INTERACTION DESIGN
Intermediate
INTERACTION DESIGN
Intermediate
LANDING PAGE OPTIMIZATION
Intermediate
LANDING PAGE OPTIMIZATION
Intermediate
MOBILE UI DESIGN
Intermediate
MOBILE UI DESIGN
Intermediate
MOCKUP
Intermediate
MOCKUP
Intermediate
PRODUCT DESIGN
Intermediate
PRODUCT DESIGN
Intermediate
RESEARCH
Intermediate
RESEARCH
Intermediate
USER EXPERIENCE UX
Intermediate
USER EXPERIENCE UX
Intermediate
USER EXPERIENCE UX DESIGN
Intermediate
USER EXPERIENCE UX DESIGN
Intermediate
A B TESTING
Intermediate
A B TESTING
Intermediate
BANKING
Intermediate
BANKING
Intermediate
CONVERSATIONAL AI
Intermediate
CONVERSATIONAL AI
Intermediate
FINANCIAL TECHNOLOGY FINTECH
Intermediate
FINANCIAL TECHNOLOGY FINTECH
Intermediate
GRAPHIC DESIGN
Intermediate
GRAPHIC DESIGN
Intermediate
REAL ESTATE
Intermediate
REAL ESTATE
Intermediate
USER INTERFACE UI DESIGN
Intermediate
USER INTERFACE UI DESIGN
Intermediate
USER RESEARCH
Intermediate
USER RESEARCH
Intermediate

Social profiles

Personal Website
Personal Website
linktr.ee/shafiq.ul.umar.007

Languages

English

Intermediate

Urdu

Beginner

Hobbies and interests

Cricket

I was awarded as a Best Batsmen in my School and College. I was Captain of my University Cricket Team.