Umar Raina, Zonal Manager

Umar Raina

Zonal Manager

LAVA International

Location
India - Delhi
Education
Master's degree, Marketing
Experience
10 years, 2 Months

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Work Experience

Total years of experience :10 years, 2 Months

Zonal Manager at LAVA International
  • India
  • My current job since May 2016

•Leading team of 15 incumbents (Distribution Managers and Area Retail Officers) for given geography.
•Empower & engage team members through appraisals & skill building.
•Facilitate recruitment, on boarding & mentoring.
•Training & coaching team (Distribution & Retail) on processes, policies & soft skills
•Empower teams to facilitate business through periodic RCA & action planning
•Create distribution strategy and blue print for respective geography.
•Partner life cycle management: on boarding, performance evaluation & improvement.
•Ensure optimum outlet extraction through market inputs.
•Deploy LRE/promoters/IBO's
•Ensure availability and visibility (BTL).
•Process and data Orientation
•Strong analytical skills to define & direct operations

Assistant Manager Sales at Godfrey Phillips India Limited
  • India
  • March 2014 to May 2016

• To implement and co-ordinate all the sales related activities and guide the front liners so as to ensure target
Achievement
• Sales target achievement and building relations in Designated Territory.
• Manage the retail market, dealer market and the merchandising
• Motivating and Building strong relationship with Channel Partners
• Responsible for my territory and the main measures are the sales target, Distribution, Range selling, Call &Strike rates. coverage, market share, ROI & the performance by the channel partners etc
• Responsible for the timely submission of reports and data to the superiors.

Education

Master's degree, Marketing
  • at Lovely Professional University
  • November 2014

Masters of business administration in Marketing and finance

Specialties & Skills

Business Development
Distributions
Channel Marketing
Team Handling
Digital Marketing
Microsoft Office (2000-2013)
Channel Sales
Distribution
Sales manager
team management

Languages

English
Expert
Hindi
Expert
Urdu
Intermediate

Training and Certifications

Conflict resolution (Training)
Training Institute:
GPIL
Date Attended:
December 2014
Duration:
15 hours
Stock Mind (Certificate)
Date Attended:
December 2012
Valid Until:
January 9999
• MCHT-A+ (Masters in Computer Hardware Technology & Communications + Networking) (Certificate)
Date Attended:
April 2011
Valid Until:
January 9999
Certificate of excellence by GPIL (Certificate)
Date Attended:
October 2014
Valid Until:
January 9999