Sale Business Development Executive
Dubai Refreshment Pjsc
Total years of experience :10 years, 4 Months
· Managed a portfolio of F&B brands including Pepsi, 7up, Mirinda, Mountain
Dew, Shani, Lipton ice tea, Aquafina, Gatorade, Rock star energy drink, and
Teisseire in the Traditional Trade.
· Proactively identified and capitalized on business opportunities, providing
actionable recommendations.
· Consistently met and exceeded sales targets in the assigned territory.
· Handled a diverse range of customers including Eatery (restaurants),
Grocery/Supermarkets, Discount Centers, and wholesale.
· Successfully increased customer activation from 50% to 90% among nonbuying customers.
· Achieved a remarkable SDO (Coke to Pepsi Conversion) rate of 102%
throughout the year.
· Demonstrated outstanding business development performance, with volume
and customer acquisition exceeding 100% in the area.
· Managed the off shelf deals of required brands with customers.
· Managed new and renewed business agreements and secured volume
support plans from sales managers for deployment activities.
· Led and supervised a team of 6 members in the assigned area.
· Initiated order load requests from SAP for Van Salesmen.
. Took responsibility for opening and closing credit limits for customers.
Administered direct discounts, trade offers, and volume support for
customers.
Make plan for the liquidation of slow-moving items and executed
successfully.
Generated sales forecast reports by SKU/Brand to assess customer
performance and implement appropriate strategies.
Provided daily market visit reports and monthly market achievement
reports to the sales manager.
Taking care of the sales with focus on achieving monthly sale target. Handling Coops and Supermarket in a field oriented environment. Deployment of all Non Food Brands of Procter & Gamble, Clorox, Duracell and Selpak Tissue. Taking care of Business Development Agreements. Taking care of Clients Spinneys Super Market Aswaaq Union Cooperative society Carrefour Hyper Market Emirates Cooperative society LULU Hyper Market Leading a team of 16 merchandisers in order to achieve the desired in-store fundamentals results. Weekly meeting with merchandisers regarding their performance, Company Growth and distribution. Handling all type of promotion activities in the Stores. Reporting competitor analysis report to brand managers. Targets Spot business building opportunities at the customer and recommend these to the management in order to address them and build the business further. Building & maintaining strong customer relation to facilitate collaboration and the achievement of desired business result and joint work. Maintaining the desired in-store fundamental results. Communicate internally any event taken by customer/competitors which can have an impact on our business in order to take required action. Timely submit all the required reports and presentation assigned by the Sale Manager. Ensuring that all booked orders get delivered on time and investigates on all undelivered orders.
May 2013
Identify new potential clients by selling Printing Items and corporate gifts
items
Outdoor sale.
Maintain and developing relationships with existing customers in person
and via telephone calls, door to door sale and emails
Coordinate with suppliers to check the progress of existing orders
Make accurate, rapid cost calculations and providing customers with
quotations
COMSATS Institute of Information Technology, Pakistan MBA (2012) Majors: Marketing
University of South Asia, Pakistan BBA (Hon's) (2009)
