Umer Baig

• Execute on-page and off-page SEO strategies across multiple client websites, driving consistent organic
traffic growth through keyword clustering, title tag restructuring, and targeted link acquisition campaigns.
• Run monthly technical SEO audits using Screaming Frog and Google Search Console, resolving crawl
errors, flattening redirect chains, and deploying JSON-LD schema markup to maintain strong Core Web
Vitals scores across all client accounts.
• Manage social media campaigns across multiple platforms for B2B and B2C clients, growing combined
follower counts within 60 days through platform-specific content calendars and targeted audience
engagement strategies.
• Conduct keyword research and SERP competitor analysis using SEMrush across client campaigns,
identifying high-intent keyword opportunities and mapping them to content briefs that drive consistent page-1
ranking improvements.
• Coordinate with content writers and WordPress developers to implement internal linking architecture, H1/H2
hierarchy optimization, and Core Web Vitals fixes, reducing recommendation-to-implementation turnaround
across all active accounts.

• Optimized title tags, meta descriptions, H1/H2 structures, and internal linking architecture for 10+ client
websites in WordPress and Shopify, improving GSC click-through rates within weeks of implementation.
• Executed link acquisition outreach campaigns, securing quality referring domains and contributing to
measurable Domain Authority growth across client sites over 3 months.
• Performed technical SEO audits using Screaming Frog and Google Search Console for multiple client sites,
identifying critical issues across crawl errors, broken links, and missing meta elements, and presenting
structured audit reports to senior team members.

• Directed operations for a 100+ member IEEE CS chapter as second-ranking officer, overseeing annual
events, chapter governance, and inter-chapter communications across regional institutions.
• Organized industry networking events and technical workshops, connecting students with industry
professionals and growing chapter event attendance year-over-year.

• Coordinated logistics and participant engagement for SEE Pakistan 2024, a national multi-university
competition with 300+ attendees, managing on-site coordination and inter-institutional communications
across participating universities.

• Led a 6-person design team producing all visual branding and promotional content for 8+ IEEE events
throughout the academic year, delivering all assets on time and within budget.
• Launched organic social media campaigns for each event cycle, growing registrations by 20% year-over-year
through platform-specific content scheduling and audience targeting on Facebook and Instagram.

• Managed full-cycle bookkeeping, accounts payable/receivable, and monthly financial reporting for a mid
sized housing society, maintaining complete financial records and delivering zero-error reconciliation reports
across a 12-month tenure.