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Umme Hani Khan , Marketing Strategy & Paid Social Media Manager

Umme Hani Khan

Marketing Strategy & Paid Social Media Manager·Freelance / Private Clients

Pakistan

Bachelor's degree, Business Administration

Work experience

Total years of experience: 9 years, 2 months

Marketing Strategy & Paid Social Media Manager

November 2025 - February 2026

Freelance / Private Clients

Boiling Spring Lakes, United States •Remote

November 2025 - February 2026

• Built content calendars and marketing strategies aligned with client growth goals.
Company industry:
Training & Education Center

Freelance Lead Generation Specialist

May 2025 - November 2025

Private Client (SaaS)

London, United Kingdom •Remote

May 2025 - November 2025

• Generated consistent qualified leads with detailed performance reporting.
Company industry:
Advertising
Job role:
Marketing and PR

Senior Performance Marketing Consultant

October 2024 - May 2025

Nexora Agency (Remote – UK/US Clients)

Cardiff, United Kingdom •Remote

October 2024 - May 2025

• Collaborated with web and creative teams to boost landing page conversion rates by
30%.
Company industry:
Marketing

marketing manager

January 2023 - December 2024

local marketing Inc

The Dalles, United States •Remote

January 2023 - December 2024

• Designed and executed integrated sales and marketing strategies to boost brand visibility and client acquisition.
• Led and trained a high-performing sales team in CRM utilization, prospecting, and closing techniques.
• Conducted in-depth market analysis to identify emerging opportunities and adjust strategies proactively.
• Strengthened customer relationships, optimizing the sales funnel to maximize conversion rates.
Company industry:
Marketing
Job role:
Sales

social media content manager

January 2024 - September 2024

Smallcakes

Idaho, United States

January 2024 - September 2024

• Curated and managed digital content across social media platforms, enhancing online brand presence.
• Designed and implemented SEO-driven marketing campaigns to improve web traffic and customer acquisition.
• Analyzed audience insights to refine content strategies and boost engagement and retention.
Company industry:
Food & Beverage Production
Job role:
Marketing and PR

Marketing & Growth Manager

January 2024 - September 2024

Smallcakes – Gourmet Cupcakes & Creamery

Maryland, United States •Remote

January 2024 - September 2024

• Oversaw paid ads, influencer campaigns, and social media strategy.
Company industry:
Marketing
Job role:
Marketing and PR

sales manager

January 2019 - December 2023

HOMEEASY

West Chicago, United States

January 2019 - December 2023

• Spearheaded multi-channel lead generation campaigns, ensuring a consistent pipeline of qualified prospects.
• Created and monitored data-driven sales budgets, optimizing resources and maximizing ROI.
• Analyzed market trends and competitor landscapes to refine positioning and drive strategic initiatives.
• Maintained and updated CRM systems to enhance lead tracking and sales performance reporting.
Company industry:
Real Estate
Job role:
Management

business development manager

January 2017 - December 2019

On time staffing solution

Toronto, Canada

January 2017 - December 2019

• Established and nurtured strategic partnerships, expanding the client base and driving revenue growth.
• Developed brand consistency initiatives across digital channels, improving recognition and engagement.
• Oversaw scheduling, multitasking operations, and KPI tracking to ensure high service standards.
Company industry:
Human Resources Outsourcing
Job role:
Management

Education

Institute Of Business Administration

December 2023

December 2023

Bachelor's degree, Business Administration

Pakistan

GPA (point): 3.8 out of 4

GPA (point): 3.8 out of 4

During my time at university, I distinguished myself both academically and through active involvement in extracurricular initiatives. I led a student business society that organized industry speaker events and networking sessions, helping bridge the gap between students and real-world business practices. My final-year project, which focused on innovative marketing strategies for emerging brands, received high recognition for its practical insights and strategic depth. These experiences laid the foundation for my career in sales and marketing, sharpening my leadership, communication, and analytical skills early on.

Skills

Team Handling
Expert
Team Handling
Expert
Business Development
Expert
Business Development
Expert
Social Media Marketing
Expert
Social Media Marketing
Expert
Advertising Sales
Expert
Advertising Sales
Expert
B2B Marketing
Expert
B2B Marketing
Expert
Social media management
Expert
Social media management
Expert
Strategic Sales Planning
Expert
Strategic Sales Planning
Expert
B2B & B2C Sales
Expert
B2B & B2C Sales
Expert
CRM (e.g., Salesforce, HubSpot)
Expert
CRM (e.g., Salesforce, HubSpot)
Expert
Sales training
Expert
Sales training
Expert
Marketing Strategy & Execution
Expert
Marketing Strategy & Execution
Expert
Paid Advertising
Expert
Paid Advertising
Expert
Content Creation
Expert
Content Creation
Expert
Brand Management
Expert
Brand Management
Expert
Lead generation
Expert
Lead generation
Expert
pipeline management
Expert
pipeline management
Expert
Executive Coaching
Expert
Executive Coaching
Expert
ADVERTISING CAMPAIGNS
Intermediate
ADVERTISING CAMPAIGNS
Intermediate
CAMPAIGN MANAGEMENT
Intermediate
CAMPAIGN MANAGEMENT
Intermediate
DATA DRIVEN DECISION MAKING
Intermediate
DATA DRIVEN DECISION MAKING
Intermediate
GOOGLE APPLICATIONS
Intermediate
GOOGLE APPLICATIONS
Intermediate
GROWTH STRATEGIES
Intermediate
GROWTH STRATEGIES
Intermediate
MANAGEMENT
Intermediate
MANAGEMENT
Intermediate
METADATA
Intermediate
METADATA
Intermediate
PERFORMANCE MANAGEMENT
Intermediate
PERFORMANCE MANAGEMENT
Intermediate
STRATEGIC LEADERSHIP
Intermediate
STRATEGIC LEADERSHIP
Intermediate

Social profiles

Personal Website
Personal Website

URL removed due to policy violation. Please contact support for further information.

Languages

English
Native Speaker
Urdu
Native Speaker
Hindi
Native Speaker
Arabic
Intermediate

Training and Certifications

Certifications
Certified Digital Marketing Professional (CDMP)
HubSpot Inbound Marketing
Google Analytics 4 (GA4)
Meta Social Media Marketing
Certified Digital Marketer
Dec 2024
Show credentials
Google Analytics Certification
Sep 2024
Show credentials

Hobbies

  • Networking & Professional Development
    Enjoys attending industry events, webinars, and networking meetups to stay connected and informed. Finds value in learning from peers and sharing best practices.
  • Reading Business & Leadership Books
    Avid reader of books on sales psychology, marketing trends, and leadership—often applying key insights to real-world challenges. Favorites include authors like Simon Sinek and Daniel Pink.
  • Traveling & Cultural Exploration
    Passionate about discovering new places and cultures, with a focus on understanding how people live, communicate, and do business globally. Travel helps fuel creativity and brings fresh perspective to strategic thinking.