Marketing Manager
Beaufort Associates
Total years of experience :5 years, 1 Months
*Conducted SEM campaigns driving 91% increase in web traffic and achieving 80% increase in leads annually.
*Managed online presence of the company on all platforms.
*Managed all aspects of partner marketing program from defining strategy to implementation. Duties include: finding new partners, negotiating contracts, setting up offers, tracking performance, managing marketing campaigns on major advertising mediums, tracking campaign results using Google Analytics and Google AdWords, optimizing campaigns, and acting on results learned.
*Conducted searches, evaluated competencies, hired and managed five advertising and marketing agencies.
*Directed the company’s first e-commerce platform development.
*Managed the creation and publication of all marketing material in line with the marketing plans.
*Launched new sponsorship tiers for the company’s sponsorship program and successfully acquired new sponsors.
*Defined sales strategy, hired, trained and managed sales team leading to 25% increase in monthly sales.
*Conducted and compiled market research to determine target regions for growth for different demographics.
*Managed marketing budget allocation based on ROI. Made significant cost savings in various strategic campaigns. In some cases, savings exceeded 30% over previous outcomes.
*Served as the primary architect of the Centre for Leadership and Civic Engagement Office's visual
messaging to students and other external stakeholders.
*Created content regularly to grow the company’s footprint such as the weekly newsletter and creative
content for the social media.
*Managed the strategy and setup of all paid campaigns.
*Prepared Business Process Models that includes modeling of all the activities of business from conceptual to procedural level.
* Developed mandate implementations, provided L3 product support for bug fixing and documented High-Level Design.
* Performed unit-testing to verify the software functions properly and satisfies the business requirements. Provided support to end-users for questions and issues that arise after the software is released.
* Performed unit-testing to verify the software functions properly and satisfies the business
requirements.
* Provided support to end-users for questions and issues that arise after the software is released.
*Conducted feasibility study and performed impact analysis for enhancements, cost benefit analysis and ROI analysis.
* Performed information gathering and Business Analysis for the new RFID based product.
* Implemented agile methodology and followed iteratively, use case driven process for requirements documentation and deployment.
* Worked end to end with the Clients to discuss existing and future business needs, gather and analyze business requirements & communicated and collaborated with multi- disciplinary teams.
Master of Science (MS), Business Management Saunders College of Business, RIT (New York, USA) August 2015 - December 2016 GPA: 3.67 / 4 Awards: RIT Business Graduate Scholarship Relevant Coursework: Marketing and Commercialization, Project Management, Field Experiences in Business Consulting, Management of Innovation in Products and Services, Negotiations, Corporate Social Responsibility & Business Ethics
Bachelor of Engineering (B.E.) in Information Technology University of Pune, India July 2010 - May 2014 First Class with Distinction Relevant Coursework: Discrete Structures, Data Communication, Operating Systems, Database Management System, Management Information System, Programming Paradigms, Human Computer Interaction & Usability, Design & Analysis of Algorithm, Information Assurance and Security.