USAMA CHAUDHARY, Digital Marketing Manager

USAMA CHAUDHARY

Digital Marketing Manager

Bahria Town

Location
United Arab Emirates - Dubai
Education
Bachelor's degree, Marketing
Experience
6 years, 7 Months

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Work Experience

Total years of experience :6 years, 7 Months

Digital Marketing Manager at Bahria Town
  • Pakistan
  • November 2021 to April 2023

Lead the Digital Marketing Team.
Create online marketing strategy and media planning with strong rationale across Search, Paid
Social, Display, Video, Mobile, Programmatic, and Retargeting channels
Implement the creative strategy and analyze the results.
Managing a budget to be spent on promoting social media posts and pay-per-click (PPC)
advertising.
Take an active part in new Business Pitches, creative concepts, Media planning, and Business Review
meetings

Social Media Specialist at Governor House, Lahore
  • Pakistan - Lahore
  • November 2018 to November 2021

Developed the personal website of Governor Punjab https://sarwar.pk/
Creating content, including Blogs, posts, videos, and images for Social media, Print media, and
Electronic media.
Creating the Social Media strategy to promote the goodwill of the Government of Pakistan.
Scheduling social media posts on Facebook, Instagram, and Twitter.
Deal with inquiries.
Developed a team to handle Twitter.
Manage a budget to be spent on promoting social media posts.
Keeping track of data and analyzing the performance of social media campaigns
Collaborating with colleagues from across marketing departments to ensure branding is
consistent

Social Media Marketing Executive at The Digi Creatives
  • Pakistan - Lahore
  • October 2016 to November 2018

Creating content, including text posts, videos, and images for use on social media.
Promoting products, services, and content over social media, in a way that is consistent
with an organization’s brand and social media strategy.
Scheduling social media posts using applications such as Buffer and TweetDeck.
Interacting with customers and dealing with customers’ inquiries.
Developing new social media strategies and campaigns.
Managing a budget to be spent on promoting social media posts and pay-per-click
(PPC) advertising.
Keeping track of data and analyzing the performance of social media campaigns.
Collaborating with colleagues from across marketing departments to ensure branding is
consistent.
Meeting with clients and other stakeholders (such as social media influencers).

Education

Bachelor's degree, Marketing
  • at University Of The Punjab
  • November 2018

I am specialized in Digital Marketing.

Specialties & Skills

Lead Generation
social media marketer
Graphic Design
Facebook and Instagram Ads
Content Specialist

Languages

English
Intermediate
Urdu
Native Speaker
Hindi
Expert
Arabic
Beginner

Training and Certifications

Social Media Marketing (Certificate)
Date Attended:
December 2021

Hobbies

  • Content Creation
  • Creative Writing
  • Research
  • Books Reading