Sales Director KSA & GCC
Saudi Industrial Detergents co
Total years of experience :27 years, 2 Months
• Established a concept of phasing annual targets on a daily basis and ensuring achievement across all channels.
• Successful in delivering year-on-year sales growth - 14% in 2017 over 2016 and 16% in 2016 over 2015.
• Increased profitability by 2.2% in 2017 over 2016 and by 2% in 2016 over 2015
• Implemented strategies to increase distribution in consumer channels - 84 % in 2017 and 69 % in 2016.
• Decreased average accounts receivable (AR) days from 82 days to 72 days in 2017 and from 119 days to 82 days in 2016.
• Acquired new customers and increased the customer base by 27% in 2017 over 2016 and 38% in 2016 over 2015
Manage central region ( Riyadh & Qassim ) about 27 % from total Business of KSA . Manage all
Channels ( Modern Trade - Lower Trade - Horeca ) . Manage 2 Area Sales Manager ( Riyadh & Qassim Area Sales managers ) as direct & Manage 4 Sales supervisors & 20 Sales reps & 15 Merchandisers as indirect . Lead Sales Team to achieve company target through KPIS
Improved & Increased in sales value by 21 % V.S 2014
Manage Eastern region about 15 % from total Business of KSA . Manage all Channels ( Modern Trade -
Lower Trade - Horeca ) . Manage 2 Area Sales Manager ( Dammam & Hofuf area Sales managers )
As direct & Manage 2 Sales supervisors & 13 Sales reps & 10 Merchandisers as indirect.
Lead sales Team to achieve company target through KPIS
Improved & Increased in sales value by 22 % V.S 2013
Manage Eastern region about 15 % from total Business of KSA . Manage all Channels ( Modern Trade -
Lower Trade ) Manage 3 unit sales managers as direct & Manage 4 Sales supervisors & 23 Sales reps
27 Merchandisers as indirect. Lead sales Team to achieve company target through KPIS Improved & Increased in sales value by 18 % V.S 2012
Manage Eastern Region About 15 % from total business of KSA . Manage ( Modern Trade - Lower Trade
Horeca Channels ) . Manage 4 sales supervisors as direct & Manage 16 Sales reps &14 Merchandisers
As indirect. Lead sales Team to achieve company target through KPIS
Improved & Increased in sales value by 19 %
Manage (Lower Trade - Modern trade channels). Manage 2 Sales supervisors as direct .In Addition
12 Sales reps & 8 Merchandisers as indirect. Lead sales Team to achieve company target through KPIS
Improved & Increased growth sales value by 21 %.
Manage (Lower Trade - Modern Trade channels). Manage 2 Sales supervisors as direct. In Addition
10 Sales reps & 6 Merchandisers as indirect. Lead sales Team to Achieve company target through KPIS.
Improved & Increased growth sales value by 24 %.
Manage ( Lower Trade - Modern Trade channels ) . Manage 4 Sales reps as direct .
Lead sales Team to Achieve company target through KPIS.
Improved & Increased in sales value by 57 %
Sales Supervisor
Sales rep of wholesale
Sales rep of van