In charge Marketing and Business Development
Ignite Power Private Limited
Total years of experience :17 years, 7 Months
• Manage Key accounts (B-2-B / B-2-C). Added 12% to turnover through up-selling & cross-selling through sales pitch
• Developed “Go-to-Market” strategy for Solar Solution Provider with option(s) of EPC / PPA / Lease
• Pitched and closed contracts of 3.0+ MW (350 million rupees) for industrial / commercial customers
• Led pre-qualification / SOQ / EOI / PQD and tendering process for clients in private / public sector
• Introduced and implemented SOP / templates for B-2-B / B-2-C sales and after sales service
Key Responsibilities:
• Assist CEO in identification of growth opportunities and taking the strategic initiative
• Conduct BPR exercises for cost optimization for conglomerate’s centralized supply chain function
• Pitched proposal and secure equity participation in an upcoming LNG terminal from prospective leads
Key Contributions:
• Won LOI for Sapphire for a 150 MW hydel power project in competitive bidding
• Developed keen interest for investment by multilateral lenders (IFC/ADB), DFIs, ECAs and foreign investors
• Saved 15% in cost for completion of feasibility study as per TOR agreed with German consultants
• Secured approval and licenses from regulatory authority to proceed with financial close for LNG terminal
Key responsibilities:
• Led discussions & contractual negotiations with stakeholders/regulators working in various capacities
• Identify opportunities and perform due diligence for shortlisted proposals on commercial basis
• Dashboard reporting on periodic commercial performance and KPIs to management
• Interlink reasons/factors for variances and devise strategy to minimise adverse variances
Key Contributions:
• Negotiated and finalized "interim agreement" for change of fuel from system gas to RLNG
• Successful conversion of working capital syndicate to bilateral arrangement to reduce costs and time
• Led BPR for import department for transition from manual "I" Form to "EIF" as per SBP regulations
Key responsibilities:
• Manage finance and treasury function while ensuring compliance with statutory agreements
• Manage periodic invoicing, insurance and procurement of diesel/gas for 234 MW combined cycle power plant
• Conducted road show to secure underwriting services from renowned accredited insurers at market competitive rates
• Handled insurance claim of a major GT breakdown
Key Contributions:
• Optimized financial arrangements and secured new lines of financing (conventiional and islamic) to bridge gap
• Documented and implemented changes aimed to improve lead times, invoice processing to ensure smooth deliveries
• Secured competitive rates from accredited insurers compared to previous year
• Handled insurance claim worth USD 9.0 million after obtaining clean report from UK’s forensic accountants
Purpose:
• To develop an insight into channel management for Coca-Cola Bottlers that would help it make informed decisions and customize trade promotions and activations targeted to different retail channels according to respective preferences.
Key Contribution:
• Suggested initiatives to increase the share of wallet of retailer against competitors and suppliers of other categories along with financial/supply chain implications for CCBPL.
• Highlighted factors that prevent the retailers from opting for an exclusive arrangement.
• Correlated parameters to be considered when announcing trade and/or consumer promotions.
• Ranked different channels according to profitability, value addition and potential for growth to divert efforts and resources accordingly.
• Recommended training programs for salesperson to increase activity from current as well as potential retailers.
Drafted business plan for coal mining venture for Hashmi Group in Afghanistan. Worked on Supply Chain
Management and Marketing Plan identifying concerns of key channel partners and target customers
Drafted financial projections for 5 years along with contingency analysis to arrive at the most probable figures
The project, currently under trial run, will commence commercial production in 2014
Raised financing worth Rs. 2.0 billion through syndicate finance, cash finance and running finance arrangement
Prepared management and financial accounts and discussed their implications with management
Developed new business lines by diversifying into corporate farming as well as unrelated sector (power)
Worked as Job In-charge for statutory audit and agreed upon procedures for public/private sector firms.
Drafted prospectus and presented proposals to prospective clients. Followed up and negotiated on final terms
Identified more opportunities with existing clients. Taken on board as ERP consultants by two textile groups
Following Projects were undertaken during MBA at LUMS: Retail Channel Analysis and Its Implications for Coca Cola Bottlers Private Limited The project aims at studying the penetration of Coca Cola in various retail outlet categories, with respect to their profitability and future sales potential. From a channel management point of view, study will also cover the importance of beverages for the top-selling retail channels especially in comparison to other categories Market Research on Shell Lubricants The project aimed at studying factors that influenced consumer's purchase decision. Multiple market research techniques were employed for this purpose. Interpretations and recommendations proved beneficial for managers in charge of introducing consumer and trade promotions Brand Success Story: Tarang Project was conducted to study parameters that could validate Tarang's brand success in liquid tea whitener product category. Both primary and secondary research were used to acquire the relevant information
Subjects included: Pure Mathematics, Physics and Computer Sciences
B Grade Additional Subject included Additional Mathematics.