Senior Manager Marketing
Twelve X (Private) Limited
Total years of experience :6 years, 2 Months
Working as Senior Manager Marketing with the following responsibilities: Crafting and executing strategic marketing initiatives to drive brand awareness, increase online traffic, and boost sales. Lead cross-functional teams, analyze market trends, and leverage digital channels to enhance the brand's online presence. Develop and implement innovative campaigns, collaborate with influencers, and optimize user experience to ensure a strong and compelling brand identity in the competitive street-wear industry.
Worked as Manager of B2B Sales and Marketing, led efforts to target new corporate
clients, foster strategic partnerships, and align sales and marketing strategies. Created
and analyzed campaigns to meet objectives and enhance business relationships.
Worked as Marketing Manager, tracked and analyzed advertising campaign
performance, managed budgets, and ensured brand consistency across marketing
materials. Key duties included team management, meeting CPC targets within budget,
expanding lead sources, and forming brand partnerships.
Worked as Assistant Marketing Manager, spearheaded cross-platform campaigns to
align brand promise with customer expectations. Key duties involved driving sales
through targeted campaigns, collaborating with influencers for brand image, and
optimizing marketing budgets for maximum ROI.
Worked as Senior Marketing Executive, devised media marketing plans encompassing
radio, TV commercials, integrations, and sponsorships for mass campaigns. Led
production efforts for marketing content creation.
Worked as Marketing Executive, developed media marketing plans spanning radio, TV
commercials, integrations, and sponsorships for mass campaigns. Led production for
marketing content creation.
Worked as Marketing Research Officer, conducted research for pharmaceutical product
development, analyzing market size, target audience, and competitors. Prepared reports
for new medicine registration with DRAP.
Thesis: Impact of ATL & BTL Marketing on consumers buying behavior in an automotive sector.