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Usman Jalal, Creative Director

Usman Jalal

Creative Director·Mombati Films & Marketing

Pakistan

Bachelor's degree, Economics

Work experience

Total years of experience: 13 years, 8 months

Creative Director

January 2023 - Present

Mombati Films & Marketing

Peshawar, Pakistan

January 2023 - Present

• Spearheaded creative vision and strategic direction for Mombati Films & Marketing, enhancing brand identity and market presence.
• Directed a diverse team of designers, videographers, and marketers to produce compelling visual content, ensuring alignment with client objectives.
• Implemented innovative design solutions that increased audience engagement by leveraging UI/UX principles.
• Fostered collaboration between departments, resulting in streamlined project workflows and timely delivery of high-quality creative assets.
• Managed multiple projects simultaneously, demonstrating strong organizational skills and attention to detail in fast-paced environments.
• Cultivated strong client relationships, leading to repeat business and referrals through exceptional service and creative excellence.
• Continuously explored industry trends and technologies to keep the brand at the forefront of creative design and marketing strategies.

Strategic Planning: Develop annual marketing plans and corporate identity initiatives.
Digital Growth: Execute SEO, Google Ads, and data-driven performance campaigns.
Social Media Management: Lead engagement strategies, paid acquisition, and community building.
Content Production: Direct high-end video production, from cinematography to post-production.
Creative Tools: Expert in Adobe Creative Suite, Premiere Pro, DaVinci Resolve, and Final Cut Pro.
Brand Stewardship: Guard brand equity through sensory storytelling and cinematic standards.
Market Insight: Analyze trends and consumer behavior to identify growth opportunities.
Operational Leadership: Manage project workflows, budgets, and cross-functional team collaborations.
Technical Videography: Skilled in 4K production, lighting design, and gimbal/drone operation.
Stakeholder Relations: Coordinate with partners, suppliers, and agencies to ensure execution.
Company industry:
Media Production
Job role:
Design, Creative, and Arts

Digital Marketing Manager

January 2017 - Present

OS Digital Marketing

Peshawar, Pakistan

January 2017 - Present

• Developed and executed innovative digital marketing strategies to enhance brand visibility and engagement.
• Collaborated with cross-functional teams to create compelling visual content that resonates with target audiences.
• Utilized data analytics to optimize campaigns, resulting in increased conversion rates and improved ROI.
• Managed social media platforms, driving growth in followers and engagement through creative content and targeted advertising.
• Led the design and implementation of user-friendly websites, focusing on UI/UX principles to enhance user experience.
• Produced high-quality video content for marketing campaigns, elevating brand storytelling and audience connection.
• Mentored junior designers and marketers, fostering a collaborative and creative team environment.
Company industry:
Media Production
Job role:
Design, Creative, and Arts

Graphic Designer - Creative Lead

September 2015 - May 2026

Fiverr.com (1k positive reviews)

Peshawar, Pakistan •Remote

September 2015 - May 2026

• Leveraged extensive graphic design skills on Fiverr since 2015, delivering high-quality visual solutions for diverse clients.
• Developed a strong portfolio showcasing innovative designs across branding, marketing materials, and digital content.
• Collaborated with clients to understand their vision, translating ideas into compelling graphics that enhance brand identity.
• Utilized industry-standard software such as Adobe Creative Suite to create engaging visuals and user-centric designs.
• Achieved a high client satisfaction rate, fostering long-term relationships and repeat business through exceptional service.
• Continuously adapted to design trends and client needs, enhancing creativity and strategic thinking for impactful projects.
Company industry:
Graphic Design
Job role:
Design, Creative, and Arts

Video Editor

January 2023 - March 2026

Basma Emaar Group

Jeddah, Saudi Arabia •Remote

January 2023 - March 2026

Edited high-quality video content for marketing campaigns, elevating brand storytelling and audience engagement.
Collaborated with the marketing and design teams to develop creative concepts aligned with brand identity.
Utilized advanced editing software to produce polished videos for social media, websites, and promotional campaigns.
Incorporated motion graphics, sound design, and color grading to enhance overall video quality.
Managed end-to-end video production, from raw footage organization to final delivery within deadlines.
Optimized video content for various platforms, improving engagement and audience reach.
Maintained brand consistency across all visual and video content for Basma Emaar Group.
Mentored junior editors, fostering creativity and technical growth within the team.
Company industry:
Motor Vehicle Passenger Transport
Job role:
Design, Creative, and Arts

Senior UI/UX Engineer - Graphic Designer

June 2021 - December 2022

TechEase Solutions

Islamabad, Pakistan

June 2021 - December 2022

® Created intuitive wireframes and high-fidelity prototypes that enhanced overall user experience.
® Collaborated with cross-functional teams to deliver innovative, user-centric design solutions.
Company industry:
Software Development
Job role:
Design, Creative, and Arts

Graphic Designer

January 2018 - January 2021

Khyber Pakhtunkhwa Information Technology Board (KPITB)

Peshawar, Pakistan

January 2018 - January 2021

• Developed innovative visual concepts and designs that enhanced brand identity and engagement.
• Collaborated with cross-functional teams to create compelling marketing materials, driving a 20% increase in
audience engagement.
• Worked with KP government departments on large-scale public communication campaigns.
Company industry:
Public Administration

Graphic Designer

September 2018 - January 2019

IM | Durshal

Peshawar, Pakistan •Hybrid

September 2018 - January 2019

Company industry:
IT Services
Job role:
Design, Creative, and Arts

UI UX Designer

February 2018 - April 2018

SalonX

Abrud, Romania •Remote

February 2018 - April 2018

• Spearheaded the UI/UX design for the SalonX mobile application, enhancing user engagement and satisfaction.
• Collaborated with cross-functional teams to create intuitive and visually appealing interfaces.
• Conducted user research and usability testing to inform design decisions and optimize the user journey.
• Implemented design best practices and industry standards, resulting in a seamless user experience.
• Utilized tools like Sketch, Figma, and Adobe Creative Suite to craft high-fidelity prototypes and wireframes.
• Contributed to brand identity development, aligning the apps aesthetics with SalonXs vision.
• Adapted designs based on user feedback, improving overall functionality and aesthetic appeal.
Company industry:
Medical Clinic
Job role:
Design, Creative, and Arts

Graphic Designer - Video Editor

November 2017 - February 2018

Blimp Marketing Agency

Peshawar, Pakistan

November 2017 - February 2018

Developed a diverse range of innovative designs for various projects, enhancing visual communication and brand identity.
• Collaborated with cross-functional teams at the Khyber Pakhtunkhwa Information Technology Board.
Company industry:
Marketing
Job role:
Design, Creative, and Arts

UI UX Designer

August 2017 - November 2017

Elcano Group

Abbotsford, Australia •Remote

August 2017 - November 2017

• Designed and implemented engaging UI/UX for a web application, enhancing user interaction and satisfaction.
• Collaborated with cross-functional teams to ensure a cohesive and innovative design approach.
• Conducted user research and usability testing, leading to a 30% increase in user retention.
• Created wireframes, prototypes, and high-fidelity mockups to effectively communicate design concepts.
• Utilized design thinking principles to solve complex user problems and elevate the overall user experience.
• Integrated feedback loops to continuously improve design outcomes and align with business goals.
• Leveraged industry-standard design tools such as Adobe Creative Suite, Sketch, and Figma for efficient workflow.
Company industry:
Financial Services
Job role:
Design, Creative, and Arts

Graphic Designer - Fellow

March 2017 - August 2017

KP Fellowship Program 2017

Peshawar, Pakistan

March 2017 - August 2017

• Designed and implemented user-centric UI/UX for an online compliance system, enhancing user engagement and satisfaction.
• Collaborated with cross-functional teams to create a seamless web admin panel and mobile application, ensuring a cohesive brand experience.
• Conducted user research and usability testing, leading to iterative design improvements that increased efficiency and accessibility.
• Utilized industry-standard design tools to produce high-fidelity prototypes, streamlining the development process.
• Focused on responsive design principles, ensuring optimal performance across various devices and platforms.
• Delivered visually appealing and functional designs that aligned with business objectives and user needs.
Company industry:
Non-profit Organization
Job role:
Design, Creative, and Arts

Graphic Designer - Videographer

June 2015 - August 2016

Section Soft

Peshawar, Pakistan

June 2015 - August 2016

« Collaborated remotely with Section Soft for nearly a year, enhancing skills in graphic design and creative strategy.
«Developed innovative visual concepts that aligned with client objectives.
Company industry:
Entertainment
Job role:
Design, Creative, and Arts

Social Media Manager - Content Creator

May 2012 - December 2014

thePeshawar

Peshawar, Pakistan •Remote

May 2012 - December 2014

«Revamped the website and social media platforms to enhance user engagement and visibility.
« Curated and designed visually appealing content reflecting the latest city news and events.
Company industry:
Primary, Prep, & Secondary School
Job role:
Design, Creative, and Arts

Social Media Intern

April 2014 - June 2014

Peshawar 2.0

Peshawar, Pakistan

April 2014 - June 2014

«Developed engaging and visually appealing social media graphics that increased audience interaction and brand visibility.
• Collaborated with marketing teams to create cohesive campaigns. strategy.
Company industry:
Marketing
Job role:
Design, Creative, and Arts

Education

Islamia College University Peshawar

September 2016

September 2016

Bachelor's degree, Economics

Pakistan

GPA (point): 3.5 out of 4

GPA (point): 3.5 out of 4

Did bachelors in Economics

Skills

Motion Graphics
Expert
Motion Graphics
Expert
Adobe Illustrator
Expert
Adobe Illustrator
Expert
Adobe Photoshop
Expert
Adobe Photoshop
Expert
Social Media Marketing
Expert
Social Media Marketing
Expert
Graphic Design
Expert
Graphic Design
Expert
Adobe Aftereffects
Intermediate
Adobe Aftereffects
Intermediate
Adobe Photoshop
Expert
Adobe Photoshop
Expert
Sketch
Intermediate
Sketch
Intermediate
Social Media Management
Expert
Social Media Management
Expert
Adobe Audtion
Intermediate
Adobe Audtion
Intermediate
Corporate Branding
Expert
Corporate Branding
Expert
Video Composing / Editing
Intermediate
Video Composing / Editing
Intermediate
Adobe Premiere Pro
Expert
Adobe Premiere Pro
Expert
Motion Graphic / 2D ANIMATION
Intermediate
Motion Graphic / 2D ANIMATION
Intermediate
Adobe Illustrator
Expert
Adobe Illustrator
Expert
Adobe InDesign
Intermediate
Adobe InDesign
Intermediate
User Interface Designing
Expert
User Interface Designing
Expert
User Experience Designing
Intermediate
User Experience Designing
Intermediate
Cinematography / Video Recording
Beginner
Cinematography / Video Recording
Beginner
Product Photography
Intermediate
Product Photography
Intermediate
Figma
Expert
Figma
Expert
Video Editing
Expert
Video Editing
Expert
Camera
Expert
Camera
Expert
Multicam Editing
Intermediate
Multicam Editing
Intermediate
Creative Direction
Intermediate
Creative Direction
Intermediate
Film
Beginner
Film
Beginner
Video Production
Expert
Video Production
Expert
Cinematography
Intermediate
Cinematography
Intermediate
Scriptwriting
Intermediate
Scriptwriting
Intermediate
Storyboarding
Intermediate
Storyboarding
Intermediate
Commercials
Intermediate
Commercials
Intermediate
Documentary
Intermediate
Documentary
Intermediate
Color Grading
Intermediate
Color Grading
Intermediate
Post Production
Intermediate
Post Production
Intermediate
Project Management
Intermediate
Project Management
Intermediate
Team Leadership
Expert
Team Leadership
Expert
Videographer
Intermediate
Videographer
Intermediate
Digital Storytelling
Expert
Digital Storytelling
Expert
Meta Ads
Expert
Meta Ads
Expert
Facebook Ads
Expert
Facebook Ads
Expert
Instagram Ads
Expert
Instagram Ads
Expert
DIGITAL MARKETING
Intermediate
DIGITAL MARKETING
Intermediate
BRANDING
Intermediate
BRANDING
Intermediate
EDITING
Intermediate
EDITING
Intermediate
FILM EDITING
Intermediate
FILM EDITING
Intermediate
JAVA 8
Intermediate
JAVA 8
Intermediate
LEAN SIX SIGMA
Intermediate
LEAN SIX SIGMA
Intermediate
MARKETING
Intermediate
MARKETING
Intermediate
Market Research
Intermediate
Market Research
Intermediate
Interpersonal
Intermediate
Interpersonal
Intermediate
B2B Marketing
Expert
B2B Marketing
Expert
Interpersonal Skills
Intermediate
Interpersonal Skills
Intermediate
Data Analysis
Intermediate
Data Analysis
Intermediate
E Marketing
Expert
E Marketing
Expert
Co marketing
Expert
Co marketing
Expert
Business Administration
Intermediate
Business Administration
Intermediate
Communications
Expert
Communications
Expert
Marketing ROI
Expert
Marketing ROI
Expert
Google Analytics & SEO
Expert
Google Analytics & SEO
Expert
Content Strategy
Intermediate
Content Strategy
Intermediate
Mentoring
Intermediate
Mentoring
Intermediate
Adobe Creative Suite
Intermediate
Adobe Creative Suite
Intermediate
Performance Analytics
Intermediate
Performance Analytics
Intermediate
Digital Campaign strategy
Intermediate
Digital Campaign strategy
Intermediate
Digital marketing strategy development
Intermediate
Digital marketing strategy development
Intermediate
Content
Intermediate
Content
Intermediate
Wordpress Design
Beginner
Wordpress Design
Beginner
Search Engine Optimisation
Intermediate
Search Engine Optimisation
Intermediate
Social Media Relations
Intermediate
Social Media Relations
Intermediate
Brand Partners
Beginner
Brand Partners
Beginner
SEO
Beginner
SEO
Beginner
Social Media Monitoring
Intermediate
Social Media Monitoring
Intermediate
Branded Content
Intermediate
Branded Content
Intermediate
Competitor Analysis
Intermediate
Competitor Analysis
Intermediate
Content Strategy Optimization
Intermediate
Content Strategy Optimization
Intermediate
Brand Guidelines Alignment
Intermediate
Brand Guidelines Alignment
Intermediate
Google Analytics
Beginner
Google Analytics
Beginner
SEO Copywriting
Beginner
SEO Copywriting
Beginner
Web Content
Intermediate
Web Content
Intermediate
Content Design
Intermediate
Content Design
Intermediate
Content Writing
Intermediate
Content Writing
Intermediate
Cross functional Coordination
Beginner
Cross functional Coordination
Beginner
Website Building
Intermediate
Website Building
Intermediate
Google Website Optimizer
Beginner
Google Website Optimizer
Beginner
WordPress
Intermediate
WordPress
Intermediate
team training
Beginner
team training
Beginner
Design Leadership
Intermediate
Design Leadership
Intermediate
Sensory Storytelling
Intermediate
Sensory Storytelling
Intermediate
ROI development
Intermediate
ROI development
Intermediate
Wellness Industry
Beginner
Wellness Industry
Beginner
Brand Messaging
Intermediate
Brand Messaging
Intermediate
Trend Analysis
Intermediate
Trend Analysis
Intermediate
Cross-functional Collaboration
Intermediate
Cross-functional Collaboration
Intermediate
Performance Metrics Analysis
Intermediate
Performance Metrics Analysis
Intermediate
Innovation Culture
Expert
Innovation Culture
Expert
ROI Accountability
Intermediate
ROI Accountability
Intermediate
Key Performance Indicators
Intermediate
Key Performance Indicators
Intermediate
Brand Identity Reflection
Intermediate
Brand Identity Reflection
Intermediate
Hootsuite
Expert
Hootsuite
Expert
Product Launch Execution
Intermediate
Product Launch Execution
Intermediate
KPI
Intermediate
KPI
Intermediate
Google ads
Intermediate
Google ads
Intermediate
Creative Concept Development
Intermediate
Creative Concept Development
Intermediate
Social Media Audits
Intermediate
Social Media Audits
Intermediate
Destination Marketing
Intermediate
Destination Marketing
Intermediate
Leadership
Intermediate
Leadership
Intermediate
Retail Channels
Intermediate
Retail Channels
Intermediate
Product Testing Programs
Intermediate
Product Testing Programs
Intermediate
eCommerce
Expert
eCommerce
Expert
Community Building
Intermediate
Community Building
Intermediate
Sprout Social
Intermediate
Sprout Social
Intermediate
Marketing Communications Planning
Intermediate
Marketing Communications Planning
Intermediate
Blog Marketing
Intermediate
Blog Marketing
Intermediate
Linkedin Marketing
Intermediate
Linkedin Marketing
Intermediate
Consumer Insights
Intermediate
Consumer Insights
Intermediate
Brand Voice
Intermediate
Brand Voice
Intermediate
Buffer
Intermediate
Buffer
Intermediate
Marketing Outreach
Intermediate
Marketing Outreach
Intermediate
Professional Development
Expert
Professional Development
Expert
FMCG
Beginner
FMCG
Beginner
Brand Strategy
Expert
Brand Strategy
Expert
Marketing Budget Management
Intermediate
Marketing Budget Management
Intermediate
Social Media Visibility
Intermediate
Social Media Visibility
Intermediate
Strategic Planning
Intermediate
Strategic Planning
Intermediate
Consumer Behavior
Beginner
Consumer Behavior
Beginner
E-commerce Marketing
Intermediate
E-commerce Marketing
Intermediate
Social Media Best Practices
Expert
Social Media Best Practices
Expert
Content Scheduling
Expert
Content Scheduling
Expert
Health and Supplements Market
Beginner
Health and Supplements Market
Beginner
Brand Management
Intermediate
Brand Management
Intermediate
Market Trends
Intermediate
Market Trends
Intermediate
Customer Loyalty
Intermediate
Customer Loyalty
Intermediate
Visuals and Graphics
Expert
Visuals and Graphics
Expert
Storytelling
Intermediate
Storytelling
Intermediate
Corporate Storytelling
Intermediate
Corporate Storytelling
Intermediate
Cinematic Aesthetics
Intermediate
Cinematic Aesthetics
Intermediate
Identity Building
Intermediate
Identity Building
Intermediate
Audience Engagement
Intermediate
Audience Engagement
Intermediate
Prestige Positioning
Intermediate
Prestige Positioning
Intermediate
Brand Positioning
Intermediate
Brand Positioning
Intermediate
Interactive Storytelling
Intermediate
Interactive Storytelling
Intermediate
Luxury Beauty Market
Intermediate
Luxury Beauty Market
Intermediate
Luxury Psychology
Intermediate
Luxury Psychology
Intermediate
Brand Launching
Intermediate
Brand Launching
Intermediate
Brand Psychology
Intermediate
Brand Psychology
Intermediate
Brand Equity
Intermediate
Brand Equity
Intermediate
capcut
Expert
capcut
Expert
canva
Expert
canva
Expert
Motion Graphics
Expert
Motion Graphics
Expert
Social Media Marketing
Expert
Social Media Marketing
Expert
Graphic Design
Expert
Graphic Design
Expert

Social profiles

Personal Website
Personal Website
mombatifilms.com/usman

Dribbble
Dribbble
dribbble.com/usmanjalal

Languages

English
Expert
Urdu
Expert
Pushto
Native Speaker

Training and Certifications

Certifications
Organizer — Digital Youth Summit
UI/UX Design Team Leadership
Organizer at Digital Youth Summit 2018
May 2018
Organizer at Digital Youth Summit 2014
May 2014
Participant at SDG Hackathon
Jul 2017

Hobbies

  • Visual Storytelling
    I am deeply passionate about capturing the world through a lens, not just professionally but personally. In my free time I explore cities, markets, and landscapes with a camera, looking for moments and stories that most people walk past without noticing.