Regional Sales/Branch Manager (Punjab)
SONY
Total years of experience :17 years, 8 Months
SONY (Javed Electronics) April 2007 to till date
Regional Sales/Branch Manager (Punjab)
Javed electronics is the sole distributor for digital categories, SONY Vaio, SONY Xperia (smart phone), SONY Cybershot, DVD players, Multimedia projectors, RCRs & accessories of Sony in Pakistan.
Responsibilities
* Dealing indirect sales
* Supervising a chain of 95 dealers.
* Setting up sales targets and strategic decisions to achieve targets.
* Franchise development
* Setting up of Sony centers in Punjab
* Managing sales with dealers dealing in multi brands
* Correspond & develop business in corporate sector.
* Identify segments in marketing.
* Planning branch activities regarding sales and profitability.
* Market research for sales promotions.
* Manage various promotional campaigns.
* Staff training & guidance.
* Managing sales in other cities (Okara, Sahiwal, Pakpattan, Burewala, Vehari, DGKhan, Multan, Bahawalpur, Faisalabad, Jhang, Sargodha, sialkot, Gujrat, Sahiwal, Gujranwala, Jehlum, kharian, Islamabad & Peshawar)
* Organizing visits and meetings with dealers for Sony management.Making arrangements for branding space on multi brand outlets
* Mystery checking for POSM & products especially in Sony centers
DANCOM Private Limited (Call Point) Oct 2005 Oct 2006
Deputy Sales Manager
Deals in PCO and calling cards in Lahore and having a decent share in the market.
Responsibilities
* Leading a team of 20 Sales Executive and 05 CROs.
* Setup of Sales Targets
* Introduced Direct Dialer / Turbo Dialer in Market.
* Expanded Sales by increasing Sales promotions.
* Developed corporate sales Business.
CENTURY Communication (Pvt) Limited. (Mecca Phones) Aug 2003 to Aug 2005
Manager
Responsibilities
* Annual budgeting.
* Business strategies.
* Operations.
* Purchasing.
* Sales.
* Co-ordination with PTCL high officials.
* New city launchings.
* Managed various promotional campaigns in various cities.
* Achieved highest number of P.C.O sales.
GLOBAL Telecom (Pvt) Limited. Mar 2000 to Aug 2003
Assistant Manager Customer Services and Sales
Responsibilities
* Launched G.T Calling Card in Lahore successfully.
* Increased sales by 110% in the assigned Area.
* Developed Institutional sales business.
* Minimized ratio of faults regarding payphones.
Coca Cola Beverages Pakistan Limited. Aug 1996 to Mar 2000
Market Development Officer
Responsibilities
* Dealing indirect sales and supervising 06 route salesmen.
* Daily visits on routes to check merchandising & product availability.
* Sales target achievement set by the company.
* Daily Activity report management.
* Regular & close contact with distributors and retailers.
* FIFO implementation.
* Allocation of Signage.
* Reactivations of dead outlets.
* Daily morning briefing to Sales staff.
* Market visit to monitor sales staff activities.
* Order booking for next day for delivery man.
* To build strong relationship with the person in outlet who has to give orders and the person who displays the product for best results.
* Sorting out of problem instantly
* Awarded as Sony Best RSM of the year 2007 given by country head Mr. Masaki Matsumae San