Head Commercial Leasing
Auro Realty Pvt Ltd
Total des années d'expérience :21 years, 2 Mois
• Responsible for strategizing and leasing & sales of around 3.2 million sq.ft of premium office space.
• Spearheading the Commercial Real Estate vertical for the group and responsible for setting up the leasing department from scratch for Commercial assets.
• Review and approval of offline and online digital marketing collaterals.
• Managing overall tenant relations, promoted tenant satisfaction and streamlined services delivery.
• Responsible for tracking P&L, Rent rolls, Sales & Marketing strategy and financials in order to create value for the company.
• Driving Leasing & Sales team & focusing on generating new leads, whilst growing and retaining existing customers by delivering exceptional customer service.
• Instrumental in implementation & commissioning of the Oracle CRM Cloud, Salesforce CRM and SAP (REFx) successfully for the group in a time bound manner.
• Reviewing of LOI, Agreements, techno-commercial and RFPs (Request For Proposals), SOPs, and necessary marketing collaterals.
• Strategizing and implementing innovative business strategies & plans to optimize revenue and achieve growth.
• Plan marketing strategies along with marketing team to promote projects in most cost effective manner including marketing collaterals for entire portfolio.
• Initiate and grow sustainable relationship with clients, IPCs & Channel Partners for accelerated leasing and sales conversions.
• Complete scan on competition, existing and upcoming Commercial developments.
- Responsible for Sales / Leasing of Commercial office spaces to corporate clients.
- Lead Generation, evaluation of proposals, negotiating terms of transaction, and deal closure.
- Developing & maintaining relationship and network building with IPCs, brokers and corporate clients.
- Trend Analysis and Market Research.
- Formulate and execute commercial leasing & sales strategies.
- Working closely with the marketing team and devising strategies to create a premium brand and its positioning.
- Worked on various marketing campaigns, events, exhibitions etc. to promote and establish the brand.
- Managing the complete P&L account with focus on saleability and profitability.
➢ Spearheading the commercial real estate department for the company by strategizing, negotiating and executing commercial transactions.
➢ Leasing of Commercial space in projects.
Lead Generation, evaluation of lease offers, negotiating terms & rentals, and deal closure.
➢ Developing & maintaining relationship and network building with IPCs, brokers and corporate clients.
➢ Analysing the deals under negotiations, reviewing existing client portfolio for generating maximum revenue.
➢ Manage and preparation of commercials, LOI, Agreements, techno-commercial and RFPs (Request For Proposals)
➢ Trend Analysis and Market Research.
➢ Formulate and execute Commercial leasing policies.
➢ Complete scan on Commercial formats, competition, existing and upcoming Commercial developments, regulatory framework, local laws and Commercial procedures.
• Hiranandani Constructions Pvt. Ltd. (From Jan 2005 till December 2010)
Worked with Hiranandani Constructions Pvt. Ltd. in "Senior Manager - Commercial & Retail"
Job Profile: ➢ Marketing and Sales of commercial & retail properties under "Private IT Park" & Special Economic Zone (SEZ) to major IT/ITES/KPO/BPO clients.
➢ Implementing innovative business strategies to generate maximum revenues by improving business process and suggesting new revenue strategies out of existing portfolio.
➢ Initiating, negotiating and executing corporate/commercial meeting for business development with client/IPCs/ retail franchisee/retail brands.
➢ Planning sales activities, targets and analyzing competition by accessing and reviewing strategies.
➢ Coordinating with architects, structural engineers, planning & design department and acting as a major link between clients/IPC and Hiranandani project team for Built to Suit (BTS) projects. Documentation and preparation of commercials, LOI, Agreements, technicals and RFPs (Request For Proposals)
➢ Representing the organization at major exhibitions /conferences /seminars nationally and internationally.
Corporate marketing of distance learning professional programs of ICFAI.
Initiating, executing and implementing corporate sponsorships and tie-ups for professional programs from ICFAI University.
Conducting corporate promotional and business development campaigns for ICFAI University.
• INDIAN BANK
Worked with Indian Bank for the months May and June 2002 with the Napean sea road branch as a Marketing Trainee.
TOPIC: Market survey and marketing of financial products
PROJECTS COMPLETED
WINTER PROJECTS UNDERTAKEN
• MEDIAKART
Worked for 1½ months with Mediakart as 'Marketing Executive'.
• Mega Ace Consultancy (India) Limited
Completed Market Research with Mega Ace Consultancy (India) Limited for 1 month.
ENGINEERING PROJECTS
➢ Project on 'Analysis and Design Of Structures' using STADD-III software.
➢ Worked as 'Trainee Engineer' for vacational project with R.H.Mistry & Company for 1 month and studied cost analysis between steel and a R.C.C framed structure.
INTERNALLY ASSESSED PROJECTS
➢ Marketing research project on "Study of Indian petroleum companies in context of the present deregulation of the petroleum sector".
➢ Paper presentation on Harvard Business Review article: - "Vertical extension of brands"
➢ Marketing research project on "Feasibility study of broadband internet for retail users"
M.M.S (Marketing) from Rizvi Institute of Management and Research, University of Mumbai in 2003. (69% -1st class)
B.E (Construction) from M.H.Saboo Siddik College of Engineering, University of Mumbai in 2001. (59% - II Class)
AISSCE (with computer science) from, Sainik School Bhubaneswar, Orissa, CBSE board in 1997. (72.2% - 1st Class)
AISSE from, Sainik School Bhubaneswar, Orissa, CBSE board in 1995. (78.6% - 1st Class)