Usman Warsi, Product & Business Development Manager

Usman Warsi

Product & Business Development Manager

AlKifah Construction Equipment (AlKifah Holdings)

Location
Saudi Arabia - Dammam
Education
Bachelor's degree, Business And Marketing
Experience
24 years, 3 Months

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Work Experience

Total years of experience :24 years, 3 Months

Product & Business Development Manager at AlKifah Construction Equipment (AlKifah Holdings)
  • Saudi Arabia - Dammam
  • My current job since October 2020

AlKifah Holding is a leading investment company operating in Saudi Arabia since 1970 to provide a broad array of investments, focusing primarily on contracting, construction solutions, property development, business solutions, financing, paper production, education and renewable energy.

Main responsibilities:

• Developing growth strategies and plans according to KPI’s & company’s policies and vision.
• Development of new product in HPHT equipment rental for ARAMCO.
• Managing and retaining relationships with existing clients and Increasing client base.
• Develop marketing campaigns, lobbying and public relations for commercial and industrial projects.
• Oversee the preparation of quotes for various EPC projects, performing cost analysis and comparison with competitor
prices.
• Perform regular check-ins with Project Managers to gauge project progress, ensuring that they are on schedule and
under budget.
• Responsible for negotiation with clients for EPC contracts and facilitate deal closure.
• Researching business opportunities and viable income streams to add value to company’s portfolio.
• Manage client relationships and ensure that their needs and requirements are met during project execution.
• Respond to requests for proposals (RFPs), and writing business proposals.
• Reporting on successes and areas needing improvements.
• Collaborate with marketing to develop lead generation campaigns to prospect and build new business.
• Key account management, cultivate effective business relationships with executive decision makers in key accounts.

Manager Business Development at DACO Pvt. Ltd
  • Saudi Arabia - Alahsa
  • October 2017 to September 2020

They are into HPHT Equipment rental (Upstream Oil & Gas), Contracting and Trading, located in Al Ahsaa KSA. Their main clients are Oil & Gas service and EPC Contracting companies.

Main responsibilities:

• Identified, established and developed client networks in order to increase market awareness of the Company and position the Company to tender for relevant projects;
• Key account management, cultivate effective business relationships with executive decision makers in key accounts;
• Closes new business deals by coordinating requirements; developing and negotiating contracts; integrating contract
requirements with business operations;
• Work closely with Sales Director to establish contact networks, specifically in the areas of O&G and Energy, mainly
focused on service companies i.e. Weatherford, Schlumberger, Halliburton, Baker Huges, NPS, Rawabi Cetco, OilServe,
Expro, MBPS, Al Mansoori, Tetra, etc.;
• With CEO or General Manager, establish and maintain a client database and account plan for each nominated client,
actual or prospective;
• Responsible to hire, fire, and mentor sales staff and to establish training programs for them and ensuring sales team
have the necessary resources to perform properly;
• Working closely with tendering team and assist to craft responses to tenders and development of service proposals;
• Delivering presentations at conferences, to key clients and prospects;
• Working with a product development team to understand, tailor and develop the right service offering for our clients;
• Plan marketing and branding objectives including design print ads/marketing material and publication;
• Maintaining strong market knowledge by establishing networks, reviewing publications and monitoring competition;
• Drive short- and long-term revenue opportunities;
• Provides timely feedback to General Manager and/or CEO regarding performance;
• Etc.

Regional Sales Manager at Cleveland Bridge Steel Company Ltd.
  • Saudi Arabia - Jubail
  • March 2016 to September 2017

They are into Structural Steel Fabrication, Erection and Engineering having facilities in United Kingdom, UAE and Jubail since 1877, 1976 and 2009 respectively. Located in 3rd Support Industrial Area, Jubail KSA.

Main responsibilities:

Sell, promote and communicate services to current and potential new customers, i.e. Shapoorji Palonji, Arabtech, Azmeel, etc.;
• Develop a business plan and sales strategy for the market that ensures attainment of company sales goals, revenues/profitability and expense control;
• Researching markets to identify opportunities for new business, develop and follow up on business leads, visiting private and multinational firms in the pursuit of business development;
• Establishing, maintaining and expanding customer base;
• Identifies trendsetter ideas by researching industry and related events, publications, and announcements; tracking
individual contributors and their accomplishments;
• Coordination with the quality assurance personnel to ensure that the goods meet an acceptable standard and generate
positive feedback from clients;
• Visiting outstation for resolution of sales related issues as well as the sales performance and consumer feedback;
• Assist with the development of sales presentations and proposals;
• Develop promotional ideas, material and attend trade meetings and industry conventions etc.;
• Investigate lost sales and customer accounts;
• Track, collate and interpret sales figures;
• Etc.

Sales Operations Manager at Abdallah AlFaris Group of Industries
  • Saudi Arabia - Dammam
  • August 2012 to February 2016

They are working since 1976 into Steel Fabrication, Machining and Engineering. Located at Abu Hadriya road, Eastern region, Dammam, KSA. Their main clients are Oil & Gas service and EPC Contracting companies.

Main responsibilities:

• Key accounts management;
• Locates or proposes potential business deals by contacting potential partners and OEMs;
• Dealing with all the vendors to maintain good relationship, local and international;
• Enhances organization reputation by accepting ownership for accomplishing new and different requests;
• Delegate responsibility for customer accounts to sales personnel, assign sales territories, set individual sales goals to
monitor each sales person’s daily performance;
• Keeping financial and administrative records and play vital role in payment/invoice matters with clients;
• Monitor and provide reports on market and competitor activities;
• At the beginning of each month, counsel with each salesperson to establish realistic sales objectives, action plan for the
month and responsible for their performance and development;
• Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining
personal networks; participating in professional organizations;
• Developing and executing a plan to align the sales funnel with organizational goals and targets;
• Identify new project and aftermarket opportunities;

Business Manager at Dawn Industries FZE
  • United Arab Emirates - Sharjah
  • September 2006 to August 2012

They are into manufacturing and supply of Pre-fabricated houses having facility in Hamriya free zone Sharjah.

Sales & Marketing Manager at Ayyan Group of Companies Pvt. Ltd.
  • Pakistan - Lahore
  • March 2000 to August 2006

They were into heavy construction machinery selling having offices in Sweden and Lahore, Pakistan.

Education

Bachelor's degree, Business And Marketing
  • at Preston University
  • January 2004

Specialties & Skills

Team Leadership
Working Under Pressure
Communications
Analytical Approach
Negotiation
Strengths : Innovative problem-solver
Relationship Management Skills
Hard Skills : Project Management
Hard Skills : Graphic Design
Hard Skills : Computer Applications
Soft Skills : Communication
Soft Skills : Strong Leadership & Team Building
Business Acumen : Client Acquisition
Project Management Skills
Soft Skills : Analytical Thinking
Soft Skills : Resilience
Soft Skills : Multitasking
Soft Skills : Negotiation
Soft Skills : Emotional Intelligence

Languages

English
Expert
Hindi
Expert
Punjabi
Expert
Urdu
Expert
Arabic
Intermediate

Training and Certifications

Level 2 award in HACCP for Manufacturing (Training)
Training Institute:
HABC - UK
Level 3 award in Supervising HACCP in Catering – [Merit] (Training)
Training Institute:
HABC - UK
ISO 9001:2008 Internal Audit (Training)
Training Institute:
Sealed Air
ISO 9001:2008 Awareness (Training)
Training Institute:
Sealed Air
Microsoft Certified Application Developer. (MCAD) (Training)
Training Institute:
Microsoft
Level 2 award in Health & Safety at Work Place – [Merit] (Training)
Training Institute:
Diversey Consulting - KSA
Level 2 award in Emergency First Aid at Work – [Merit] (Training)
Training Institute:
CIEH - United Kingdom
Level 2 award in Fire Safety Principles (Training)
Training Institute:
CIEH - United Kingdom

Hobbies

  • Chess
    Award from AIT Society Championship.
  • Music Composing & Arranging
    Award from Pakistan Television Corporation. Award from SonoVISTA Productions. Award from BakyVision Productions.
  • Software Development