usman mehboob

Web Development & E-Commerce

• Developed and deployed 5+ production WordPress websites for clients in Pakistan, UAE, and
international markets covering tourism, spiritual coaching, non-profits, and personal portfolios.
• Built and managed 4+ Shopify e-commerce stores for consumer brands in skincare, food manufacturing,
and sports equipment, including storefront customization, plugin/app configuration, and inventory
logistics.
• Performed full-stack WordPress tasks: theme customization, DNS and hosting management, plugin
configuration, performance optimization, and advanced WordPress security hardening.
• Managed complex technical migrations and WooCommerce platform configurations for international
clients.

SEO & Digital Marketing

• Conducted on-page and technical SEO audits for clients including Property Tax Academy and AFGC
Wellness, improving organic search visibility and traffic.
• Planned and executed Google Ads campaigns (Search, Display, Video, Smart, Play Store App) for 5+
clients across e-commerce, publishing, and mobile app verticals.
• Managed Facebook and Instagram Ads campaigns across all objectives (Traffic, Conversion,
Awareness) for multiple consumer brands.
• Developed content marketing strategies, social media campaigns, and copywriting to increase audience
engagement and drive qualified site traffic.

Cybersecurity & Fraud Mitigation

• Active bug bounty researcher with verified findings submitted to global programs on Bugcrowd and
HackerOne, including a critical pre-authentication account lockout vulnerability on a financial platform
(Syfe).
• Discovered and reported high-severity vulnerabilities for Sophos and Pinterest, with expertise in
business logic flaws, XSS, and SSRF analysis.

* Created and managed Facebook outreach campaigns to grow the platform's user base.
• Researched and developed content strategies to increase site traffic and audience engagement.
• Gained hands-on experience in digital marketing, copywriting, and social media optimization.

• Assisted in maintenance and troubleshooting for client WordPress websites.
• Performed theme customization, plugin configuration, and UI/UX design edits per client specifications.
• Ensured ongoing website performance, responsiveness, and security through regular audits and
updates.