Key Account Manager
MULTIBRANDS FOR TRADING CO. LTD.
Total des années d'expérience :6 years, 0 Mois
• Creating growth & sales strategies, achievement of targets through daily sales, weekly promotions, and marketing activities.
• Coaching sales & merchandizing teams for successful execution of brand presence & category management in stores.
• Supporting salesmen in achieving targets by doing weekly GAP analysis, as well as to complete month’s priorities and execution of promotions by adequate planning.
Maintaining professional business relationships & forming new ones with category managers by meeting them on regular basis.
• Preparing weekly reports with action plans on availability, visibility, & items status. Reviewing these with the management and supervising implementation through sales & merchandizing teams.
• Reviewing stock levels on daily basis to ensure sufficient availability internally as well as customers’ DCs & stores and also to create new sales opportunities or to flag any low inventory in time.
• Creating in-store visibility plans & plan-o-grams and monitoring their successful execution in coordination with sales, merchandizing, store & HQ teams.
• Supporting trade marketing functions; utilization of budget by doing activities; managing spending’s; participating in flyers; renting off-shelf displays; and repacking of SKUs as per customer needs.
• Developing & organizing tutorials exercises & training materials for sales & merchandizing teams.
• Creating exit plans to liquidate Aged & Slow & Near Expiry stocks to keep returns low.
• Promotions planning & other related activities such as sampling, in coordination with both internal & external stakeholders.
ACHIEVEMENTS
o Increased sales value by 10% YoY
o Reduced total returns value by 37% YoY.
Executing sales strategies to achieve monthly sales targets, as well as developing distribution plans to maintain high service level.
• Reviewing sales strategies on monthly basis to measure their performance.
• Sales tracking and recording all purchase orders. Updating it on regular basis and comparing ordered vs. received quantity.
• Updating & maintain master data file with SKU related information such as SKU numbers, prices, category names, case configurations, and stock on hand.
• Maintaining category shares, on-shelf availability, as well as availability in internal & customer DCs.
• Supporting merchandizing team to maintain shelves as per the plan-o-grams. Creating in-store plans to increase visibility and share of shelf vs. that of the competitors.
• Reviewing Not-In-Stock SKUs daily basis, supporting supply chain in demand planning by sharing quarterly forecasts based on SKUs’ current and expected movement.
• Building and maintaining long-term relationships with the customer, both at HQ and stores level.
• Creating promotional plans in line with promo calendar and themes. Keeping active involvement of both customer and supplier in these plans for maximum reach.
• Concluding and negotiating annual BDA with the customer, as well as vendor transfer process, which typically includes transferring SKUs & stock ownership; listing new items; promotions planning for relaunch.
• Payment collection on monthly basis; following-up on not paid invoices; ensuring compliance with the new VAT regulations considering company policies.
ACHIEVEMENTS
o Added new innovation that resulted in 193% increase in brand sales in just 4 months.
o Developed operational sales plan that resulted in up to 15% - 20% increase in overall sales.
• Replenishing 200+ Super and Hyper retail stores and ordering for 2 Regional Distribution Centers on a day-to-day basis.
• Ensuring constant supply of over 1500 different items coming from over 130 different brands.
• Maintaining fostering relations 80+ different suppliers and keeping them aligned on stock levels and action plans.
• Serving as a point of contact from Supply Chain for the suppliers.
• Maintaining set availability KPIs of all items across all stores and both distribution centers daily.
• Calculating regular and promo demand; forecasting & ordering for promotions; and ensuring in-time receiving of goods.
• Using ERP (SAP BI) to download and analyze performance data, identifying low performing suppliers, and meeting them with action plans to improve their service level.
ACHIEVEMENTS
o Reduced/Eliminated Aged, Slow & Near-Expiry Stocks by up to 75%.
o Achieved 100% DC availability and maintained it for over a week for all SKUs.
• Working in the Tobacco & Liquor section of one of the retails outlets of an independent wholesale retailer, lead a team of sales staff who worked on the floor.
• Administering goods in, maintained all stocks to be available on shelves and guided the staff setting up displays.
• Coordinating day-to-day store schedule for a team of four employees and also performing inventory count daily.
• Helping customer with queries, finding suitable alternatives, and promoting brands.
• Listening to customer complaints, provided them the best customer service solutions on spot and escalated it to business managers.
ACHIEVEMENTS
o Increased customer’s share of wallet by 20%.
o Maintained productive working relationship with customers - amplified customer base by 30%.
Year 1 • Financial and Management Accounting (15 credits) • E-Logistics and International Supply Chain Management (15credits) (15 credits) • Global Strategy: Analysis and Practice (15 credits) • Pathway Specialization Project (30 credits) • Global Business and Sustainability (30 credits) • Global Networks and Innovation (30 credits) • Foundations of Scholarship and Research (15 credits) • Business English for Academic Purposes - Level 4 • Managing and Leading People Across Cultural Borders (15 credits) • International Marketing (15 credits) Year 2 • Pathway Specialization Project (30 credits) • Professional Practice (60 credits)
Year 1 • Business Environment • Business and Communications Skills • Computing and IT in the Workplace • Quantitative Skills • Introduction to Management • People Management • Accounting Skills • Marketing • Legal Environment of Business • Introduction to Services Management Year 2 • Organizational Dilemmas • Managing Customer Value • Creativity & Innovation • Customer Lifestyles and Behavior • Marketing Intelligence and Research • Interactive Marketing • Organizational Decisions • Delivering Customer Value • Research Methods • Advertising and Public Relations • B2B Marketing • E-Marketing Year 3 • Strategic Marketing Planning • Integrated Marketing Communications • Innovation Management & New Product Development • Building Customer Relationships • Brand Management • Investigations in Marketing Management • Marketing Decision-Making • Global Marketing • Marketing People, Places and Performance • Retail Marketing Management • Marketing Management Project
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