Research Manager
Ipsos - Other Locations
Total years of experience :4 years, 2 Months
- Led complex Usage and Attitude (U&A) studies for India's leading FMCG brands, delivering insightful strategies that guided clients in refining their market approach.
- Spearheaded numerous innovation-driven studies encompassing Product, Concept, and Ideation testing, along with Portfolio Optimization initiatives for prominent FMCG brands Managed comprehensive consumer research studies focusing on Brand Health and Pricing Strategy, ensuring actionable insights and strategic recommendations were delivered effectively.
- Consistently delivered studies promptly while maintaining high quality, earning commendation from clients for timely delivery, focused insights, and effective communication.
- Played a pivotal role in expanding the organizations client portfolio by onboarding new clients across diverse industry sectors, including Fashion, Consumer durables, FMCG, Tobacco & Alcohol, thereby contributing significantly to organizational growth.
- Offered mentorship and coaching to junior team members, aiding their development in both technical skills and professional capabilities.
- Oversaw a variety of consumer research studies spanning across diverse industries such as Pharma, Steel, Power, Cement, Oil & Gas, Telecom and Electrical & Electronics. including Brand Health & NPS evaluation, Pricing Strategy, Concept & Product testing, Advertisement evaluation and Usage and Attitude studies.
- Successfully executed majority of projects end-to-end, consistently meeting deadlines and receiving commendation from clients for timely delivery and high-quality outcomes.
- Generated invaluable insights for a prominent pharmaceutical company, leading to improvements in their employee satisfaction rate. This achievement not only earned appreciation from the client but also opened new sales opportunities for NielsenIQ.
- Spearheaded the revival of a project by identifying and addressing data issues promptly, ensuring project success and client satisfaction.