Marketing/ CRM Executive
Alshaya Group
Total years of experience :14 years, 7 Months
Moved to UAE within the same division in November 2022.
Highlights:
• Led the planning, execution, and analysis of all CRM campaigns, resulting in a 100% increase in SMS conversion rate and a 200% increase in email engagement.
• Developed and implemented A/B testing strategies across campaigns, driving continuous optimization and improving ROI by 30%.
• Utilized RFM model analysis to refine marketing segmentation, increasing customer retention by 25%.
• Collaborated with central CRM, IT, and marketing teams to deploy innovative technologies, improving campaign targeting and personalization.
• Managed yearly campaign strategy, delivering a 20% increase in overall sales and a 15% increase in customer acquisition.
• Established and maintained strong partnerships with key influencers, resulting in a 50% increase in brand awareness and a 40% growth in social media followers.
• Spearheaded the relaunch of B2B initiative Designer Rewards Program, serving as project manager for the launch. Successfully signed up 800 members through targeted LinkedIn and Instagram recruitment campaigns, resulting in a YOY growth of 100% in revenue and registrations, bringing sales to $500, 000.
• Led brand marketing for Alshaya's Aura Loyalty Program, driving successful campaigns and collaborating with the central Aura team for efective results.
• Implemented an omni-channel strategy to ensure seamless integration between online and ofline communication channels.
• Contributed to the development of a comprehensive annual marketing calendar and budget allocation aligned with sales forecasts and marketing strategies across various channels, including ATL, BTL, PR, events, digital, social media, and influencer marketing, driving trafic, engagement, and conversions.
• Successfully managed the Pottery Barn Kids Back to School campaign, resulting in a +104% increase in sales year-over-year (YOY) and a +401% YOY footfall increase.
• Developed and executed engaging content creation plans to captivate target audiences, leveraging market trends and consumer insights to drive brand awareness and engagement across digital platforms.
• Instrumental in opening new stores, execution marketing plans, campaign and focusing on customer satisfaction
• Instrumental in opening new stores, execution marketing plans, campaign and focusing on customer satisfaction