Product / Project manager
International fashion eCommerce project
Total years of experience :14 years, 7 Months
Launching and scaling international eCommerce project (discount designer clothes in 12 countries). Forbes #5: goo.gl/Mas9zo
Forming and presenting the product vision to developers, marketing team and investors.
Creating, prioritizing and clarifying user stories (Agile Scrum), forming and leading the distributed project team (5 countries).
Data-driven decisions.
Owning site metrics, personalizing different users into cohorts, realizing what they are characterized by, which motivators influence them, which income they bring and testing changes in product separately for each type (A/B testing).
Using PDCA-methodology. Creating a hypothesis - implementing a plan - checking the result - correcting it.
Launching an online sales channel. Reaching a 1 million monthly turnover within 3 months after launching.
Elaborating and implementing a B2B online sales strategy with more than 10, 000 partners.
Full cycle managing corporate websites: ideas, concepts, technical implementation, promotion. Launching and managing a corporate website, eShop & b2b-platform (maxus.com.ua), a product and technology promotional website (intelite.com.ua)
Developing and implementing a b2b concept and launching b2b-sales on a major online marketplace Aukro.ua. Increasing product range by 35%, growing GMV by 40%.
Attracting TOP shops to collaboration with the auction platform and organizing and providing them with technical support.
Implementing the IT tools required for b2b partners: streaming based addition of products, managing transactions, multisale billing.
Developing an online sales channel, with an initial turnover of 0% to 8% of the company's overall retail turnover within two years.
Launching 10 regional offices and goods delivery points in six regions of Ukraine.
Increasing the sales by introducing wholesale for an online sales channel by 33% of the sales volume.